A study by Hubspot has brought to light interesting facts about the world of digital marketing that CEOs are still sceptic about, including the fact that an inbound lead from the internet, such as a search engine result, costs the company a staggering 62% less than a traditional outbound lead gained from telesales or print advertising.
It reveals far more interesting and thought provoking facts for those who are unsure of digital marketing, referring to it as ‘just a trend’.
The amount of companies who believe Facebook and other social media plays a crucial role in their marketing strategies has risen by 83% over the past 2 years, and continues to rise as social media grows in popularity with businesses.
The reason social media is playing such a large role is due to the fact that the majority of society, regardless of age or occupation, use social media in their everyday lives, meaning companies can reach millions of people at once with just one post, aiding in increasing brand awareness and inbound leads with little to no cost compared with traditional marketing methods.
Another good reason for companies to go digital is the fact that 78% of consumers who use the internet are conducting product research and price comparisons online.
Companies are picking up on this and replacing business cards and flyers with the online equivalent, Google.
Getting your website into a high rank on Google is the best way to gain leads online, and as with social media optimisation, it is far more cost effective than traditional methods.
Just because a company has already adopted digital as an inevitable part of the future of marketing, doesn’t mean they have it all right yet or that they have discovered all there is to internet markeing.
57% of companies report having acquired custom through their blog and content marketing strategy, and companies that blog get 55% more traffic than those that don’t blog.
High quality and engaging content sells and helps improves a website’s visibility to search engines, with little to no cost.
Many companies are forgetting or ignoring the fact that mobiles and tablets are growing in popularity and are frequently being utilised for browsing.
78% of people check their email messages or browse the internet on a mobile or tablet, so internet marketing tactics need to be optimised for this. And the emails not only need to be optimised, they need to be engaging.
91% of those who subscribe to a website’s email newsletter or database unsubscribe due to uninteresting or irrelevant content.
There is much more to come from digital marketing in the future, as 2016 is set to be a great year if the previous stats are anything to go by.
With the help of internet marketing services many companies can and already benefiting from society’s inevitable gravitation towards all things digital.
