I hardly check our Google rankings, at least I do not and there are number of reasons including “I do not have time” but this is not an excuse, I should check rankings of our own website and see where it ranks.

But I have been so busy in customer’s website optimisation that I hardly had a chance to look in to it

I have been previously blogging about Google Update January 2016 and have uploaded few videos about what an seo consultant can do and 12 key questions to ask your seo consultant but other than just that I have been hardly blogging and was looking in to different ways to repair search engine rankings and online brand reputation of those companies that have been affected by Google Update recently made live by Google (Call it refresh or whatever you call it but it was one of the most important update made by Google in the last 10 years

Anyhow, whilst checking for ranking for one of our keyword “link building” which was previously on page number 1 and #3 to be very precise on google.co.uk and also “seo” which was previously #8 on google.co.uk I have found these keywords below 5^th page, I should have thought about the Google 2016 update and its effects on us but rather than blaming Google I looked in to what happened “from the date when the rankings were there and when the rankings were not there” and what I found was just amazing!

Someone has placed over 10 links on some gambling and porn sites and I have found our home page linking to it, which was just great? But why someone would do it?

I have been able to find out when the domain have been placed/linked there, with what anchor texts and if you look in to what I have been looking, it is pretty simple to find that Google should have considered it as a paid link or a link that is not relevant which had affected our website rankings, which I find fair

But I do not blame Google for what they do, I have never done that, I understand how good they are and as they are helping those which do good work and the rest we get free (I am often said someone that just praise a lot when it comes to Google but I am just realistic).

Anyhow, I am looking in to these backlinks and I have sent an email to the webmaster requesting the link removal to be done as soon as possible and I have been told, It would not happen as the domain is live (expires)

Okay! I have chatted with that guy on Skype (I was able to find their phone number, address in India, as well as the name in Skype profile and I was told, someone has paid this guy.

I am not leaving this matter and I plan to look in to it, I am using Google tool to remove these links of no value (disavow link tool), but at the same time, I am involving law firm and police and also reporting this to Google.

I am aware of the fact that we would get our rankings where they were as the good work pays, but I am going to find out the person that has asked this guy to place our links on those sites, looks like fun? Yes it is

I will keep you guys posted about it soon, I am planning to go on holidays soon and before I go on holidays I am meeting a content writer in Leeds and I might go to Wales/Cardiff to see a transportation customer, the weekend seems to be really busy but let’s see how it goes

I will be next blogging about Google disavow link tool which you can use via webmaster tools, the real benefits of this link removal tool for small and large businesses, it is a really effective tool which makes webmasters and brands safe from bad link building strategy as well as bad seo practises, I will be also writing about bad links and good links discovery as well as you can learn a lot when it comes to search engine optimisation by leading brands and by looking at their seo and link building strategies and what they are doing. Too Hard? Not, its very easy!