When you have a website, the force behind people visiting it is the content. You might have it high on Search Engine Optimizations and appear first on rankings, but if the content does not compel people to come back or they don’t get what they want, then it’s going to fail.
Whether you are the one who comes up with the content or you hire someone to write the content, it has there to be there. It has to be compelling, interesting, engaging and targeted to a particular audience of your choice. Different people are always attracted to different kind of information. What a young man will be looking for in the internet might be different from what an adult will be looking for. The content could even be different for gender.
What men prefer reading or searching on the internet might be different from what women search. So when you are creating content it has to target a specific interest group whether gender based, demographic or age based.
The main aim of quality content is to turn visitors into customers. When you have quality and informative content, the people who visit your site will come back and the traffic will increase as many people continue to visit your site.
But how do these people discover your site? They will search for specific keywords which search engines like Google use to analyze page rankings. That brings us to another point;
Keywords. What is the recommended keyword density for your site to be easily discoverable? Putting too much keywords will end up with your site labeled as a ‘’spam”.
Generally a keyword density of 3-7% will work okay with many search engines. Place your keywords in the beginning of your page and closely together for better results. It will also be an exercise in futility if you have many keywords and less content. At the end of the day it is not the search engine that will convert visitors into customers but your content.
Another aspect that affects page ranking is link building. It is one of the most important processes in search engine optimization. The more your website is linked to other pages, the higher your page will appear on top of search engines. But that is not enough; the content has to be attractive enough for your page to be able to relate to others. When linking your pages, make use of the available article directories to post your content.
Draw Pictures Ltd are an SEO and link building agency in Brighton offering seo friendly content writing, product descriptions, web page content and article and press release writing service, their contnet writers actually write useful, well researched content – that sells online!
