Before we go into the basic steps of link building, we must first understand the meaning of link building. In simple terms, it is the process of linking your pages with others in order to improve its rankings against search engines results. The more links you have from quality sites, the higher your rankings in search results. To get more insights into what link building is, you need to understand how it works.
It takes time to build a link. It does not happen overnight because search engines take a while before they can crawl the web and identify new links or indexes. It might be several days to weeks before you can start seeing the results. During the first weeks, you may also experience inconsistencies in ranking due to stiff competition, types of links, keywords difficulties, and aggressiveness of the link building process among many other factors.
When the search engines are identifying the value of the links, they consider a lot of factors; these include and are not limited to:
Domain Authority: – This refers to the measure of links importance in the domain. To define domain authority the following factors are used:
- Google page rankings
- Social popularity
- Domain age
- Traffic
- Back links
- Number of ranking keywords
Relevance: – Refers to the degree of relationship over the target site and the originating linking site.
Another aspect to understand about link building is page ranking and link popularity. PageRank is a measure of the value of a particular page based on the quantity and quality of the pages linking to it. PageRank is a numeric value that ranges from 1 to 10 while link popularity is a measure of both the number and quality of links pointing a webpage.
We also have anchor text optimization as another important metric in link building. It refers to strategically placing keywords on the links that point to your website. It is a highly effective way of enhancing your web page rankings. Link baiting is another commonly used metric. This one refers to content posted to a website to encourage more people to visit the website and to deepen the brand of the website.
NoFollow links and DoFollow links are also used in link building. “NoFollow” links refer to links that contain the rel=”nofollow” attribute inside the html link code. Links that do not contain the rel=”nofollow” attribute are often referred to as do follow, DoFollow, or Followed links. These links pass PageRank.
These are just but a few link building basics, there are more metrics associated with link building that enhance this process.
If you are wishing to get your website page rank improve or search engine rankings, or you simply wish to hire link building service, then Draw Pictures Ltd, They are a SEO Agency based in Wimbledon, Brighton.
