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Guest Posting Could Become the New Spam for Content Marketing

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With search engines continuously developing in order to keep the user experience and search results as pure as possible, online marketers and SEO Companies must constantly reconsider their approach if they want to keep up and gain high search engine page rankings (SERPs).

The most recent change made by search engines and lead by Google is to focus on the quality of back links and content on websites.

In an attempt to gain high quality back links content writers came up with the concept of guest posting, where a website or company will send a press release or request for a guest blog post containing links to be submitted to a reputable content driven website such as a blog or online news site.

Originally blog and website hosts were lapping up this new strategy as it got them some free content and a new, interesting perspective which leads to more engagement and new readership possibilities. It seemed like a win-win situation.

However, the hosts are now finding themselves inundated with daily, weekly and monthly content, too much to even consider accepting it all, forcing many blogs and news sites to stop accepting guest posts altogether, with some editors charging for regular guest slots.

These new measures that have begun to be put in place in a large majority of blogs and news sites is causing the issue of too much copy and nowhere for it to go, leading to low quality sites being created just to host the content and links.

This brings us back to a digital world full of low quality and over optimised content once again, as there is no-one regulating the material posted on these sites. Therefore guest posting is at risk of becoming the new spam.

Guest posting should still be considered a valid and worthwhile option, however guidelines are beginning to be put into place by blogs and news sites for them to be able to continue accepting copywriting content and to prevent it becoming just another spam technique.

Guest post content is now being judged more than ever on its individual merit, considering both the level of newsworthy content it contains and how well written it is.

For this reason, companies are advised to seek the help of professional blog writers and proof readers when it comes to article writing to ensure that their content is worthy of one of the limited spots on a site.

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Content Marketing is the New Face of Online Marketing for 2016

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Content has always played a part in web marketing strategies, but 2016 is set to be the year that content rules, with search engines changing the weight they put on content and quality when it comes to search engine page rankings (SEPRs).

Now online marketing agencies are scrambling to find quality content writers to handle the growing need for high quality content to feed content led marketing strategies this year.

The main reason for the large shift in the value of content as part SEO and online marketing tactics comes down the changes made by Google in the last year.

Its Penguin update, launched in April of 2015, saw many websites’ SEPRs suffer due to a lack of quality back links from pages and websites containing quality content, as well as a lack of well written and relevant content on their own website.

Google decided to make the change after link building, a tactic that came about in the late 1990s after the search engine announced its plans to use links as votes for the credibility of sites and base rankings partly on this factor, gained a bad name due to the amount of online marketing consultants misunderstanding and abusing the original concept.

Marketers would pay sites that were created simply for the purpose of content creation to post low quality and over optimised content full of links.

This led to link building becoming about the sheer quantity of links rather than the quality of the websites and their content, making search results and user experience suffer.

Google are now cracking down on what has been deemed ‘black hat SEO’ or ‘bad link building’ by assessing the quality of the content and website the link is placed on, and favouring sites that use slow and steady link building tactics in conjunction with other online marketing and SEO tactics.

So, the best way to keep a good reputation and high SEPRs with search engines in 2016?

Enlist the help of web marketing professionals and content writers, create high quality content that is written for the reader, not for the search engine, and ensure you are guest blogging and sending content to reputable sites where your content will be relevant and bring something worthwhile to the site.

Do your research before submitting content to sites, as having links and content posted on sites with a bad reputation could harm yours. And enjoy it while it lasts, as content marketing may be hot in 2016, but search engines are constantly changing so keeping up is crucial for your online marketing success.

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Why you need an experienced content writer in 2016

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2016 is set to be the year of content marketing, as high quality content because the new key to SEO, gaining Google’s trust and climbing the search engine rankings pages.

And the best way to ensure you gain quality content is to hire a professional and experience SEO copywriter, or if your need is large then a team of content writers.

The Content

The content on your website homepage and other pages, as well as on your blog if you have one, is not just there to fill some space and make the place look pretty as many people assume. It in fact serves several far greater purposes.

Not only does it give your brand a voice and a personality when visitors come to your site looking to learn more, but it also sells your brand values and if written well can be the tipping point between visitor and customer.

It can also instil loyalty in visitors if they like what they read about the brand, so it is important that it is written in a persuasive and engaging manner.

It is also of course a tool for SEO, as Google’s new Penguin update is now valuing quality content more than ever in its searches.

However, over optimised and poorly written (bad grammar and spelling) content will lose your credibility with both site visitors and Google.

Therefore hiring professional experienced content writers is a must to avoid this.

Signs of Experience in an SEO Writer

Anyone can SAY they have plenty of experience, but the proof is in the writing. That is why when hiring a content writer it is advisable to ask for a paid test piece from candidates that seem to have what you are looking for on paper.

If the content writer say they can have it to you in the next couple of hours, I would be wary, unless they are of course experts in the field they are being asked to write about, which is rare but does happen.

Signs of a good content writer are the amount of time they say it will take them to produce it, and the research they put in.

They should not only take time to research and get to know your brand, but also the field in which you operate, even looking at your competitors.

They should then be able to create a piece custom written for you that conveys your brand message and values, engages the readers and is SEO optimised to the right weight, not over or under.

If all the signs are there in the test piece, you can trust them to write well for your company in future, but if they aren’t, then you just pay them for the piece and move on.

You may have lost money on the piece, but you save thousands overall by not posting bad content on your site.

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How to achieve top search engine rankings quickly and for free

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Yes, there are ways to beat the system and get fast and free high search rankings, through growing low quality links fast and furiously. Through doing this however you would not be practicing ethical SEO, something Google frowns upon, and is not cracking down hard on.

So although it can be done, there are great risks and it isn’t necessarily worth it, as if you get caught by Google the penalties are severe.

If you want to climb the Google ladder and get high search rankings in a slow and steady but ethical way, a way that wins Google’s trust and has ample benefits in the long run, here is how its done:

Quality Link Building

Whereas the unethical SEO way goes down the route of quantity and sacrifices quality, the ethical SEO way does the complete opposite.

Google rewards link building, but people took that the wrong way and for over a decade decided to build thousands of links, regardless of quality, thinking that was what would help them soar to the top SERP (search engine ranking page) and fast.

However what Google actually meant was link building is good when the links are quality, and actually bring something of use to the site.

A link to a badly written article that is purely there for the links is a low quality link.

A link to a well written article on a reputable site that is relevant to the website its linked to is a high quality link. Just having one of these high quality links will get you further with Google than 100 of these low quality links.

Try to aim to build one new quality link a day, and you will be well on your way to the top page of Google in no time!

Content Marketing

Another thing Google praises is content, but again it needs to be of high quality and purposeful. If content is badly written and over optimised, and quite obviously just there for SEO purposes then it will no longer be considered by Google’s search algorithms.

If however the content is useful and interesting, relevant and weighted properly with the right keywords, it will get you far.

Ensure you are posting this content on quality website(s), but beware that the sites are reputable; as if they have a bad reputation with Google they could damage yours.

Social Media Marketing

Social media now also has a good impact on your SEO. Posting regular links to relevant content on social media channels, as well as engaging with your audience will improve your reputation with Google and help you build more links.

So it may take longer than fast and furious link building, but overall slow and steady will always win the race, so get ahead with ethical SEO and watch your website climb the Google ladder.

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SEO Is On The Rise Again As Stats Reveal It’s Responsible for 40% Revenue Increase For Companies

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Statistics released by Marking Sherpa have revealed that the search engine optimisation and its counterparts are responsible for increasing revenue for companies by a staggering 40%, while pay per click (PPC) advertising is falling fast, with stats indicating 70% of internet search engine users will only click on organic search results, avoiding paid ads altogether.

The results also indicate that content marketing is the way forward for SEO, as distribution led to a 2,000% increase in blog traffic for companies.

It also indicates that companies with blogs have 434% more indexed pages than companies with just a website.

This in conjunction with Google’s latest Penguin update, which favours high quality content as a priority when ranking, are just some of the reasons why content marketing is becoming a vital aspect of SEO services, and by the end of 2016 is thought to be the number one way to increase search engine page rankings.

SEO is not only effective in gaining traffic to a website and increasing revenue, its cost effective. Stats now show that inbound leads including clicks from a search engine results cost a company 61% less than outbound leads such as telesales.

And the leads gained from search engine optimisation have a close rate of 14.6% in comparison with outbound leads which have a mere 1.7% close rate.

According to a study by Search Engine Journal, the amount of online experiences beginning with a search using a search engine is 93%.

The first place a person will go when they want or need to purchase something, find out about something or locate something is the internet, and a search engine.

Search engines facilitate solutions to everyone’s needs and have become a part of everyday life because of this.

So if a company is not found on a search engine’s first few pages it is likely they will be overlooked entirely, no matter how strong their offline marketing campaigns are.

SEO is the future of marketing, and there is a growing need to either keep up with the changing and evolving world of digital or suffer the consequences of a society that is fast moving on and taking no prisoners.

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Link building the higher links authority the higher rankings of webpages

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Link building links one web page of website to any other web page with anchor text(s) also known as html tags and hypertext, anchortexts etc. It is very important and simple idea. Though, it is very time-consuming but can be beneficial for your business. If you don’t build links to a website then your bunnies cannot flourish. It is particularly useful for the people who have no enough time, knowledge, and energy. Who can do link building for such people?

Search engine optimisation companies

There are SEO Companies that do link building for their customers. These specialists are experts  in the whole process and they have exact and vast knowledge which sort of links are advantageous and which are disadvantageous for your business and page rankings.

Higher rankings improves website traffic

Some website pages hold more authority to the search engines. The higher links authority the higher ranking of a page. If your web page ranking is high, it will improve search engine visibility and positioning. As a result, your website traffic gets increased, which can raise customers and sales.

Ways of link building

There are many ways of building backlinks, which you can do. However, you should use them carefully because, once these ways are abused; they will not help you to promote your website any more. Therefore, it is always recommended to have the services of any well-versed SEO company.

However, the two main ways of link building are organic i.e.natural, advertising or paid links which may include paid blog reviews, paid directory, articles, press releases, forums, etc listings. You can do, linking by pay-per-click advertisement on any search engine, reference pages, on someone else website, display ads on websites or blogs, individual links, and article marketing. Natural links come from other websites, which intend to share their information with web page visitors. They may be in a shape of blog and article marketing sites and on number of other resources.

If you want to become a very successful online marketer then you should always be aware that which ways are effective and which are not. Using only one link building method cannot do so much for you. So you should be smart enough and creative to use many link building ways at a time, to be very effective in promoting campaigns.

Link building methods recommended by SEO Experts and online marketers:

Directories, Article submission, Blogging, Forums and Blog reviews, guest posts, link wheels, wikilinks, etc are very successful link building methods. Almost every website owner and online marketer uses these methods. It gives you 100% contextual back links. It is such a thing that makes almost all search engines crazy in an instant, they love the quality and they love to rank your website at the top of search engine result pages.

However you should know that content marketing is the best way to win links instead of building links, if your content writer writes useful and newsworthy and audience friend content, then it is so easy to gain and win links in matter of just few weeks.

Conclusion

You should not trade your links with any spam sites.

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Content marketing campaign and secrets to success?

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When you start marketing your site through seo article marketing, you may need to get the services of an expert who can write for you informative and engaging content that will satisfy your clients. Your readers must be kept entertained and interested, that they will always want to come back. As research has established, many people only stay on the internet as much as they get the information they want and not read the whole page or website. The titles and structures of the content matters a lot to keep your visitors stay on your site.

A professional seo writers has knowledge about how to write rich content which will keep your audience entertained.  The content should be easy to digest, informative and captivating.  Listed below are some of the best structural and powerful article marketing techniques that will leave your audience gasping for more. These techniques can also leave your site appearance attractive to your audience.

• Use images to enrich your content.  This will keep your readers entertained and captivated to your site.

• Give a description that will give an overview of your products and services. Ensure that the description provides all the basic information required by your readers.

• When people visit your site the first time, they look at the title before going to the content. The title should be able to give your readers an overview of what to expect in the rest of the article.

• Also provide subtitles that are as captivating as the titles, otherwise your readers will get bored in the middle and start to leave the page before they even find out what they want. Get a content writer that understands how to write titles and subtitles that capture the eyes of the readers.

• Make a bullet list of the main points that you are explaining. It will make the site more readable and comfortable for your readers to grasp and digest all the points that you have listed.

Last but not least, the key to a successful content is by getting a professional to write it out for you. That’s why you need to get an expert seo writer to get you all the content that is required. Sometimes you might be required to submit your articles to directories like ezine, ehow etc. Make sure your SEO writer has experience writing to these sites; otherwise your content might get rejected by those sites that have strict requirement for article submission.

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How to Win Links & Influence Search Engines

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We all want our websites to rank on top 10 search engines.  Unfortunately it is not that easy, if it was then the top 10 rankings would be a crowded field! For now to appear within the top of the rankings you would have to work a little bit harder. There are several ways that you can try to build your links to appear on to top rankings. Below are just but a few ways;

Reciprocal Link Building

The most important ways to make reciprocal link building a success are:-

Make your site relevant – People who visit your site should find the site to be interesting. This will ensure repeat visitors and enhance traffic to your site

Page Rankings – Make sure your page is high on search engines ranking. This will mean building less links.

Create links within the content – Such links are given more priority than ones created through directory style links

Number of links per page and positioning – It is more valuable for your link to appear at the top of the page with less links than at the bottom with many links.

How your link building is done – Ensure that your links are related to your website content. This will drive more visitors to your site.

Non-Reciprocal Link Building

Some of the ways non reciprocal link building is done include and is not limited to:- Directory submissions – Submitting your site to directories is the most effective way to build your link. Use popular directories e.g. Yahoo or DMOZ. Some offer free service e.g. DMOZ but are equally effective.

Articles – Write article for blogs, web content, newsletters etc. and you will see traffic flow into your website. Some of the benefits in using articles in link building are;

- The topic that you write about and the link on your site will be directly related hence driving traffic to your site

- You can link your article to more than one site hence enhancing your traffic flow and link build to many sites

- The link will be non-reciprocal -

Quality content – It is important that the content you provide interest the readers. Some people might link to your site simply because they found useful information on your site. That’s why thousands of sites link to Wikipedia hence driving heavy traffic to Wikipedia. Assuming you have a site like Wikipedia then you will be a successful internet blogger!

To successfully influence the search engines and improve your search engine rankings, you would want to use more than one method of link building.

If you are looking for a link building and seo expert, then Draw Pictures Ltd, They are a SEO Company in London, UK.