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Is Google Broke? Google’s February 2016 Search Algorithms Update

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It’s been very crazy new year so far when it comes to Google search and the way Google is responding to most search queries, I am of an opinion that Google’s been broke, I can very clearly see Google’s returning erroneous search results to most queries and weird websites ranking on the entire Google’s first page and even the same URL taking half of the space on next page

As in my previous post I have shared my opinion with all my readers and was the first one in the UK to report Google’s search update in the very beginning of January, I am seeing a very crazy response to my search queries, okay I can be wrong but I am not wrong

“Discount furniture” was returning search results from website directories and hardly showing a website link on google.co.in, on Google UK, Google have been returning weird results for “SEO UK” and that too of websites that are abusing the wiki and whose website backlinks are all “no follow”

The website which have been ranking for most “seo related queries” is a brand new domain, getting all its links from duplicate press release URLs, weird wiki links and abusing several other sites on the internet with weird content published on each resource

The whole world is saying, It is a Google update, I know Google is making number of changes in their Algorithms, I know and I remained the first person on the internet that has reported this Google January 2016 update, and even the February 2016 Search update by Google

I have a very strong opinion that during the Google algorithm changes were being made, they have suffered a worth amount of technical difficulties and were hard to correct things until now, but I can be wrong too, I will like to think Google’s been broke from end December 27th of December 2015 and they are doing everything to make things work “Problems happen everywhere” I will also like to think, Google wanted to push an update by 1st January 2016

There is a lot we can talk about at the moment and make guesses, the situation is not very much clear especially on Google UK, weird activity have been seen on google.com.au and google.co.in, however google.com (Google America) seems to be all fine as well as most other Google domains

In my own opinion, Google is more localising their search which they always planned and give reward to those which have responsive websites, a trustworthy backlinks profile in place, great seo copy written for website visitors as well as great social media marketing profile and buzz there and relevance are the utmost factors of Google search in 2016

If you are seriously looking forward to rank your business on Google and want to establish long lasting search engine rankings, then you need to work on the old theory, good link building profile, local trust (local business establishment), positive reviews, good products and pricing as well as responsive websites and newsworthy content

Google would not penalise you until unless they have a strong reason to believe that you are manipulating their search results by establishing a good link building profile by using the tricks Google do not allow, be straightforward, do good work and you are safe!

Hire a good SEO Company if you are too busy doing other stuff you specialise at and leave your content creation, seo and backlinks profile and social media to the experts that can do better and with ethics and guidelines in mind

I will write again when I have more to share, hopefully soon, let’s all hope, this Google update only hurts which deserve a penalty and not those which have always done a good seo job

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How to achieve top search engine rankings quickly and for free

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Yes, there are ways to beat the system and get fast and free high search rankings, through growing low quality links fast and furiously. Through doing this however you would not be practicing ethical SEO, something Google frowns upon, and is not cracking down hard on.

So although it can be done, there are great risks and it isn’t necessarily worth it, as if you get caught by Google the penalties are severe.

If you want to climb the Google ladder and get high search rankings in a slow and steady but ethical way, a way that wins Google’s trust and has ample benefits in the long run, here is how its done:

Quality Link Building

Whereas the unethical SEO way goes down the route of quantity and sacrifices quality, the ethical SEO way does the complete opposite.

Google rewards link building, but people took that the wrong way and for over a decade decided to build thousands of links, regardless of quality, thinking that was what would help them soar to the top SERP (search engine ranking page) and fast.

However what Google actually meant was link building is good when the links are quality, and actually bring something of use to the site.

A link to a badly written article that is purely there for the links is a low quality link.

A link to a well written article on a reputable site that is relevant to the website its linked to is a high quality link. Just having one of these high quality links will get you further with Google than 100 of these low quality links.

Try to aim to build one new quality link a day, and you will be well on your way to the top page of Google in no time!

Content Marketing

Another thing Google praises is content, but again it needs to be of high quality and purposeful. If content is badly written and over optimised, and quite obviously just there for SEO purposes then it will no longer be considered by Google’s search algorithms.

If however the content is useful and interesting, relevant and weighted properly with the right keywords, it will get you far.

Ensure you are posting this content on quality website(s), but beware that the sites are reputable; as if they have a bad reputation with Google they could damage yours.

Social Media Marketing

Social media now also has a good impact on your SEO. Posting regular links to relevant content on social media channels, as well as engaging with your audience will improve your reputation with Google and help you build more links.

So it may take longer than fast and furious link building, but overall slow and steady will always win the race, so get ahead with ethical SEO and watch your website climb the Google ladder.

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PPC outshines SEO in testing

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Regardless of digital marketing team size, pay per click and search engine optimisation campaigns working together can result in the best project. When these two terms work together they provide more opportunities to get more insightful and informative data rather than working separately. They have one common thing that is:

Common keyword researches

Key phrase research is the common key between both PPC and SEO terms. Both PPC and SEO teams perform keyphrase research as an initial step of any new marketing campaign that is the foundation of search marketing strategy. These keyword researches let you match the related key phrases, which users search for finding desired content on your website.

PPC keyphrase research may consist of thousands of keyphrases while search engine optimisation research may include two hundred or more keyphrases depending on any project size. PPC keywords are usually used to create the best ad copy and SEO keywords are employed in Meta data, on page content and link building.

Increase traffic without increasing PPC budget

You can analyse pay-per-click search query data for discovering the terms, which are driving lots of paid traffic. Search engine optimisation team can concentrate on these keywords for integrating them in the optimised content. In this way, your traffic will increase definitely, and you do not need to increase your PPC budget. In some areas PPC outshines SEO – really well and it has always worked out for the customers I personally work with.

PPC outshines SEO in testing

You can get the best result with both PPC and SEO; both are important but in one area PPC outshines SEO that is testing. All the tests that are performed, whether they are in terms of preferred keyphrase, design, and achieved results are highly beneficial for both teams.

Why SEO & PPC campaigns should run together?

Most of the people have questions whether SEO & PPC campaigns should run side-by-side. The answer is yes, because Google has said on record that running a pay-per-click ad with an organic listing may be very useful. Google also revealed in a study that how the organic clicks number change whenever PPC ads are there and when they’re paused or turned off.

It was also found that about 89 percent ads were incremental; it means that all the visits to a site of advertiser would not have happened without the advertising campaigns. You can check  impact of running PPC & SEO campaigns together on your site by value-per-click calculation for defining the investment level.

Conclusion

Many people do not realise that PPC and SEO are essential to each other but, the reality is SEO is not considered complete without PPC. If, as a marketer you insist on only doing SEO then you are missing a lot (This is my personal opinion though).

Both teams can work together in an agency or house but, one thing is very important while working together is, share insights. If you always share insights you would never miss any opportunity and you can also avoid duplicate work

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Search engine positioning improves product visibility

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It is expected that more development would be seen in the field of SEO, in the near future, and website rankings would not depend only, on the search engines, because marketing would also play a major role in facilitating search engine positioning.

How I can increase my search engine rankings on Google?

SEO ( Search engine optimisation)

SEO has become an essential marketing tool for online ventures. Almost all the businesses depend on low cost search engine optimisation services to drive their sites to the top search engine ranking for better positioning. That brings more viewers to their websites and in the result, generates more revenue.

SEO service puts entrepreneurs in the most strategic position forward of competitors by better positioning, your merchandise and services become more evident than other products.

It increases sales opportunities and draws huge traffic; in a result, returns on your investments get increased. Other than SEO some other  things can improve your SE positioning.

To improve search engine positioning you should concentrate on following things:

Good website construction

Website creation is not all about fun applications and beautiful design. For better positioning, you should concentrate on other things such as:

Good navigation:

For creating a website, which works well, you should think about its structure, because hierarchy of information and structure are the backbone of any well-optimised and highly functional website.

Content design:

As, content is a very important element of your website. It affects the popularity of your website among readers as well as its positioning among SE results. All SEO efforts fail when your website does not contain high quality content.

Optimise visuals:

Other than text optimisation, you should concentrate on the optimisation of videos, multimedia presentation, and photos, because searchers for this kind of content are increasing. The visuals may be a precious asset for having search engine traffic instantly .

ALT tags and Meta tags:

ALT tags are present in the pictures on your site and Meta tags are present in the header of your site.

You should try to learn the method of changing these keywords with the ones, which are relevant to your site. All the search engines consider these two areas.

Link building:

If your website has more links, there will be more chances of higher search engine positioning, because search engines always like link enriched sites.

But you should try to build links with other sites gradually not at once, in this way; these links will look more organic in the search engine and improve your website positioning.

SE positioning company

All these things will definitely improve your website search engine positioning, but also take lots of time and hard work.

There is no guarantee that despite enough knowledge you will do everything right. Any wrong move can drive you to the bottom of Search engine results.

Here, the question arises whether you need SE positioning company or not? It depends on what is the aim of your website. If your website’s purpose is non-commercial then of course you need not but if its purpose is commercial then it is difficult to achieve the goal without Search Engine Positioning Company.

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The best link building companies in the UK

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The best link building companies in the UK

If you reside in the United Kingdom and own a website, making it popular can be a daunting task when you think about the variety of different other websites that are operating within this area. The UK is one of the largest regions in the world that is active on the internet, and each day, hundreds of different websites are opened and hosted online. Making your way to the top in any niche is a difficult task, and if you wish to accomplish it, you will need to employ a variety of different techniques which can help you in separating yourself from the pack. One of them is link building.

Link building services are provided by various SEO and link building companies. A link building Service Company usually offers various different packages that can be availed by customers with varying budgets. Everyone generally wants to hire the best link building company for their services, but due to the lack of budgets, most people are unable to hire top notch services just at the beginning. For starters, the idea of finding the best link building companies is a pretty farfetched one, because these are elements that you will learn with time and experience. However, here are a few companies within the UK that provide top notch link building services for their customers:

-  Draw Pictures Ltd is UK’s  one of the most recommended link building company that covers the customers from the rest of the UK, Europe and worldwide and has been implementing link building strategies that has always work, other than just that, their team of link building experts are always few steps ahead than other link building companies and offer on time and in budget link building service, they are based in Wimbledon, London, and cover the whole England, Scotland, Ireland and Wales and even the Europe and International markets!

- Bronco Limited is one of the top search engine optimization firms within the UK, and has been providing a range of different optimization services (including link building) to customers for over several years, making them one of the oldest businesses in the field.

- SEO MicroSitez is a very popular company that provides a range of different search engine optimization services, one of which is link building. The company has received rave reviews for their thorough work and their professional dealership, making it highly popular amongst starters. However, being a popular company means that the rates you will find here aren’t always going to be to your liking, so new starters might have to look elsewhere.

- Link Building London is a region specific link building website, which, as the name suggests, provides link building services within the city of London and adjoining areas. If you have started an online business in this city, hiring their services is a great idea, because most of the packages are well set out for starters and are generally affordable.

 

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Link building how it can help your website

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Link building how it can help your website

Marketing your website on the internet can be done by a variety of different methods. If you have just created a website, you need to make use of a variety of different methods so as to get a better ranking for your page, and in order to accomplish this task, one of the most important steps that you need to take is link building. Building links for your page will help you generate more traffic and increase the popularity and viability of your page, and because the integrity of a website can be judged from the fact that it has a larger number of links leading towards it. The importance of link building cannot be stressed upon enough, because when it comes to search engine optimisation, link building forms the basis of any marketing campaign.

Understanding how links work is critical for a person, and it helps them in generating a much better resource text while embedding links. If you have just created a website, you must start an extensive marketing campaign in order to get more links, and for that to happen, the best way to start off is to get articles written for your website. Generating links with the help of articles is a great idea, and helps people in easily getting more and more links. All you have to do is write articles regarding the purpose of your website, the services that it offers, etc. and how you can be of help to the people. These engaging articles can be a lot of help for people, and when finishing up the article, you can use the resource box in order to give a link to your website.

The anchor text that you choose for your page plays a very important part, because search engines has Google SEO play a lot of attention to anchor text. If there are a number of different sources that leading to your website through various different links and all of them have a similar keyword, you can be sure that your website will get a higher ranking from search engines.

Earning the trust of search engines can only be done if you have a number of different links leading to your page. Gaining global popularity is by no means an easy task, and the popularity of a website can only be determined by the number of links it has. If your website is being linked to from various different sources and websites, as well as forums, you will see a sharp increase in search engine rankings. You can even hire a SEO UK website for the optimization work on your page. A good seo agency will provide you with affordable and cheap SEO services to get the job done.