I have lost my website Google rankings in January 2016, what should I do?

Posted on February 13, 2016 by Bob Sanderson

I have received this email from someone based in Australia

I have lost my rankings and I have not done anything? I have very good quality backlinks which I personally built over the last 5 years, the content on my website and blog publishes useful “how to articles” – Even I am listed in Dmoz, Yahoo, Alexa and other reputed web directories, have a good domain name that is 12 years old, page rank is 8 at the moment, but I can see our keywords “discount toys”, “toys” “buy toys online” and several other keywords variations which were ranking on 1^st page on google.com.au have dropped to 280 and higher what should I do?

Answer: Until you submit your website URL, we are really hard to advice what should be done at this very point of time, but as you are aware of Google update in December 2015, then in January 2016 and now in 12^th February 2016, you might like to wait and watch at the moment and see what happens or whether or not your website returns – as you said you have a good backlinks profile, chances are your website might return but we have to look at the consequences to provide you more information that what needs to be done

We are very popular on twitter, does this count at all, we have over 10,00,000 followers, thousands retweets and so on, massive traffic and good trust over social platforms including Google+, Facebook likes and loads of +1s which are all natural and unique, then why I am hurt?

Answer: Well, these social segments do really count but again, you have to provide us with your usernames for Twitter, Facebook and Google+ and find out the real cause to what happened as you stated above

Should I submit website reconsideration request to Google through webmaster tools? I have not received any messages or critical issues, but do you suggest if I should submit this request? I can also see the rankings for our search queries have fallen to 300 or higher and I am so confused

Answer: No. You should not do it, until unless have personally contacted you or if you have received a message saying, we have found issues with your website, then it makes sense to make a contact with Google or submit a request but what we suggest you is to wait and watch

Should I remove any links, which I have not built but are linking to my website, such as, some people which like our web posts and host them on their blogs?

Answer: We definitely do not suggest that, as your content was news and buzz worthy to earn links, plus it is a vote that your content was useful enough to be found and hosted, so I would not suggest that at all, until unless you email us with all those links and so we can find out, if they are not coming from bad neighbourhood

I have never done directory submission, article or press release submission or any other type of stupid submissions then why Google has dropped the rankings of our good website?

Answer: As I said, we can only assume at the moment as we do not have the URL of your website, there are number of link analyzer tools, SEOMoz, Aherf, and so on, find out what links are more useful and what are not, if you find links which you think are suspicious, and work on them

You may also send us an email with all those links, URL(s), the keywords that lost their rankings and any other concerns and we will be happy to provide you free seo consulting and analyse and let you know why you have lost your website rankings on Google in January/February 2016

Learn how to rank on Google first page for free? Contact us for free and we will be happy to talk to you

Phone:

Fax:

Email: seo@drawpictures.co.uk

Twitter:

How to achieve top search engine rankings quickly and for free

Posted on January 28, 2016 by Natalie Wilson

Yes, there are ways to beat the system and get fast and free high search rankings, through growing low quality links fast and furiously. Through doing this however you would not be practicing ethical SEO, something Google frowns upon, and is not cracking down hard on.

So although it can be done, there are great risks and it isn’t necessarily worth it, as if you get caught by Google the penalties are severe.

If you want to climb the Google ladder and get high search rankings in a slow and steady but ethical way, a way that wins Google’s trust and has ample benefits in the long run, here is how its done:

Quality Link Building

Whereas the unethical SEO way goes down the route of quantity and sacrifices quality, the ethical SEO way does the complete opposite.

Google rewards link building, but people took that the wrong way and for over a decade decided to build thousands of links, regardless of quality, thinking that was what would help them soar to the top SERP (search engine ranking page) and fast.

However what Google actually meant was link building is good when the links are quality, and actually bring something of use to the site.

A link to a badly written article that is purely there for the links is a low quality link.

A link to a well written article on a reputable site that is relevant to the website its linked to is a high quality link. Just having one of these high quality links will get you further with Google than 100 of these low quality links.

Try to aim to build one new quality link a day, and you will be well on your way to the top page of Google in no time!

Content Marketing

Another thing Google praises is content, but again it needs to be of high quality and purposeful. If content is badly written and over optimised, and quite obviously just there for SEO purposes then it will no longer be considered by Google’s search algorithms.

If however the content is useful and interesting, relevant and weighted properly with the right keywords, it will get you far.

Ensure you are posting this content on quality website(s), but beware that the sites are reputable; as if they have a bad reputation with Google they could damage yours.

Social Media Marketing

Social media now also has a good impact on your SEO. Posting regular links to relevant content on social media channels, as well as engaging with your audience will improve your reputation with Google and help you build more links.

So it may take longer than fast and furious link building, but overall slow and steady will always win the race, so get ahead with ethical SEO and watch your website climb the Google ladder.

Calls for CEOs to join social media marketing ranks as 77% of customers say it encourages them to buy

Posted on January 25, 2016 by Bob Sanderson

Recent statistics from a survey by BRANDfog.com have revealed how CEOs and Executives having an active involvement in their company’s social media marketing strategies would influence how both the potential customers and employees view the brand.

77% of people asked said that seeing a CEO using social media or blogging would make them more likely to buy from the company, while 94% also said that the brand’s image would be enhanced in their eyes if the company’s senior executives were also involved in social media.

When it comes to the employees or potential employees of a company, the survey revealed that 82% said they would hold more trust and respect for the company if the leadership team had an active involvement in social media, with 78% saying it leads to better communication.

64% stated that the improved transparency of having the CEO and senior executives on social media gives it higher regard among themselves and potential customers.

For CEOs who are still sceptical about getting involved in their company’s social media optimisation methods, there is much to be benefited from. Peter Aceto, CEO of ING Direct Canada, well known financial services firm told eMarketer in an interview in 2015 that being active on social media is a great way for him to assess both how employees and consumers see and feel about the company and the services and products that it offers.

“We saw it as a competitive advantage for us. There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it,” says Aceto on the decision to get involved in social media.

And the benefits don’t stop there. Social media optimisation not only gains your brand respect from consumers and employees, it can tie in with your other online marketing strategies too, including your search marketing.

Having an active presence on social media has be proven to improve search optimisation by increasing the amount of pages indexed for your company and its related key words, as well as providing a flow of fresh and high quality content, something Google looks favourable upon since its update to Penguin in 2015.

So for CEOs, being on social media doesn’t just give the customers someone to look up to, it improves employee relations and over all can give online marketing efforts a mighty boost.

How to choose right keywords for your SEO campaign?

Posted on September 21, 2015 by Bob Sanderson

Business and websites are widely used as source of income in our modern period. Competition between websites and businesses are now getting tougher and you, as a business and website owner, need to know the right and effective way of gaining visibility for all the incoming visitors that will provide you a better income.

You must know how to SEO to improve search engine rankings for your site to gain the desired number of visitors that will enter your business world.

As part of your online business marketing, an effective SEO strategy is needed. Keywords are good internet marketing tool for any type of business. Creating a keyword is an important practice in search engine optimizing strategies.

The keywords are taken into account by most of the search engines like Yahoo and Google when ranking websites in their search pages results. The keywords for your SEO campaign should be well-chosen because the algorithms that are being used by search engines are limited to keyword density.

You, as a website owner, should consider important thoughts and suggestions about having keywords which will all contribute to your business’ success.

To start choosing your keywords, begin with having a clear focus and idea of what your business website is all about. You must have a final idea of what products and services your business offers to people and some contest or discounts to promote the name of your business.

When you are stable with that, you can start thinking of what keywords you will choose that will make your business attractive and more searchable. You must choose a keyword that will be effective for a long term.

Avoid choosing keywords that will last for only few weeks. Choose the right keywords that are strong to be able to withstand the high competition in the online business world.

When you already have in mind the keywords you think are right, try to analyze first your competitors’ sites. Visit and check the source codes of your competitors’ sites to know what keywords are often used. Have their ideas, but don’t replicate them. Try to create original and better versions of your competitors’ keywords chosen.

Upon knowing the keywords your competitors’ use, choose the keywords that are less used by them, as long as possible. There are lots of bigger and older websites that might be offering products same to your products, but providing an uncommon and unique keywords for your own product will probably direct visitors on your site with less competitors because of that.

Of course, most importantly, be specific in choosing your keywords. For example, if you sell cakes, try to specify your keyword such as “wedding cakes”, “romantic gifts”, “sweet delicacies” or “romantic dinner meal” instead of having a common “cakes” as your keyword.

Your site really depends on this important campaign so you must spend more time in doing research about this area in your business. Your keywords may be the reason for your business to either succeed or fail. You may always speak with an SEO Company in order to ask them do the keywords research on your behalf, If you wish to save on cost, you may use Google keyword suggestion tool and it is free like most of Google tools. You may estimate keywords traffic and find a lot more about the competition and so on.

Draw Pictures Ltd are seo consultants based in London offering free advice to all UK, European and foreign businesses, offering unique piece of advice and clear cut instructions, why not call, write an email or visit their SEO London office today?