SEO or smart online brand marketing? Future of SEO

Posted on February 25, 2016 by Bob Sanderson

SEO has changed a lot for the past two years, however back in 2001 whilst I first started to market textile companies’ websites as part time I have seen search engine’s giving importance to those which actually submit good content, so if you are thinking seo was easy back in those days, I have to disagree with you

However optimising websites for search engines back then has been a lot easier which is not the case now – But again back then there were hardly any great tools such as backlinks quality, content and even seo analysis

Google has made it a lot easier to track your success rate and there are number of other tools which are helping individuals and even the blue chip companies get to know where they stand when it comes to sales, rankings, traffic and even ROI increase

Now SEO has became smart online marketing, you do it well, you get out of it, you abuse search engines, they will abuse you back much harder, so it is time to get in to smart online marketing, many seo companies are out of the picture now, after Google’s continues search engine algorithms updates, many got dumped by their customers that had lost their rankings and even were penalized completely or a small penalty

The future of SEO is smart online marketing mix, include the digital media, social media and search engine marketing, follow the road signs, see what the top 20 people are doing, make notes when it comes to backlinks, domain age, see where the website is hosted, write down the websites they are getting the links from, votes, Google reviews, note down the number of backlinks and then analyse your website against your competitors, the old seo has changed in to smart brand marketing!

You agree or not! But that is the future of seo

Think, act and play smart!

Want your website ranked on Top of Google?

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Email: seo@drawpictures.co.uk

If you wish to stay in contact and require seo service, support or just advice or opinion about website design or seo, simply get in touch with us!

Responsive web design, your visa to seo and social media marketing buzz

Posted on February 6, 2016 by Bob Sanderson

There is a lot going on when it comes to digital marketing and social media marketing, some people are saying, social media marketing signals are far more useful than the link building, while the others are still stuck in meta keywords and page rank, but you will hardly see those so called seo experts talking about creative and responsive web design that is the heart of everything

A lot has been written on this blog about search engine friendly web design however the statements change each time when there is a Google update or new rules are implemented when it comes to online marketing

Someone in the United States of America was earlier talking about ranking any websites that have been affected by Google’s January 2016 update, while others are talking about next level link building from top ranked blogs, fair enough, but what is wrong with those articles, press releases and directory sites which have always worked in previous years?

The answer is very simple – Those website’s that do not accommodate spam, gambling and casino websites and porn and so on still help in your search engine rankings increase, especially traffic but many seo specialists are now talking about Twitter, Google+, YouTube and even Facebook likes,

It is all good but at the same time there is nothing wrong with the link building when it comes to building backlinks in order to help your website visitors find yourself not the search engine’s friend yourself

Looking at the other side of the digital marketing and even social media optimisation strategy, 80% or more websites still lack search engine’s compatibility and there is hardly no or any focus at all,

there are very few online marketing companies that suggest customers to get their websites modified, all they want is money flowing in their bank accounts and they hardly care with what should have been done before starting the seo, social media and online marketing segments of any websites

What is really your point when you wish to spend thousands and millions of pounds to decorate 300 years old house? It is ridiculous, it definitely is, until unless you are not serious about your money and where it is going, those social media marketing and seo companies end up building stupid backlinks and keep sending you reports every-month and you are more than a happy man as they show traffic increase, why do you need the traffic increase if it’s not converting?

A good search engine optimisation company should always check the website compatibility with current search engine algorithms and online marketing strategy and how responsive your website is with today’s trends in mind, online marketing world is constantly changing after Google’ s serious attention towards kicking those which are still using the black hat seo strategies

Most businesses that are affected by this Google’s January 2016 update, they can simply get their website modified and get a responsive website and then write useful and descriptive title tags and that should be it – One of UK’s leading transportation have been effected by this update,

They were more than worried as the SEO Company hardly knew what to do and they end up saying, they cannot optimise their website anymore, but that’s not the solution, you have to find the problem and fix it

We have gone through their entire website and found no seo computability, they are big enough and have thousands people visiting their website but suddenly their website has lost its rankings, like everyone else and a brand-new, responsive website has helped them get their search engine rankings recovered

I am not saying just having a creative and responsive website will help, you have to get the bad-backlinks removed using Google disavow tool (link removal tool) and perform other checks and balances and its all good

Do not get sold if someone is suggesting you to handover your seo campaign to someone really freshy in search engine optimisation and marketing industry based in America or India, find a local seo company, ask questions like, if your website is good at all?

Do not throw your money on those cheeky and dodgy seo specialists which have entered in internet marketing industry for less than 3 years, chances are you would hardly get your search engine rankings recovered

Do not simply work with someone that tells you they have achieved these rankings or that, until unless you speak to their customers, check their own rankings, and find out, if the keywords that are ranking on Google are actually bringing any ROI at all?

You can easily and freely use Google keyword suggestion tool in order to find the rest or simply get in touch with me and I would be happily helping you find out if the seo company you are looking to hire is any good at all?

If your website is hard for your website visitors that is causing the main trouble to your online search engine rankings and conversions and ROI, get it sorted and you are a happy wo/man!

If you need any information or help with your seo and web design, simply use below contact details to reach our seo specialists and they will be more than glad to help you get to know what is causing trouble and that too for free:

Skype:      seocompany
Email:      support@drawpictures.co.uk
Phone:    +44 07375 320305
Online:    http://www.drawpictures.co.uk/contact-us/

Content Marketing is the New Face of Online Marketing for 2016

Posted on February 4, 2016 by Bob Sanderson

Content has always played a part in web marketing strategies, but 2016 is set to be the year that content rules, with search engines changing the weight they put on content and quality when it comes to search engine page rankings (SEPRs).

Now online marketing agencies are scrambling to find quality content writers to handle the growing need for high quality content to feed content led marketing strategies this year.

The main reason for the large shift in the value of content as part SEO and online marketing tactics comes down the changes made by Google in the last year.

Its Penguin update, launched in April of 2015, saw many websites’ SEPRs suffer due to a lack of quality back links from pages and websites containing quality content, as well as a lack of well written and relevant content on their own website.

Google decided to make the change after link building, a tactic that came about in the late 1990s after the search engine announced its plans to use links as votes for the credibility of sites and base rankings partly on this factor, gained a bad name due to the amount of online marketing consultants misunderstanding and abusing the original concept.

Marketers would pay sites that were created simply for the purpose of content creation to post low quality and over optimised content full of links.

This led to link building becoming about the sheer quantity of links rather than the quality of the websites and their content, making search results and user experience suffer.

Google are now cracking down on what has been deemed ‘black hat SEO’ or ‘bad link building’ by assessing the quality of the content and website the link is placed on, and favouring sites that use slow and steady link building tactics in conjunction with other online marketing and SEO tactics.

So, the best way to keep a good reputation and high SEPRs with search engines in 2016?

Enlist the help of web marketing professionals and content writers, create high quality content that is written for the reader, not for the search engine, and ensure you are guest blogging and sending content to reputable sites where your content will be relevant and bring something worthwhile to the site.

Do your research before submitting content to sites, as having links and content posted on sites with a bad reputation could harm yours. And enjoy it while it lasts, as content marketing may be hot in 2016, but search engines are constantly changing so keeping up is crucial for your online marketing success.

Google’s New Image Search Could Wound Search Engine Marketing Efforts in 2016

Posted on January 26, 2016 by Bob Sanderson

Google revamped their Google Image Search for mobile and tablet in 2015, and the simplified experience was such a big hit that they are bringing it to their desktop Image Search.

This however is not all together good news for search engine marketing as this could make life a whole lot harder when it comes to driving web traffic to company websites.

When Google launched their new Penguin update, which showed preference to sites with multimedia content such as images and video by bringing up these results in normal searches, many digital marketers rejoiced as their search engine marketing efforts appeared to become a whole lot easier.

They got to work on implementing organic SEO tactics based around the multimedia shift, adding and optimising images and video with meta data to their websites.

Now however all that effort could be in vain, as the change to the new Google Image search format implies that the sites hosting the images may see a large reduction in visits, as the new search function allows people to browse and download the images without actually accessing the host site?

Google have counteracted these worries by saying that the change has actually added more new ways to reach the host site which will according to them increase traffic to the site.

The changes they believe will help increase traffic include making the domain name clickable and adding a new button which allows the searcher to visit the site that hosts the image.

This brings the amount of clickable targets for the host site up to four, where as with the old image search there were only two possible ways to access the host’s site.

Google also believe that by no longer loading the website with the image, they will no longer be creating “phantom” visits for websites, something that was one of the most common complaints from websites about the old Google Image search.

“That was causing problems for some webmasters, and so we thought we can do away with that. That’s gone now,” said Google webmaster trend analyst Pierre Far.

There is an option for search engine marketers who do not believe Google’s new image search will help their campaigns, they can block Google from indexing any images on their website.

There is also the option of boosting results through paid search engine marketing and pay per click advertising, as well as plenty of other SEO tactics such as the growing trend of using social media.

And of course, Google may be the world’s biggest search engine in terms of revenue, but from a search engine marketer’s point of view there are always its large scale competitors, Bing, who have yet to cause uproar in the online marketing world.

Calls for CEOs to join social media marketing ranks as 77% of customers say it encourages them to buy

Posted on January 25, 2016 by Bob Sanderson

Recent statistics from a survey by BRANDfog.com have revealed how CEOs and Executives having an active involvement in their company’s social media marketing strategies would influence how both the potential customers and employees view the brand.

77% of people asked said that seeing a CEO using social media or blogging would make them more likely to buy from the company, while 94% also said that the brand’s image would be enhanced in their eyes if the company’s senior executives were also involved in social media.

When it comes to the employees or potential employees of a company, the survey revealed that 82% said they would hold more trust and respect for the company if the leadership team had an active involvement in social media, with 78% saying it leads to better communication.

64% stated that the improved transparency of having the CEO and senior executives on social media gives it higher regard among themselves and potential customers.

For CEOs who are still sceptical about getting involved in their company’s social media optimisation methods, there is much to be benefited from. Peter Aceto, CEO of ING Direct Canada, well known financial services firm told eMarketer in an interview in 2015 that being active on social media is a great way for him to assess both how employees and consumers see and feel about the company and the services and products that it offers.

“We saw it as a competitive advantage for us. There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it,” says Aceto on the decision to get involved in social media.

And the benefits don’t stop there. Social media optimisation not only gains your brand respect from consumers and employees, it can tie in with your other online marketing strategies too, including your search marketing.

Having an active presence on social media has be proven to improve search optimisation by increasing the amount of pages indexed for your company and its related key words, as well as providing a flow of fresh and high quality content, something Google looks favourable upon since its update to Penguin in 2015.

So for CEOs, being on social media doesn’t just give the customers someone to look up to, it improves employee relations and over all can give online marketing efforts a mighty boost.

The Impact of Digital Marketing on Your Business

Posted on January 23, 2016 by Bob Sanderson

In the age of digital it is imperative that businesses, no matter how ‘traditional’ they may be, start to consider their online presence if they don’t want to lose valuable customers in the long run. The internet is fast becoming the go to for our every want and need, and if businesses don’t keep up with that they will get left behind as other businesses draw in their customers online.

But the digital marketing shouldn’t only be seen as a must have to prevent losing customers, it is a new and exciting place to explore and expand your business, reaching entire new markets and using new tools to give your business a depth like never before.

With the help of professionals in the form of digital marketing companies your business could soar to new heights. Here are just some of the many ways digital marketing could impact on your business:

Increased Exposure

Digital marketing is one of the best ways to increase exposure for your business. Using various channels such as social media and blogs, search engines, online directories and many more you can get your company name out there to audiences you never would have reached before, both locally and globally.

For example, if you posted a blog post that was seen by 20 people on a social networking site, and each person enjoys this and decides to share it with their 100 connections, who share it with 100 more, your blog post on your company blog has potentially been seen by 200,000 people.

Better ROI

Digital marketing will bring a far better return on investment for business than many traditional methods, due to the cost effectiveness of the digital methods used.

Social media can be run for very little cost and allows you to connect and potentially impact on millions of internet users every day.

Advertising online is far cheaper than in print. Having a large and commanding advert in a newspaper or phone directory would cost a bomb and potential customers would have to pick up the phone to ask you more about your services and products.

Online however you can place ads and links in online directories for next to nothing, some are even free and direct customers to a wealth of information about your company, much faster and easier than having to call to ask.

Takes the Pressure Off

Because digital marketing is a new and quite specialised area, many companies feel they benefit from bringing in digital marketing companies who can either help with creating and implementing a strategy or taking the workload altogether.

This takes the pressure off you and your team so you can focus on other areas of the business while knowledgeable specialists an agency provide digital marketing services that ensure your company is ahead of the game.

It Sticks Around

Everything your company posts onto the internet whether it be via a blog, social network or directory, it will remain searchable and viewable for years. So on one hand, you much be careful that what you are putting on is well thought out and displays your company in a good light.

And on the other hand, it is advantageous for exposure purposes as the more information you post in relation to your brand, the larger your online presence becomes over time.

There are many more ways in which digital marketing could impact on your company, all of which reinforce why a large proportion of UK companies have already taken to the internet with the help of digital marketing companies in the UK. The question is, will you?