Social Media Buzz – Future of smart seo, internet marketing and Google Rankings!

Posted on February 14, 2016 by Bob Sanderson

Enough with the backlinks abuse, swapping, reciprocal, blog commenting, poorly written articles and press releases, forums and blog media links, documents sharing, fake Google reviews and so on.

If you are next time searching something and you do not see a website that was ranking a few hours ago on #1 and cannot be seen on the first page, then it is definitely not a Google update

Google has introduced backlinks in order to count a page authority a long time ago, the more quality websites link to you are the number of votes your website gets, which help your website raise its rank, website traffic and possibly more sales, ROI and profits increase

However years after years we have seen websites ranking which were doing the good work and publishing useful content in order to earn backlinks:

What is a good link?

A good link has several aspects, a high page rank website with quality content, domain with age history, good link building profile, good traffic as well as dmoz presence – However a .edu and .gov link carry more value or a link from a high traffic blog or a review which was written by another blogger because they have just liked your website and/or blog

How do you earn backlinks?

If you are looking forward to earn good backlinks and win Google and other search engine’s trust in your backlinks profile, then you need to work on your website graphics, its development and especially on your website content and what it has to offer, ever wondered why Wikipedia ranks for every search term (well most search terms), because they answer the questions you ask from search engines, authentic information within you research via a single click – If you want to earn quality backlinks then you have to provide your website visitors with quality and reliable information and if you do so, you may attract loads of quality backlinks via blogging, social media etcetera – It is worth more to spend your money by hiring a professional and intelligent seo copywriter than asking someone else to build backlinks – A good blogger that has a high traffic blog can do the good job too or someone with passion for writing – A short note on how you can win backlinks is to engage your customers and provide them with all the information they are after

Do backlinks still count?

Yes, they do and will for a long time

How I can build backlinks on my own?

If you wish to build backlinks on your own, the best thing to do is to have to have a blog on your website and write useful information about your products or services, provide customers with more information with why your product or service differ or write how to articles, think like a customer and think about what searchers are finding (doing keyword research prior to writing your blog post can be very useful), go for long tail search terms for a start and write your blog in order to help your visitors not to rank – There are several other ways to build quality backlinks as we discussed earlier, however a good social media strategy can always help you win much more backlinks and it is so easy that anyone can do it with basic knowledge

Do backlinks have impact on search engine rankings?

Yes, they do! If you get quality backlinks(s), it is counted as a vote and it has a direct impact on your search engine rankings, however you cannot rank on a competitive keyword with just a single link (in some cases you can), when Google or other search engines print search against your search term, their automated system crawls the entire data in their range and then short-list websites with good votes, content and number of backlinks (you are exactly in competition with those which are ranking higher than yours, so you have to exactly know how many votes or backlinks they have for that “search term” and then you have to increase the number of votes/backlinks in order to raise your rank higher than your competitors

How I can find if my backlinks are of quality?

Very good question – You can always analyze your backlinks, SEOMoz, Aherf and there are several other link analysis tools including Google webmaster tools where you can check a website, blog, directory or the site you want to get the link from prior to linking – You can also analyse your website backlinks and get any suspicious backlinks removed using (Google disavow backlinks removal tool) – This helps you remove any bad websites that are linking to your website and are giving your backlinks profile a suspicious profile

After Google’s January 2016 and February update – I can clearly see what the future holds for seo.

I have short-listed 20 top ranked websites for a specific search term – and then have written down the values for good backlinks, quality content, web page graphics, development and all other seo and backlinks and voting aspects and what I have found was just “amazing” and I want to pass this on to you guys so you know what you need to do in order to do it earlier than your competitors

I have seen websites rankings being increased and decreased in real time and that too on daily basis, then I have short listed those websites which moved from page 2 to page one and then from page one to top of the page, which was just amazing to see, I was so curious to know about the votes and backlinks that I have gone a mile ahead to find out what was going on – and what I have found was simple yet attractive, want to know what was helping websites ranking on Google, Yahoo, Bing, Miva and even Baidu and Yandex search engines?

Social Signals, votes and reviews:

Social signals, votes and reviews are the future, which give your brand a boost.

Do not just go for my words?

I am not just saying it or just assuming like everyone else, I did below to find how it affects one of our customer’s website which is brand new, been built some months ago, we customized a wordpress blog and started with 4 blog posts a month, I have told my writer to completely forget about search engines and come up with amazing posts which are written for people, humans which are finding the products which our customer is selling – We have published 4 blog posts in that first month i.e. January 2016 – These articles included below

1. Unique description of the product, why buy, features, how their products differ

2. The price and the warrantees and guarantees

3. After sale service

4. Reviews (from the existing customers which were using their products)

A month after this brandnew website have been ranking on page first, we have seen this website appearing on page 9 on google.co.uk and then the next post has made it appear on page 6, we have attract over 1000 +1s, over 4000 likes and over 500 retweets and over 93 Pins

That was it, we only had 30 backlinks and it was really hard to rank for that search term in matter of just few weeks, tell you honestly, we have targeted long tail keywords and ranked this “competitive keyword” or in other words I am saying, we have used few variants for that keyword to rank the main keyword

In my personal opinion, social signals have started to help rank website in a different way and that too in a real time, now you can see websites rank in a day, if social buzz is there for a specific product or service or if there are loads of +1s, hundreds and thousands of retweets or thousands of likes and pins

So what you should do?

Do you have a social media strategy in place at all?

If not, build your social media platforms, such as Twitter, Facebook and Google+ and so on. Having these branding pages is just not enough; you have to ensure you have a beautiful page where people would like to link too, follow, like, retweets and then you have to work on your social media marketing strategy in order to publish useful information, news, rumors even, product features, comparisons, how to tutorials, audios, videos, images, in order to attract world’s attention towards you

I cannot do it because I am so busy?

Well, if you cannot do it, then there are thousands of social media marketing experts which can do a good job, most social media agencies charge you on hourly basis and the wage for a social media marketing expert start from £10 onward – depending on their experience, expertise, and knowledge of social media and how to build buzz online

What is the impact of social media on my business?

Social media platform gives you the same opportunity as the display adverts, banner ads, plus more than what you can get from banner or text ads as your words, buzz or your comments and posts can be seen by millions and that too for free – So you are actually targeting zillions people around the world for free

Why I think .edu and .gov links carry less value than a loud good social buzz?

We built .edu link for the same brand I was talking about above and have seen its performance and the impact on search engine rankings, traffic, number of sales made out of it and the ROI, honestly speaking it has increased the rank of that “keyword from #49 to #41 which is great for a new .edu do follow website (link from .edu blog), then I linked our website from a “do follow .gov website” and there was nearly the same kind of impact, but the post which has been submitted to Google+ and twitter and Facebook has had much loud buzz and it has moved the rank from #49 to #7

In my own opinion, Google has started to measure the buzz and author’s buzz which is impacting your search engine rankings and that too really quick, say your post has picked a buzz an hour before, an hour later your website was seen ranking on a completely great positions

In order to prove this, we picked 20 websites and measured their success was being backed by social media presence and the buzz there

If your website is still not ranking on Google’s first page, then you need to build a good social media strategy being backed by good content and good valued backlinks, that is your way to smart seo and digital marketing

If your website has been hurt by any Google update, bad seo practices and suspicious backlinks profile, stay in touch with us and we will be happy to provide you free search engine optimisation and social media marketing strategy consultancy in order to help you find your way to website rankings on Google

Learn how to rank No. 1 on Google for free

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Email: seo@drawpictures.co.uk

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If you wish to stay in contact and require a service, support or just advice or opinion, simply get in touch with us!

Home based online jobs for social media marketing experts from UK, Europe and abroad

Posted on February 7, 2016 by Bob Sanderson

Just an update for my friends, family and colleagues and even loved ones and mates on Twitter, Facebook and even Google+ and YouTube with the new job’s on board with us. We are looking for social media marketing and optimisation experts from the UK, Europe and abroad be the part of Draw Pictures Ltd (UK’s bespoke digital marketing services boutique) in Wimbledon, London

If you specialise in social media marketing and are looking for an online or home based job, then do send us your requested CV, Cover letter and experience (portfolio) documents as soon as you can

You are more than welcome to recommend these jobs to your friends, family and even loved ones as well as to your social circles on Twitter, Facebook, Google+ and even YouTube and so on

The job URL can be found here “Freelance Social Media Marketing Jobs”

Good Luck Guys!

Responsive web design, your visa to seo and social media marketing buzz

Posted on February 6, 2016 by Bob Sanderson

There is a lot going on when it comes to digital marketing and social media marketing, some people are saying, social media marketing signals are far more useful than the link building, while the others are still stuck in meta keywords and page rank, but you will hardly see those so called seo experts talking about creative and responsive web design that is the heart of everything

A lot has been written on this blog about search engine friendly web design however the statements change each time when there is a Google update or new rules are implemented when it comes to online marketing

Someone in the United States of America was earlier talking about ranking any websites that have been affected by Google’s January 2016 update, while others are talking about next level link building from top ranked blogs, fair enough, but what is wrong with those articles, press releases and directory sites which have always worked in previous years?

The answer is very simple – Those website’s that do not accommodate spam, gambling and casino websites and porn and so on still help in your search engine rankings increase, especially traffic but many seo specialists are now talking about Twitter, Google+, YouTube and even Facebook likes,

It is all good but at the same time there is nothing wrong with the link building when it comes to building backlinks in order to help your website visitors find yourself not the search engine’s friend yourself

Looking at the other side of the digital marketing and even social media optimisation strategy, 80% or more websites still lack search engine’s compatibility and there is hardly no or any focus at all,

there are very few online marketing companies that suggest customers to get their websites modified, all they want is money flowing in their bank accounts and they hardly care with what should have been done before starting the seo, social media and online marketing segments of any websites

What is really your point when you wish to spend thousands and millions of pounds to decorate 300 years old house? It is ridiculous, it definitely is, until unless you are not serious about your money and where it is going, those social media marketing and seo companies end up building stupid backlinks and keep sending you reports every-month and you are more than a happy man as they show traffic increase, why do you need the traffic increase if it’s not converting?

A good search engine optimisation company should always check the website compatibility with current search engine algorithms and online marketing strategy and how responsive your website is with today’s trends in mind, online marketing world is constantly changing after Google’ s serious attention towards kicking those which are still using the black hat seo strategies

Most businesses that are affected by this Google’s January 2016 update, they can simply get their website modified and get a responsive website and then write useful and descriptive title tags and that should be it – One of UK’s leading transportation have been effected by this update,

They were more than worried as the SEO Company hardly knew what to do and they end up saying, they cannot optimise their website anymore, but that’s not the solution, you have to find the problem and fix it

We have gone through their entire website and found no seo computability, they are big enough and have thousands people visiting their website but suddenly their website has lost its rankings, like everyone else and a brand-new, responsive website has helped them get their search engine rankings recovered

I am not saying just having a creative and responsive website will help, you have to get the bad-backlinks removed using Google disavow tool (link removal tool) and perform other checks and balances and its all good

Do not get sold if someone is suggesting you to handover your seo campaign to someone really freshy in search engine optimisation and marketing industry based in America or India, find a local seo company, ask questions like, if your website is good at all?

Do not throw your money on those cheeky and dodgy seo specialists which have entered in internet marketing industry for less than 3 years, chances are you would hardly get your search engine rankings recovered

Do not simply work with someone that tells you they have achieved these rankings or that, until unless you speak to their customers, check their own rankings, and find out, if the keywords that are ranking on Google are actually bringing any ROI at all?

You can easily and freely use Google keyword suggestion tool in order to find the rest or simply get in touch with me and I would be happily helping you find out if the seo company you are looking to hire is any good at all?

If your website is hard for your website visitors that is causing the main trouble to your online search engine rankings and conversions and ROI, get it sorted and you are a happy wo/man!

If you need any information or help with your seo and web design, simply use below contact details to reach our seo specialists and they will be more than glad to help you get to know what is causing trouble and that too for free:

Skype:      seocompany
Email:      support@drawpictures.co.uk
Phone:    +44 07375 320305
Online:    http://www.drawpictures.co.uk/contact-us/

Google’s New Image Search Could Wound Search Engine Marketing Efforts in 2016

Posted on January 26, 2016 by Bob Sanderson

Google revamped their Google Image Search for mobile and tablet in 2015, and the simplified experience was such a big hit that they are bringing it to their desktop Image Search.

This however is not all together good news for search engine marketing as this could make life a whole lot harder when it comes to driving web traffic to company websites.

When Google launched their new Penguin update, which showed preference to sites with multimedia content such as images and video by bringing up these results in normal searches, many digital marketers rejoiced as their search engine marketing efforts appeared to become a whole lot easier.

They got to work on implementing organic SEO tactics based around the multimedia shift, adding and optimising images and video with meta data to their websites.

Now however all that effort could be in vain, as the change to the new Google Image search format implies that the sites hosting the images may see a large reduction in visits, as the new search function allows people to browse and download the images without actually accessing the host site?

Google have counteracted these worries by saying that the change has actually added more new ways to reach the host site which will according to them increase traffic to the site.

The changes they believe will help increase traffic include making the domain name clickable and adding a new button which allows the searcher to visit the site that hosts the image.

This brings the amount of clickable targets for the host site up to four, where as with the old image search there were only two possible ways to access the host’s site.

Google also believe that by no longer loading the website with the image, they will no longer be creating “phantom” visits for websites, something that was one of the most common complaints from websites about the old Google Image search.

“That was causing problems for some webmasters, and so we thought we can do away with that. That’s gone now,” said Google webmaster trend analyst Pierre Far.

There is an option for search engine marketers who do not believe Google’s new image search will help their campaigns, they can block Google from indexing any images on their website.

There is also the option of boosting results through paid search engine marketing and pay per click advertising, as well as plenty of other SEO tactics such as the growing trend of using social media.

And of course, Google may be the world’s biggest search engine in terms of revenue, but from a search engine marketer’s point of view there are always its large scale competitors, Bing, who have yet to cause uproar in the online marketing world.

Calls for CEOs to join social media marketing ranks as 77% of customers say it encourages them to buy

Posted on January 25, 2016 by Bob Sanderson

Recent statistics from a survey by BRANDfog.com have revealed how CEOs and Executives having an active involvement in their company’s social media marketing strategies would influence how both the potential customers and employees view the brand.

77% of people asked said that seeing a CEO using social media or blogging would make them more likely to buy from the company, while 94% also said that the brand’s image would be enhanced in their eyes if the company’s senior executives were also involved in social media.

When it comes to the employees or potential employees of a company, the survey revealed that 82% said they would hold more trust and respect for the company if the leadership team had an active involvement in social media, with 78% saying it leads to better communication.

64% stated that the improved transparency of having the CEO and senior executives on social media gives it higher regard among themselves and potential customers.

For CEOs who are still sceptical about getting involved in their company’s social media optimisation methods, there is much to be benefited from. Peter Aceto, CEO of ING Direct Canada, well known financial services firm told eMarketer in an interview in 2015 that being active on social media is a great way for him to assess both how employees and consumers see and feel about the company and the services and products that it offers.

“We saw it as a competitive advantage for us. There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it,” says Aceto on the decision to get involved in social media.

And the benefits don’t stop there. Social media optimisation not only gains your brand respect from consumers and employees, it can tie in with your other online marketing strategies too, including your search marketing.

Having an active presence on social media has be proven to improve search optimisation by increasing the amount of pages indexed for your company and its related key words, as well as providing a flow of fresh and high quality content, something Google looks favourable upon since its update to Penguin in 2015.

So for CEOs, being on social media doesn’t just give the customers someone to look up to, it improves employee relations and over all can give online marketing efforts a mighty boost.

Ethical Issues Faced By Internet Marketing Companies

Posted on January 23, 2016 by Bob Sanderson

In today’s digital based business environment, ethics are important in establishing the reputation of the company. And for an internet marketing company working in an area that is often criticised for its lack of ethics, it is ever more important to get right when working on behalf of clients.

With immoral and illegitimate Internet marketing schemes operating and deceitful tactics being used, marketers must take extra caution when promoting their clients and their products and services on the World Wide Web and ensure they can prove themselves as an agency to be legit among an industry riddled with scams. Here are some of the main ethical issues faced by internet marketers:

Who Can Be Trusted?

Because internet marketing is full of scams and people out to gain sensitive information, it is important that you have clear guidelines and form an agreement with the client to ensure you are both comfortable and trust in each other.

You will after all be in charge of the brand’s online reputation, a big task to be reliant on for. You will then need to ensure you uphold your end of the agreement and carefully gauge any content you put out there on behalf of your client.

A Little Matter of Morals

If you are handling organic and paid internet marketing for a client, as well as maintaining and updating content on the client’s website, you need to consider the privacy and legal implications that go with it.

What you publish for the client reflects on how they are viewed by the rest of the world, and although you do the posting, if they were to be found to have anything illegal or immoral on their website, such as copyrighted images that they do not have permission to use, then it would be the client who it reflects badly on and who would suffer the consequences.

This goes back to the ethical issue of trust, as they are trusting you to uphold the law and make wise moral decisions on their behalf.

Professionalism and Reputation

Because the internet and tools within it such as social media and blogs are used for both personal and online marketing purposes, the two can very easily overlap.

An internet marketing company must consider the implications of everything they write and post online, ensuring all client information is kept separate from other clients and personal aspects of the internet to ensure the client’s reputation and your own reputation is upheld.

Once Published It Remains Forever

When you hit send on that controversial blog post or Tweet, it cannot be undone. Even if you delete the post itself, it remains in cached page archives forever and can easily be pulled up by search engines or websites that specialise in recalling old pages.

Additionally, video and movies, audio and images, any kind of multimedia in various formats will remain and be viewable, which brings about the issue of consent, privacy and safety.

Social media marketing: How to build a buzz online

Posted on January 23, 2016 by Bob Sanderson

In the age of digital, one thing that seems to have both enchanted and baffled companies the most is social media and how to effectively use it. Social media is one of the top tools that should be in any company’s marketing tool box, and there are plenty of online marketing agencies offering their services in this area.

However, before you take the plunge, here is a guide to how social media can be used to create a buzz online:

Listening Carefully Is Key

Social media is a large conversation, and as with any form on conversation it is wise to listen to what is being discussed before diving in. So before a company starts posting on social media and trying to gain loyal followers and shares, it is imperative that they to listen to what your target audience are buzzing off currently.

There will be similar themes, opinions and tones recurring throughout the buzz, which will give some insight into the target audience and give an advantage. This can be used tailor your company’s social media voice to fit in with that of your target audience.

Be Professional with Personality

The key is in the name ‘social media’. It’s a place where people want to communicate and connect with other people, not brands. However, if your brand is seen to have a personality, it is far more accepted by the community.

Each company needs to find their own individual balance of brand and personality in their social media marketing, and it is advisable to seek the advice of online marketing agencies to help get this right.

Social Media Policies

Due to the fact that when a company posts on social media, they potentially reach millions of people globally, it can only take simple mistakes to severely damage or even completely ruin a reputation. If a business plans to encourage staff to have input into their social media channels, it is important to set out clear rules and guidelines.

Even if staff aren’t contributing directly to the company social media channels, things posted on their own social media could still impact. This is why you commonly see employees of companies stating that ‘their views are their own’ on personal social media accounts.

Measuring the Buzz

Measuring social media optimisation methods used to create a buzz and the substantial results (such as increased website traffic, etc) achieved from this is the key to the ongoing success of your brand’s social media presence.

By measuring these results you can isolate areas for improvement and aspects that worked well and can be increased or continued and areas that altogether flopped.

You can also look at the elusive results (such as positive associations with the brand, increased awareness, etc.) which cannot be defined or measured but can still be an indicator of how well the campaign has worked.

In summary, social media marketing is a cost effective and beneficial form of digital marketing that must be monitored carefully to ensure the right message is being conveyed.

With the help of online marketing services provided by UK agencies, many companies are able to discover the innumerable pros of having an active presence on social media.

How Twitter, Facebook and Google+ can help your businesses grow

Posted on January 23, 2016 by Bob Sanderson

Social media marketing is the latest online marketing strategy to have swept the digital world, and it is ever growing in popularity as it has the power to help businesses grow and connect on a deeper level with consumers.

The following article will assess the ways in which the most popular social media channels, Twitter, Facebook and Google+, can help your business to reach dizzying new heights.

Twitter

For those who don’t already know, Twitter is what is called a ‘micro-blog’, where people can express their thoughts, feelings, opinions in 140 characters or less, as well as sharing links, videos and images with ‘followers’.

You can follow a wealth of people and they can choose to follow you back, some may not. Only those who follow you will see what you post, and you will be able to see the postings of those you follow.

Businesses find Twitter marketing useful for brand awareness purposes, promoting aspects of their business including blogs and news updates, offers, and more. Others constantly ReTweet people and other companies in the hope for the same in return.

It is important to keep a good balance between the two, as people following your brand will want to find out more about what you are about via your Tweets, but talking constantly about yourself and never ReTweeting anyone will not get you into anyone’s good books either.

Facebook

Facebook allows you to create a business page on which people can see what you are about, view your postings, post to you, and if they like your brand, they can ‘LIKE’ you by clicking a button. By clicking ‘LIKE’, people are subscribing to your company’s updates.

Much like Twitter, Facebook marketing is about posting updates and news, offers, etc. and generally introducing people to your brand. A good flow of fresh content is always a must if you want to keep appearing in your ‘fans’ news feeds.

The great advantage of Facebook is the level of engagement. People can like, share and comment on your images, videos and updates, and many brands run competitions on Facebook to encourage this. It’s a great tool for gaining recommendations and brand awareness, as well as providing customer service, as it gives the customer a voice and a much more informal direct line to the brand itself.

Google+

Google+ is one of the newer up and coming social media channels, only born in 2011 and rising to popularity late in 2015. It is the world’s largest search engine’s bash at a social networking site, and with over 90 million users it is a band wagon well worth jumping on. Google+ is primarily about sharing content, much in the way Facebook is, however instead of ‘friends’ and ‘fans’ there are ‘circles’, in which you can divide up your connections into business and personal, or potential customers and current customers, or however else you want it, and it isn’t limited to just 2 circles, you can have as many as you like.

The main appeal of Google+ marketing from a business point of view is the search engine optimisation benefits, as Google have recently introduced their “Search Plus Your World” or “Search+” algorithm, which prioritises content posted by and shared with Google+ users when searching.