SEO has changed a lot for the past two years, however back in 2001 whilst I first started to market textile companies’ websites as part time I have seen search engine’s giving importance to those which actually submit good content, so if you are thinking seo was easy back in those days, I have to disagree with you
However optimising websites for search engines back then has been a lot easier which is not the case now – But again back then there were hardly any great tools such as backlinks quality, content and even seo analysis
Google has made it a lot easier to track your success rate and there are number of other tools which are helping individuals and even the blue chip companies get to know where they stand when it comes to sales, rankings, traffic and even ROI increase
Now SEO has became smart online marketing, you do it well, you get out of it, you abuse search engines, they will abuse you back much harder, so it is time to get in to smart online marketing, many seo companies are out of the picture now, after Google’s continues search engine algorithms updates, many got dumped by their customers that had lost their rankings and even were penalized completely or a small penalty
The future of SEO is smart online marketing mix, include the digital media, social media and search engine marketing, follow the road signs, see what the top 20 people are doing, make notes when it comes to backlinks, domain age, see where the website is hosted, write down the websites they are getting the links from, votes, Google reviews, note down the number of backlinks and then analyse your website against your competitors, the old seo has changed in to smart brand marketing!
You agree or not! But that is the future of seo
Think, act and play smart!
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