Category Archives: Digital Marketing

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Home based online jobs for social media marketing experts from UK, Europe and abroad

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Just an update for my friends, family and colleagues and even loved ones and mates on Twitter, Facebook and even Google+ and YouTube with the new job’s on board with us. We are looking for social media marketing and optimisation experts from the UK, Europe and abroad be the part of Draw Pictures Ltd (UK’s bespoke digital marketing services boutique) in Wimbledon, London

If you specialise in social media marketing and are looking for an online or home based job, then do send us your requested CV, Cover letter and experience (portfolio) documents as soon as you can

You are more than welcome to recommend these jobs to your friends, family and even loved ones as well as to your social circles on Twitter, Facebook, Google+ and even YouTube and so on

The job URL can be found here “Freelance Social Media Marketing Jobs”

Good Luck Guys!

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Guest Posting Could Become the New Spam for Content Marketing

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With search engines continuously developing in order to keep the user experience and search results as pure as possible, online marketers and SEO Companies must constantly reconsider their approach if they want to keep up and gain high search engine page rankings (SERPs).

The most recent change made by search engines and lead by Google is to focus on the quality of back links and content on websites.

In an attempt to gain high quality back links content writers came up with the concept of guest posting, where a website or company will send a press release or request for a guest blog post containing links to be submitted to a reputable content driven website such as a blog or online news site.

Originally blog and website hosts were lapping up this new strategy as it got them some free content and a new, interesting perspective which leads to more engagement and new readership possibilities. It seemed like a win-win situation.

However, the hosts are now finding themselves inundated with daily, weekly and monthly content, too much to even consider accepting it all, forcing many blogs and news sites to stop accepting guest posts altogether, with some editors charging for regular guest slots.

These new measures that have begun to be put in place in a large majority of blogs and news sites is causing the issue of too much copy and nowhere for it to go, leading to low quality sites being created just to host the content and links.

This brings us back to a digital world full of low quality and over optimised content once again, as there is no-one regulating the material posted on these sites. Therefore guest posting is at risk of becoming the new spam.

Guest posting should still be considered a valid and worthwhile option, however guidelines are beginning to be put into place by blogs and news sites for them to be able to continue accepting copywriting content and to prevent it becoming just another spam technique.

Guest post content is now being judged more than ever on its individual merit, considering both the level of newsworthy content it contains and how well written it is.

For this reason, companies are advised to seek the help of professional blog writers and proof readers when it comes to article writing to ensure that their content is worthy of one of the limited spots on a site.

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Responsive web design, your visa to seo and social media marketing buzz

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There is a lot going on when it comes to digital marketing and social media marketing, some people are saying, social media marketing signals are far more useful than the link building, while the others are still stuck in meta keywords and page rank, but you will hardly see those so called seo experts talking about creative and responsive web design that is the heart of everything

 

A lot has been written on this blog about search engine friendly web design however the statements change each time when there is a Google update or new rules are implemented when it comes to online marketing

 
Someone in the United States of America was earlier talking about ranking any websites that have been affected by Google’s January 2016 update, while others are talking about next level link building from top ranked blogs, fair enough, but what is wrong with those articles, press releases and directory sites which have always worked in previous years?

The answer is very simple – Those website’s that do not accommodate spam, gambling and casino websites and porn and so on still help in your search engine rankings increase, especially traffic but many seo specialists are now talking about Twitter, Google+, YouTube and even Facebook likes,

It is all good but at the same time there is nothing wrong with the link building when it comes to building backlinks in order to help your website visitors find yourself not the search engine’s friend yourself

Looking at the other side of the digital marketing and even social media optimisation strategy, 80% or more websites still lack search engine’s compatibility and there is hardly no or any focus at all,

 

there are very few online marketing companies that suggest customers to get their websites modified, all they want is money flowing in their bank accounts and they hardly care with what should have been done before starting the seo, social media and online marketing segments of any websites

 
What is really your point when you wish to spend thousands and millions of pounds to decorate 300 years old house? It is ridiculous, it definitely is, until unless you are not serious about your money and where it is going, those social media marketing and seo companies end up building stupid backlinks and keep sending you reports every-month and you are more than a happy man as they show traffic increase, why do you need the traffic increase if it’s not converting?

 

A good search engine optimisation company should always check the website compatibility with current search engine algorithms and online marketing strategy and how responsive your website is with today’s trends in mind, online marketing world is constantly changing after Google’ s serious attention towards kicking those which are still using the black hat seo strategies

 
Most businesses that are affected by this Google’s January 2016 update, they can simply get their website modified and get a responsive website and then write useful and descriptive title tags and that should be it – One of UK’s leading transportation have been effected by this update,

 

They were more than worried as the SEO Company hardly knew what to do and they end up saying, they cannot optimise their website anymore, but that’s not the solution, you have to find the problem and fix it

 

We have gone through their entire website and found no seo computability, they are big enough and have thousands people visiting their website but suddenly their website has lost its rankings, like everyone else and a brand-new, responsive website has helped them get their search engine rankings recovered

 
I am not saying just having a creative and responsive website will help, you have to get the bad-backlinks removed using Google disavow tool (link removal tool) and perform other checks and balances and its all good

 
Do not get sold if someone is suggesting you to handover your seo campaign to someone really freshy in search engine optimisation and marketing industry based in America or India, find a local seo company, ask questions like, if your website is good at all?

 
Do not throw your money on those cheeky and dodgy seo specialists which have entered in internet marketing industry for less than 3 years, chances are you would hardly get your search engine rankings recovered

 

Do not simply work with someone that tells you they have achieved these rankings or that, until unless you speak to their customers, check their own rankings, and find out, if the keywords that are ranking on Google are actually bringing any ROI at all?

 

You can easily and freely use Google keyword suggestion tool in order to find the rest or simply get in touch with me and I would be happily helping you find out if the seo company you are looking to hire is any good at all?

 

If your website is hard for your website visitors that is causing the main trouble to your online search engine rankings and conversions and ROI, get it sorted and you are a happy wo/man!

 
If you need any information or help with your seo and web design, simply use below contact details to reach our seo specialists and they will be more than glad to help you get to know what is causing trouble and that too for free:

 
Skype:      seocompany
Email:      support@drawpictures.co.uk
Phone:    +44 07375 320305
Online:    http://www.drawpictures.co.uk/contact-us/

Home » Digital Marketing

Why you need an experienced content writer in 2016

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2016 is set to be the year of content marketing, as high quality content because the new key to SEO, gaining Google’s trust and climbing the search engine rankings pages.

And the best way to ensure you gain quality content is to hire a professional and experience SEO copywriter, or if your need is large then a team of content writers.

The Content

The content on your website homepage and other pages, as well as on your blog if you have one, is not just there to fill some space and make the place look pretty as many people assume. It in fact serves several far greater purposes.

Not only does it give your brand a voice and a personality when visitors come to your site looking to learn more, but it also sells your brand values and if written well can be the tipping point between visitor and customer.

It can also instil loyalty in visitors if they like what they read about the brand, so it is important that it is written in a persuasive and engaging manner.

It is also of course a tool for SEO, as Google’s new Penguin update is now valuing quality content more than ever in its searches.

However, over optimised and poorly written (bad grammar and spelling) content will lose your credibility with both site visitors and Google.

Therefore hiring professional experienced content writers is a must to avoid this.

Signs of Experience in an SEO Writer

Anyone can SAY they have plenty of experience, but the proof is in the writing. That is why when hiring a content writer it is advisable to ask for a paid test piece from candidates that seem to have what you are looking for on paper.

If the content writer say they can have it to you in the next couple of hours, I would be wary, unless they are of course experts in the field they are being asked to write about, which is rare but does happen.

Signs of a good content writer are the amount of time they say it will take them to produce it, and the research they put in.

They should not only take time to research and get to know your brand, but also the field in which you operate, even looking at your competitors.

They should then be able to create a piece custom written for you that conveys your brand message and values, engages the readers and is SEO optimised to the right weight, not over or under.

If all the signs are there in the test piece, you can trust them to write well for your company in future, but if they aren’t, then you just pay them for the piece and move on.

You may have lost money on the piece, but you save thousands overall by not posting bad content on your site.

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How you can use internet marketing to help grow your business

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The internet has become the driving force of marketing for many companies, and although traditional marketing methods will never and should never be replaced, they have somewhat taken a backseat to the phenomenon of digital marketing.

The following are just some of the main ways in which you can utilise the powerful tool that is internet marketing to help grow your business:

The Website

The heart and soul of your company’s online presence should be the website. It is the place where everything will centre back to and it will be the hub of information regarding your brand, products and services.

You don’t have to accept sales transactions online; the need for this will depend on your industry and the services or products you sell. Ensure you have prominent contact details somewhere on the homepage of your site, as people like to know they can contact a real person at some point when dealing with companies online.

Email marketing

Gaining prospective customer emails and current/past customer emails is a great way to keep the sales relationship fresh. There are many ways to gather this, be it from them contacting you with a query, them signing up to an email database to receive a newsletter or offers, gathering business cards at networking events, any way in which they surrender their contact information.

You can send emails regarding current offers, news and updates, etc.

Press releases and Content Marketing

Online press releases work in the same way as print press release would, its emailed to news publications and contains interesting information about your brand that could be considered newsworthy.

However with online press releases you have the freedom to include multimedia attachments in addition to the traditional images. This could include video, audio, and more, and you then send this to online publications.

Content marketing involves writing about your industry rather than your company itself. Popular topics include ‘how to’ articles and informative articles relevant to your products or services.

It is advisable to enlist the services of an internet marketing company regarding the writing of this articles as they will know what is required to create an article made for the internet, and will be able to improve your search engine rankings through SEO in the process.

Market Research

You can also use internet marketing as a means of researching your target markets. Conducting online surveys, making use of your email marketing database to ask for feedback, encourage comments on your website and blog, etc.

Doing market research on the internet can be cost effective and reach a wider audience than traditional market research.

There are many other ways in which internet marketing can help you to grow your business, and for it to be effective it is advisable to enlist professional internet marketing services from companies who have experience and proven track records.

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Inbound digital marketing costs 62% less per lead than outbound, so why are CEO’s still sceptical about the switch to digital?

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A study by Hubspot has brought to light interesting facts about the world of digital marketing that CEOs are still sceptic about, including the fact that an inbound lead from the internet, such as a search engine result, costs the company a staggering 62% less than a traditional outbound lead gained from telesales or print advertising.

It reveals far more interesting and thought provoking facts for those who are unsure of digital marketing, referring to it as ‘just a trend’.

The amount of companies who believe Facebook and other social media plays a crucial role in their marketing strategies has risen by 83% over the past 2 years, and continues to rise as social media grows in popularity with businesses.

The reason social media is playing such a large role is due to the fact that the majority of society, regardless of age or occupation, use social media in their everyday lives, meaning companies can reach millions of people at once with just one post, aiding in increasing brand awareness and inbound leads with little to no cost compared with traditional marketing methods.

Another good reason for companies to go digital is the fact that 78% of consumers who use the internet are conducting product research and price comparisons online.

Companies are picking up on this and replacing business cards and flyers with the online equivalent, Google.

Getting your website into a high rank on Google is the best way to gain leads online, and as with social media optimisation, it is far more cost effective than traditional methods.

Just because a company has already adopted digital as an inevitable part of the future of marketing, doesn’t mean they have it all right yet or that they have discovered all there is to internet markeing.

57% of companies report having acquired custom through their blog and content marketing strategy, and companies that blog get 55% more traffic than those that don’t blog.

High quality and engaging content sells and helps improves a website’s visibility to search engines, with little to no cost.

Many companies are forgetting or ignoring the fact that mobiles and tablets are growing in popularity and are frequently being utilised for browsing.

78% of people check their email messages or browse the internet on a mobile or tablet, so internet marketing tactics need to be optimised for this. And the emails not only need to be optimised, they need to be engaging.

91% of those who subscribe to a website’s email newsletter or database unsubscribe due to uninteresting or irrelevant content.

There is much more to come from digital marketing in the future, as 2016 is set to be a great year if the previous stats are anything to go by.

With the help of internet marketing services many companies can and already benefiting from society’s inevitable gravitation towards all things digital.

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Google’s New Image Search Could Wound Search Engine Marketing Efforts in 2016

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Google revamped their Google Image Search for mobile and tablet in 2015, and the simplified experience was such a big hit that they are bringing it to their desktop Image Search.

This however is not all together good news for search engine marketing as this could make life a whole lot harder when it comes to driving web traffic to company websites.

When Google launched their new Penguin update, which showed preference to sites with multimedia content such as images and video by bringing up these results in normal searches, many digital marketers rejoiced as their search engine marketing efforts appeared to become a whole lot easier.

They got to work on implementing organic SEO tactics based around the multimedia shift, adding and optimising images and video with meta data to their websites.

Now however all that effort could be in vain, as the change to the new Google Image search format implies that the sites hosting the images may see a large reduction in visits, as the new search function allows people to browse and download the images without actually accessing the host site?

Google have counteracted these worries by saying that the change has actually added more new ways to reach the host site which will according to them increase traffic to the site.

The changes they believe will help increase traffic include making the domain name clickable and adding a new button which allows the searcher to visit the site that hosts the image.

This brings the amount of clickable targets for the host site up to four, where as with the old image search there were only two possible ways to access the host’s site.

Google also believe that by no longer loading the website with the image, they will no longer be creating “phantom” visits for websites, something that was one of the most common complaints from websites about the old Google Image search.

“That was causing problems for some webmasters, and so we thought we can do away with that. That’s gone now,” said Google webmaster trend analyst Pierre Far.

There is an option for search engine marketers who do not believe Google’s new image search will help their campaigns, they can block Google from indexing any images on their website.

There is also the option of boosting results through paid search engine marketing and pay per click advertising, as well as plenty of other SEO tactics such as the growing trend of using social media.

And of course, Google may be the world’s biggest search engine in terms of revenue, but from a search engine marketer’s point of view there are always its large scale competitors, Bing, who have yet to cause uproar in the online marketing world.

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Calls for CEOs to join social media marketing ranks as 77% of customers say it encourages them to buy

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Recent statistics from a survey by BRANDfog.com have revealed how CEOs and Executives having an active involvement in their company’s social media marketing strategies would influence how both the potential customers and employees view the brand.

77% of people asked said that seeing a CEO using social media or blogging would make them more likely to buy from the company, while 94% also said that the brand’s image would be enhanced in their eyes if the company’s senior executives were also involved in social media.

When it comes to the employees or potential employees of a company, the survey revealed that 82% said they would hold more trust and respect for the company if the leadership team had an active involvement in social media, with 78% saying it leads to better communication.

64% stated that the improved transparency of having the CEO and senior executives on social media gives it higher regard among themselves and potential customers.

For CEOs who are still sceptical about getting involved in their company’s social media optimisation methods, there is much to be benefited from. Peter Aceto, CEO of ING Direct Canada, well known financial services firm told eMarketer in an interview in 2015 that being active on social media is a great way for him to assess both how employees and consumers see and feel about the company and the services and products that it offers.

“We saw it as a competitive advantage for us. There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it,” says Aceto on the decision to get involved in social media.

And the benefits don’t stop there. Social media optimisation not only gains your brand respect from consumers and employees, it can tie in with your other online marketing strategies too, including your search marketing.

Having an active presence on social media has be proven to improve search optimisation by increasing the amount of pages indexed for your company and its related key words, as well as providing a flow of fresh and high quality content, something Google looks favourable upon since its update to Penguin in 2015.

So for CEOs, being on social media doesn’t just give the customers someone to look up to, it improves employee relations and over all can give online marketing efforts a mighty boost.

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The Impact of Digital Marketing on Your Business

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In the age of digital it is imperative that businesses, no matter how ‘traditional’ they may be, start to consider their online presence if they don’t want to lose valuable customers in the long run. The internet is fast becoming the go to for our every want and need, and if businesses don’t keep up with that they will get left behind as other businesses draw in their customers online.

But the digital marketing shouldn’t only be seen as a must have to prevent losing customers, it is a new and exciting place to explore and expand your business, reaching entire new markets and using new tools to give your business a depth like never before.

With the help of professionals in the form of digital marketing companies your business could soar to new heights. Here are just some of the many ways digital marketing could impact on your business:

Increased Exposure

Digital marketing is one of the best ways to increase exposure for your business. Using various channels such as social media and blogs, search engines, online directories and many more you can get your company name out there to audiences you never would have reached before, both locally and globally.

For example, if you posted a blog post that was seen by 20 people on a social networking site, and each person enjoys this and decides to share it with their 100 connections, who share it with 100 more, your blog post on your company blog has potentially been seen by 200,000 people.

Better ROI

Digital marketing will bring a far better return on investment for business than many traditional methods, due to the cost effectiveness of the digital methods used.

Social media can be run for very little cost and allows you to connect and potentially impact on millions of internet users every day.

Advertising online is far cheaper than in print. Having a large and commanding advert in a newspaper or phone directory would cost a bomb and potential customers would have to pick up the phone to ask you more about your services and products.

Online however you can place ads and links in online directories for next to nothing, some are even free and direct customers to a wealth of information about your company, much faster and easier than having to call to ask.

Takes the Pressure Off

Because digital marketing is a new and quite specialised area, many companies feel they benefit from bringing in digital marketing companies who can either help with creating and implementing a strategy or taking the workload altogether.

This takes the pressure off you and your team so you can focus on other areas of the business while knowledgeable specialists an agency provide digital marketing services that ensure your company is ahead of the game.

It Sticks Around

Everything your company posts onto the internet whether it be via a blog, social network or directory, it will remain searchable and viewable for years. So on one hand, you much be careful that what you are putting on is well thought out and displays your company in a good light.

And on the other hand, it is advantageous for exposure purposes as the more information you post in relation to your brand, the larger your online presence becomes over time.

There are many more ways in which digital marketing could impact on your company, all of which reinforce why a large proportion of UK companies have already taken to the internet with the help of digital marketing companies in the UK. The question is, will you?