The process of link building which is mainly the process of generating or even collecting links for your website and amounts for the criteria that Google and other search engines uses in ranking your website and therefore improves its visibility is one of the hottest things in the internet world today.
The simple truth is that your website just serves its purpose depending on how it is ranked and therefore generates traffic. However, as the world moves on, the methods and techniques of link building starts to improve and move from what it used to be to what it is now.
Most of the trends that would have comfortably generated a lot of links for you in the past cannot do that now or they might even have been made illegal by Google. So you have to be conversant with these methods and try to avoid them.
Few years ago , such concepts as link requests used to be a very sure way of getting links to your website and therefore generating a lot of traffic.
It was then viewed as very good and used by a lot. But now, it is no longer. Then, when you need a link, you can simply ask for it and you get it.
Now, it is very good to note that the reason why it was like that is because links were not valued as they are today. They were less a necessity then. During the period in question, what you should have done is just to email webmasters a lot for links and they will give you such.
Another dead link building technique is the simple “link me I link you” process. Since this has turned into a very good business now, you are sure it is no longer gotten by such simple arrangements.
The simple truth is that Google is trying to place a lot of penalties on link building issues. They are now trying to avoid the issue of building the links just for that purpose or the concept of doing this through which ever means.
The in thing is that whatever you build your links on will be something very useful to the end user and not just you.
The concept of anchor text has also diminished much on what it used to do in the past. This is also due to the current optimization penalties.
So you can’t have much of these texts now. Sidebar links were also very popular then. Yes this is true of then but not anymore. Due to the fact that they are just a paid link, Google penalizes on it when it is not just situated or placed in a blogroll.
