Tag Archives: Google Panda

/ Google Panda

With Google Waging War Is SEO relevant?

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All will agree to the fact that Google holds the monopoly as far as SEO is concerned. Rules and algorithms are designed as per the quality norms that Google administrators feel necessary for search engine results. Most of the usual and result oriented tactics that have been used by a majority of SEO services all across the globe are under serious scanner.

The recent Google Penguin and Panda updates destroyed the page 1 rankings of several online marketers and their websites came crashing down within hours of application of these updates. So the question that really needs to be answered is – Does Google SEO has relevance or we should go back on developing millions of pages as unique contents and hope that our efforts will be recognized.

Fortunately, the talks and discussions of experts in online marketing, those who have access to inside information are of the view that SEO Companies and their strategies will always hold relevance and the only difference is that the overall modus operandi will have to be changed from time to time.

Now how does all this affect the usual strategies of current SEO Companies and will there be any significant changes? News that’s coming around the corners is that another Google update with massive change parameters is on the way. So this may not be the best time to experiment with totally new tactics and strategies. However, you just cannot leave the web page to survive on past feats. The best thing that can be done in uncertain times is that content and linking qualities be improved.

To start with, make sure that the website is linked only to relevant pages that are hovering around the same subject. Being in your network of topics is the best mantra as far as interlinking is concerned. If you have links to pages that are irrelevant as per the context of the situation make sure that they are removed even if it takes time.

It is evident that Google is attempting to bring the small time online marketers who use free SEO and companies that employ paid tactics on to a common platform by providing a level playing field. But the thing that we have noticed from the past is that professional SEO services do find out and develop ways to move the other way around. This seems to be a very exciting time for those wanting to start out in affiliate marketing via web development as there are ample opportunities to make it big without investing high amounts in paid web development and SEO tactics.

/ Google Panda

How to Avoid Google Panda and Penguin Penalties?

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As a web browser, doesn’t it annoy you when you see a web page that is completely filled with advertisement that you’re having difficulty in finding the anticipated content?

On the other hand if you’re on the other side of the coin, someone who uses seo or search engine optimization to increase site traffic, sometimes, unintentionally, you may go beyond what is acceptable when it comes to search optimization. Here’s is quick guide to avoid Google Panda and Penguin Penalties:

1. Avoid Excessive Keyword Repetition – Prior to the new webmaster’s guidelines, ranking is based on the number of keywords mentioned and because of this practice; Google has changed their system in determining which websites deserve to be on top.

2. Avoid Links Spam – Link building is a search optimization tool that can also be misused. The importance of backlinks is certainly undeniable but obtaining a lot of backlinks from websites that are blacklisted can cause penalties.

3. Malware and Virus – Google is definitely always on a look out for websites that are infected with virus or malware. So having spam or bot scripts can alert Google and penalize your website.

4. Copied or Duplicate Content – It is a golden rule in SEO that content is the no. 1 priority. You have to consistently strive to create original, fresh and relevant content. Based on Google’s definition of “duplicate”, there are similar texts on different pages within the same website or on a sister site. You can expect a decrease on your website rank if you choose to duplicate your content.

5. Hidden Text and Doorway Page – Hidden text are those that you cannot see on the website (the words or phrases are the same color as the website page’s background) but it contained in the HTML source attempting to deceive the search engines that the web page is completely filled with keywords. Doorways page is similar to hidden texts. It is a kind of scam wherein there is a page especially for the search engines and is insignificant to human but is utilized to obtain high ranking in search engines and to deceive web browsers to visit their sites. If you are going to hire seo services, make sure that they don’t have any history of “black hat” or any over optimization practices as it may harm your website.

6. Concentrate on User Experience – You have to focus on how to delight your readers or visitors, not the search engines. If you please the users, Google will definitely notice.  Because web browsers find keyword spamming annoying. Although keyword is important as an seo tool, you have to find the balance in eliciting interest while making an effort to obtain a higher rank in search engines.

You should always looking for a safe seo service or look for a reliable seo agency, Draw Pictures Ltd are SEO Consultants based in Wimbledon offering quality seo, link building and web design service that puts your business ahead!

Request a call back, give them a call, or send an email or simply visit their SEO Brighton office in Wimbledon for free consulting or for using their service, which is on time and in budget.

/ Google Panda

Looking for Safe and Reliable SEO Service?

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The world of SEO has been hit off this past months because of the latest update of Google. Numerous sites in most parts of the world, like the United Kingdom, have dropped their places in Google rankings after the search engine released its “Panda” and “Penguin” updates. The Google and Panda are both algorithm changes that both aim to provide better and fair ranking of different websites on Google searches.

Google Panda focused on eliminating websites that have low-quality and spammed contents that try to appear and top in search ranking results. The most affected sites of the Panda update were sites that host news, blogs and article contents that are poor in quality. These sites had their search marketing strategies focused on the quantity of contents, without giving justice to their quality, to provide greater traffic for the site. This Panda update also aim to prioritize high-quality contents to get on the ranking.

Google Penguin engaged on eliminating websites that practice SEO strategies and internet marketing techniques that violate Google Webmaster Guidelines to make their site be on top of Google ranks. These sites have web marketing strategies that try to control search ranks by over optimising both on-site and off-site SEO.

Websites that were affected by these Google updates have poor or bad marketing SEO strategies. To avoid this, your site contents must all be unique, original and useful for the visitors and the links you build are based on the quality contents your site have. If you are a website owner who does not want your site to be affected by these Google updates, hire a safe and reliable SEO service provider that is Google Panda and Penguin friendly.

Their SEO internet marketing strategy must be not oppose any rules in Google Webmaster Guidelines to avoid being kicked off on the search engine ranks. The SEO marketing advice that will give you must be an honest tips, suggestions and strategies. SEO service is essential for your online marketing needs. UK based businesses have been affected by these Google updates because of poor SEO strategies they had. If you have a UK based business, it is better for you to hire a Local SEO Company for your quality SEO Marketing services.

Draw Pictures Ltd is a local SEO Agency that provides full web services in optimising search engine and link building strategies. They have a team of internet marketing experts that have been providing services in online marketing UK loved for many years. They always aim to provide customers with quality, safe and reliable SEO strategies, unlike other agencies that provide online marketing services that can be easily eliminated by Google Panda and Penguin updates. Draw Pictures Ltd has different packages with affordable prices that will surely support you website.