Home based online jobs for social media marketing experts from UK, Europe and abroad

Posted on February 7, 2016 by Bob Sanderson

Just an update for my friends, family and colleagues and even loved ones and mates on Twitter, Facebook and even Google+ and YouTube with the new job’s on board with us. We are looking for social media marketing and optimisation experts from the UK, Europe and abroad be the part of Draw Pictures Ltd (UK’s bespoke digital marketing services boutique) in Wimbledon, London

If you specialise in social media marketing and are looking for an online or home based job, then do send us your requested CV, Cover letter and experience (portfolio) documents as soon as you can

You are more than welcome to recommend these jobs to your friends, family and even loved ones as well as to your social circles on Twitter, Facebook, Google+ and even YouTube and so on

The job URL can be found here “Freelance Social Media Marketing Jobs”

Good Luck Guys!

Responsive web design, your visa to seo and social media marketing buzz

Posted on February 6, 2016 by Bob Sanderson

There is a lot going on when it comes to digital marketing and social media marketing, some people are saying, social media marketing signals are far more useful than the link building, while the others are still stuck in meta keywords and page rank, but you will hardly see those so called seo experts talking about creative and responsive web design that is the heart of everything

A lot has been written on this blog about search engine friendly web design however the statements change each time when there is a Google update or new rules are implemented when it comes to online marketing

Someone in the United States of America was earlier talking about ranking any websites that have been affected by Google’s January 2016 update, while others are talking about next level link building from top ranked blogs, fair enough, but what is wrong with those articles, press releases and directory sites which have always worked in previous years?

The answer is very simple – Those website’s that do not accommodate spam, gambling and casino websites and porn and so on still help in your search engine rankings increase, especially traffic but many seo specialists are now talking about Twitter, Google+, YouTube and even Facebook likes,

It is all good but at the same time there is nothing wrong with the link building when it comes to building backlinks in order to help your website visitors find yourself not the search engine’s friend yourself

Looking at the other side of the digital marketing and even social media optimisation strategy, 80% or more websites still lack search engine’s compatibility and there is hardly no or any focus at all,

there are very few online marketing companies that suggest customers to get their websites modified, all they want is money flowing in their bank accounts and they hardly care with what should have been done before starting the seo, social media and online marketing segments of any websites

What is really your point when you wish to spend thousands and millions of pounds to decorate 300 years old house? It is ridiculous, it definitely is, until unless you are not serious about your money and where it is going, those social media marketing and seo companies end up building stupid backlinks and keep sending you reports every-month and you are more than a happy man as they show traffic increase, why do you need the traffic increase if it’s not converting?

A good search engine optimisation company should always check the website compatibility with current search engine algorithms and online marketing strategy and how responsive your website is with today’s trends in mind, online marketing world is constantly changing after Google’ s serious attention towards kicking those which are still using the black hat seo strategies

Most businesses that are affected by this Google’s January 2016 update, they can simply get their website modified and get a responsive website and then write useful and descriptive title tags and that should be it – One of UK’s leading transportation have been effected by this update,

They were more than worried as the SEO Company hardly knew what to do and they end up saying, they cannot optimise their website anymore, but that’s not the solution, you have to find the problem and fix it

We have gone through their entire website and found no seo computability, they are big enough and have thousands people visiting their website but suddenly their website has lost its rankings, like everyone else and a brand-new, responsive website has helped them get their search engine rankings recovered

I am not saying just having a creative and responsive website will help, you have to get the bad-backlinks removed using Google disavow tool (link removal tool) and perform other checks and balances and its all good

Do not get sold if someone is suggesting you to handover your seo campaign to someone really freshy in search engine optimisation and marketing industry based in America or India, find a local seo company, ask questions like, if your website is good at all?

Do not throw your money on those cheeky and dodgy seo specialists which have entered in internet marketing industry for less than 3 years, chances are you would hardly get your search engine rankings recovered

Do not simply work with someone that tells you they have achieved these rankings or that, until unless you speak to their customers, check their own rankings, and find out, if the keywords that are ranking on Google are actually bringing any ROI at all?

You can easily and freely use Google keyword suggestion tool in order to find the rest or simply get in touch with me and I would be happily helping you find out if the seo company you are looking to hire is any good at all?

If your website is hard for your website visitors that is causing the main trouble to your online search engine rankings and conversions and ROI, get it sorted and you are a happy wo/man!

If you need any information or help with your seo and web design, simply use below contact details to reach our seo specialists and they will be more than glad to help you get to know what is causing trouble and that too for free:

Skype:      seocompany
Email:      support@drawpictures.co.uk
Phone:    +44 07375 320305
Online:    http://www.drawpictures.co.uk/contact-us/

Social media marketing: How to build a buzz online

Posted on January 23, 2016 by Bob Sanderson

In the age of digital, one thing that seems to have both enchanted and baffled companies the most is social media and how to effectively use it. Social media is one of the top tools that should be in any company’s marketing tool box, and there are plenty of online marketing agencies offering their services in this area.

However, before you take the plunge, here is a guide to how social media can be used to create a buzz online:

Listening Carefully Is Key

Social media is a large conversation, and as with any form on conversation it is wise to listen to what is being discussed before diving in. So before a company starts posting on social media and trying to gain loyal followers and shares, it is imperative that they to listen to what your target audience are buzzing off currently.

There will be similar themes, opinions and tones recurring throughout the buzz, which will give some insight into the target audience and give an advantage. This can be used tailor your company’s social media voice to fit in with that of your target audience.

Be Professional with Personality

The key is in the name ‘social media’. It’s a place where people want to communicate and connect with other people, not brands. However, if your brand is seen to have a personality, it is far more accepted by the community.

Each company needs to find their own individual balance of brand and personality in their social media marketing, and it is advisable to seek the advice of online marketing agencies to help get this right.

Social Media Policies

Due to the fact that when a company posts on social media, they potentially reach millions of people globally, it can only take simple mistakes to severely damage or even completely ruin a reputation. If a business plans to encourage staff to have input into their social media channels, it is important to set out clear rules and guidelines.

Even if staff aren’t contributing directly to the company social media channels, things posted on their own social media could still impact. This is why you commonly see employees of companies stating that ‘their views are their own’ on personal social media accounts.

Measuring the Buzz

Measuring social media optimisation methods used to create a buzz and the substantial results (such as increased website traffic, etc) achieved from this is the key to the ongoing success of your brand’s social media presence.

By measuring these results you can isolate areas for improvement and aspects that worked well and can be increased or continued and areas that altogether flopped.

You can also look at the elusive results (such as positive associations with the brand, increased awareness, etc.) which cannot be defined or measured but can still be an indicator of how well the campaign has worked.

In summary, social media marketing is a cost effective and beneficial form of digital marketing that must be monitored carefully to ensure the right message is being conveyed.

With the help of online marketing services provided by UK agencies, many companies are able to discover the innumerable pros of having an active presence on social media.

How Twitter, Facebook and Google+ can help your businesses grow

Posted on January 23, 2016 by Bob Sanderson

Social media marketing is the latest online marketing strategy to have swept the digital world, and it is ever growing in popularity as it has the power to help businesses grow and connect on a deeper level with consumers.

The following article will assess the ways in which the most popular social media channels, Twitter, Facebook and Google+, can help your business to reach dizzying new heights.

Twitter

For those who don’t already know, Twitter is what is called a ‘micro-blog’, where people can express their thoughts, feelings, opinions in 140 characters or less, as well as sharing links, videos and images with ‘followers’.

You can follow a wealth of people and they can choose to follow you back, some may not. Only those who follow you will see what you post, and you will be able to see the postings of those you follow.

Businesses find Twitter marketing useful for brand awareness purposes, promoting aspects of their business including blogs and news updates, offers, and more. Others constantly ReTweet people and other companies in the hope for the same in return.

It is important to keep a good balance between the two, as people following your brand will want to find out more about what you are about via your Tweets, but talking constantly about yourself and never ReTweeting anyone will not get you into anyone’s good books either.

Facebook

Facebook allows you to create a business page on which people can see what you are about, view your postings, post to you, and if they like your brand, they can ‘LIKE’ you by clicking a button. By clicking ‘LIKE’, people are subscribing to your company’s updates.

Much like Twitter, Facebook marketing is about posting updates and news, offers, etc. and generally introducing people to your brand. A good flow of fresh content is always a must if you want to keep appearing in your ‘fans’ news feeds.

The great advantage of Facebook is the level of engagement. People can like, share and comment on your images, videos and updates, and many brands run competitions on Facebook to encourage this. It’s a great tool for gaining recommendations and brand awareness, as well as providing customer service, as it gives the customer a voice and a much more informal direct line to the brand itself.

Google+

Google+ is one of the newer up and coming social media channels, only born in 2011 and rising to popularity late in 2015. It is the world’s largest search engine’s bash at a social networking site, and with over 90 million users it is a band wagon well worth jumping on. Google+ is primarily about sharing content, much in the way Facebook is, however instead of ‘friends’ and ‘fans’ there are ‘circles’, in which you can divide up your connections into business and personal, or potential customers and current customers, or however else you want it, and it isn’t limited to just 2 circles, you can have as many as you like.

The main appeal of Google+ marketing from a business point of view is the search engine optimisation benefits, as Google have recently introduced their “Search Plus Your World” or “Search+” algorithm, which prioritises content posted by and shared with Google+ users when searching.