Building backlinks is one method of creating traffic to a site. This is made possible when visitors to a site are directed to your site vide website URL while they are on a different website. With time a web owner can develop a number of worldwide web connected by hyperlinks. This in turn multiplies the number of visitors several times fold.
To improve website traffic by use of backlinks, one can start by interacting more on the site either through writing your own articles on your website or elsewhere on other respected websites online. Not to be left out are the source of reference as links at the end of the articles or say in Author Bio area. This would direct the readers of the articles back to your websites. Another sure way of increasing the traffic flow to your website is through blogging. Through this channel, one can introduce backlinks effectively ensuring the bloggers are redirected to your website when they need more information or out of curiosity.
Similarly, subscribe to discussion forums and take advantage of the space to promote your website by directing other users to it through use of backlinks. You would be surprised at the number of people who after accessing your website would recommend it to their friends, their social circles and even family and colleagues.
Incidentally, one overlooked method is writing for other bloggers who require injecting fresh material on their website, also known as guest blogging. Also spend time on relevant blogs noting to include links on the comments you append therein. Your comments should also be relevant and should make the readers want to know more about you hence driving them to your site.
The comments and blogs have to be of integrity thus creating trust and confidence in your followers. Note also subscribe to alerts and where requested take the opportunity to leave comments that would attract potential visitors to your website. When doing this, as much as possible stick to your website niche because these blogs, discussion forums and comments act as virtual public relations for your site thus has to be relevant and intelligent to keep your target group interested.
Consequently, it is human nature that when impressed by something we want to share the word through word of mouth or in this case forwarding the links to our friends, family or colleagues. It is quite an effective tool to use as free advertisement resulting in increased traffic to your site.
If you cannot do this alone or your business needs a mix of internet marketing in order to perform well over the web, attract business and traffic and increase ROI, It is always a great decision to hire a respected SEO Company - and let the experts do the job they do on daily basis!