Social Media Buzz – Future of smart seo, internet marketing and Google Rankings!

Posted on February 14, 2016 by Bob Sanderson

Enough with the backlinks abuse, swapping, reciprocal, blog commenting, poorly written articles and press releases, forums and blog media links, documents sharing, fake Google reviews and so on.

If you are next time searching something and you do not see a website that was ranking a few hours ago on #1 and cannot be seen on the first page, then it is definitely not a Google update

Google has introduced backlinks in order to count a page authority a long time ago, the more quality websites link to you are the number of votes your website gets, which help your website raise its rank, website traffic and possibly more sales, ROI and profits increase

However years after years we have seen websites ranking which were doing the good work and publishing useful content in order to earn backlinks:

What is a good link?

A good link has several aspects, a high page rank website with quality content, domain with age history, good link building profile, good traffic as well as dmoz presence – However a .edu and .gov link carry more value or a link from a high traffic blog or a review which was written by another blogger because they have just liked your website and/or blog

How do you earn backlinks?

If you are looking forward to earn good backlinks and win Google and other search engine’s trust in your backlinks profile, then you need to work on your website graphics, its development and especially on your website content and what it has to offer, ever wondered why Wikipedia ranks for every search term (well most search terms), because they answer the questions you ask from search engines, authentic information within you research via a single click – If you want to earn quality backlinks then you have to provide your website visitors with quality and reliable information and if you do so, you may attract loads of quality backlinks via blogging, social media etcetera – It is worth more to spend your money by hiring a professional and intelligent seo copywriter than asking someone else to build backlinks – A good blogger that has a high traffic blog can do the good job too or someone with passion for writing – A short note on how you can win backlinks is to engage your customers and provide them with all the information they are after

Do backlinks still count?

Yes, they do and will for a long time

How I can build backlinks on my own?

If you wish to build backlinks on your own, the best thing to do is to have to have a blog on your website and write useful information about your products or services, provide customers with more information with why your product or service differ or write how to articles, think like a customer and think about what searchers are finding (doing keyword research prior to writing your blog post can be very useful), go for long tail search terms for a start and write your blog in order to help your visitors not to rank – There are several other ways to build quality backlinks as we discussed earlier, however a good social media strategy can always help you win much more backlinks and it is so easy that anyone can do it with basic knowledge

Do backlinks have impact on search engine rankings?

Yes, they do! If you get quality backlinks(s), it is counted as a vote and it has a direct impact on your search engine rankings, however you cannot rank on a competitive keyword with just a single link (in some cases you can), when Google or other search engines print search against your search term, their automated system crawls the entire data in their range and then short-list websites with good votes, content and number of backlinks (you are exactly in competition with those which are ranking higher than yours, so you have to exactly know how many votes or backlinks they have for that “search term” and then you have to increase the number of votes/backlinks in order to raise your rank higher than your competitors

How I can find if my backlinks are of quality?

Very good question – You can always analyze your backlinks, SEOMoz, Aherf and there are several other link analysis tools including Google webmaster tools where you can check a website, blog, directory or the site you want to get the link from prior to linking – You can also analyse your website backlinks and get any suspicious backlinks removed using (Google disavow backlinks removal tool) – This helps you remove any bad websites that are linking to your website and are giving your backlinks profile a suspicious profile

After Google’s January 2016 and February update – I can clearly see what the future holds for seo.

I have short-listed 20 top ranked websites for a specific search term – and then have written down the values for good backlinks, quality content, web page graphics, development and all other seo and backlinks and voting aspects and what I have found was just “amazing” and I want to pass this on to you guys so you know what you need to do in order to do it earlier than your competitors

I have seen websites rankings being increased and decreased in real time and that too on daily basis, then I have short listed those websites which moved from page 2 to page one and then from page one to top of the page, which was just amazing to see, I was so curious to know about the votes and backlinks that I have gone a mile ahead to find out what was going on – and what I have found was simple yet attractive, want to know what was helping websites ranking on Google, Yahoo, Bing, Miva and even Baidu and Yandex search engines?

Social Signals, votes and reviews:

Social signals, votes and reviews are the future, which give your brand a boost.

Do not just go for my words?

I am not just saying it or just assuming like everyone else, I did below to find how it affects one of our customer’s website which is brand new, been built some months ago, we customized a wordpress blog and started with 4 blog posts a month, I have told my writer to completely forget about search engines and come up with amazing posts which are written for people, humans which are finding the products which our customer is selling – We have published 4 blog posts in that first month i.e. January 2016 – These articles included below

1. Unique description of the product, why buy, features, how their products differ

2. The price and the warrantees and guarantees

3. After sale service

4. Reviews (from the existing customers which were using their products)

A month after this brandnew website have been ranking on page first, we have seen this website appearing on page 9 on google.co.uk and then the next post has made it appear on page 6, we have attract over 1000 +1s, over 4000 likes and over 500 retweets and over 93 Pins

That was it, we only had 30 backlinks and it was really hard to rank for that search term in matter of just few weeks, tell you honestly, we have targeted long tail keywords and ranked this “competitive keyword” or in other words I am saying, we have used few variants for that keyword to rank the main keyword

In my personal opinion, social signals have started to help rank website in a different way and that too in a real time, now you can see websites rank in a day, if social buzz is there for a specific product or service or if there are loads of +1s, hundreds and thousands of retweets or thousands of likes and pins

So what you should do?

Do you have a social media strategy in place at all?

If not, build your social media platforms, such as Twitter, Facebook and Google+ and so on. Having these branding pages is just not enough; you have to ensure you have a beautiful page where people would like to link too, follow, like, retweets and then you have to work on your social media marketing strategy in order to publish useful information, news, rumors even, product features, comparisons, how to tutorials, audios, videos, images, in order to attract world’s attention towards you

I cannot do it because I am so busy?

Well, if you cannot do it, then there are thousands of social media marketing experts which can do a good job, most social media agencies charge you on hourly basis and the wage for a social media marketing expert start from £10 onward – depending on their experience, expertise, and knowledge of social media and how to build buzz online

What is the impact of social media on my business?

Social media platform gives you the same opportunity as the display adverts, banner ads, plus more than what you can get from banner or text ads as your words, buzz or your comments and posts can be seen by millions and that too for free – So you are actually targeting zillions people around the world for free

Why I think .edu and .gov links carry less value than a loud good social buzz?

We built .edu link for the same brand I was talking about above and have seen its performance and the impact on search engine rankings, traffic, number of sales made out of it and the ROI, honestly speaking it has increased the rank of that “keyword from #49 to #41 which is great for a new .edu do follow website (link from .edu blog), then I linked our website from a “do follow .gov website” and there was nearly the same kind of impact, but the post which has been submitted to Google+ and twitter and Facebook has had much loud buzz and it has moved the rank from #49 to #7

In my own opinion, Google has started to measure the buzz and author’s buzz which is impacting your search engine rankings and that too really quick, say your post has picked a buzz an hour before, an hour later your website was seen ranking on a completely great positions

In order to prove this, we picked 20 websites and measured their success was being backed by social media presence and the buzz there

If your website is still not ranking on Google’s first page, then you need to build a good social media strategy being backed by good content and good valued backlinks, that is your way to smart seo and digital marketing

If your website has been hurt by any Google update, bad seo practices and suspicious backlinks profile, stay in touch with us and we will be happy to provide you free search engine optimisation and social media marketing strategy consultancy in order to help you find your way to website rankings on Google

Learn how to rank No. 1 on Google for free

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How search engines rank websites?

Posted on October 1, 2015 by Bob Sanderson

If you have a website that you use for the purpose of marketing or you designed a website for the purpose of attracting traffic that will visualize your information. You do not have a say on the level of visibility they enjoy in the search engines when people come calling for information.

This is due to the fact that there are lots of websites selling the same thing. The onus lies only on Google to make this decision and this is what is called ranking.

Search engines show websites to the researches according to how they are ranked, and this is to say that if your website ranks well in Google, you are likely to have the links to your website appear among the first five or ten in the Google search page when search commands matching the terms in your website contents are given.

The first element of your getting a better ranking is as we have reiterated before, by creating your contents with the most search engine friendly content, by making the best use of keywords, headings, titles, and even links. The second which is even the most paramount because it makes it rank well on the long run is the level of indexing it has received before.

If your website has received a little bit of high traffic in the past, there is the probability that it will receive more visibility and ranking in the future.

The search engines have tools that store information about websites and the level of indexing they have received in the past. The algorithm will then calculate the position of your website in a page for a particular search term. If you have been appearing previously when such search terms are used, you are then pushed forward.

This is the reason why a lot of people use link building service that directs people to their websites when such people visit the bigger and frequently used websites. This is to boost their traffic level. When they are visited through these bigger websites, it shows on Google data store and this will increase their being popped up when search that is related to their keywords are made.

When you throw in a query as a search term, the crawler uses specific algorithm in your page to check the specific terms in your page matching the search term. The level of this match indicates how you are ranked.

This initial ranking also affects how you are ranked in the future. The ranking tools are divided into on page and off page tools and all of them are very essential in the ranking that you get from the search engines on your website.

I will be writing on how to achieve top search engine rankings using quick yet ethical ways this week – Stay tuned and power to your business website!

How Vibrant Is Reciprocal Link Building Today?

Posted on September 26, 2015 by Bob Sanderson

Reciprocal linking has to do with exchanging link with sites that you think may be able to send visitors back to your website. It was a very popular means of generating traffic in the last few years. In those days before things turned around to what they are today, many webmasters used it as a means of generating traffic for their sites. It was even among the leading means of traffic generation.

What it could do

Reciprocal linking also helped in increasing the ranking of a site on search engines. Search engines have a way of filtering out sites with few or no external links. You are placed high on search engines if lots of quality backlinks are on your site; especially if the external links are from trusted sites. Reciprocal links made it possible to have such links on your site.

In its hay days, webmasters desiring to rise on the rung of SEO ladder would ~~buy links~~ for their sites. It was also a great business to ~~sell links~~ to such sites. They loved to patronize sites that are promoting things related to what they too are making available online.

Now that reciprocal linking does not seem to have the same bite it had in times past, the webmasters just have to look out for another means of getting the needed traffic and also improving search engine rankings. Some webmasters are still using reciprocal linking today. It may be generating a measure of traffic for them but the result is not as great as what can be obtained from other sources.

What led to its death?

It was discovered that many of the sites seeking to buy links are new sites seeking for recognition online. Anyone selling links to such a new site may not benefit anything from the link in terms of search engine rankings. This is one of the factors that led to the gradual annihilation of reciprocal linking. Anyone who wants to venture into reciprocal linking should look for a site with high ranking to exchange link with in a good and not in a bad way. Many of such big sites also do not want to partner with these small sites seeking for recognition.

Other options

There are so many better options a webmaster can go for today. Article submission sites are providing wonderful opportunities for you to promote your website and the same when it comes to press releases, directories, social sites, link-wheel or web 2.0 links, classifieds, bookmarking websites, forums, guest blogging, blogging online and using fresh content and so on. Consistent posting of qualitative contents on these article submissions and other sites is enough to win you some recognition on search engines. Before you know it, your site may actually end up at that highly coveted top position.

If you wish an expert doing the job, then you should hire an SEO Company that believe and do whitehat seo only, look for great local seo companies and take it from there!

How to improve your search engine rankings?

Posted on September 26, 2015 by Bob Sanderson

Lots of things need to be considered if you are to rank at the top on search engines. Search engines put a number of things into consideration before they rank you higher in their result pages. This write up will open your eyes to some of those things.

Your web design is vital

The looks and design of your site is principal to how you are ranked by search engines. The search engines consider how you place your first line of copy. This and other important things need to be considered for your site to be search engine friendly. If you are having such a problem, check out how things had been arranged on your site and carry out the necessary correction .You do not need to fret over things if you do not know how to design a search engine friendly website. Consult your search engine optimizer to help get things done when it comes to an seo friendly web design.

How do you place your keywords?

The positioning of your keywords in the content also determines how you are picked up by search engines. Very importantly, the keywords should appear in the first and last paragraphs of your content. It should also appear in the title. They should be placed strategically in other parts of the content to ensure easy indexing by search engines.

Sitemap is helpful

If you have more than one page on your website, it is important to create a site map for all the pages. The sitemap ensures that search engines are able to index every page on your website. Text link navigation system too can be very helpful in this regard.

How much external links are available?

The number of external sites linking up with your site also determines how popular your site is on search engines, search engines like Google consider those sites with quality backlinks as a vote, above other sites that have no external link. If your site is linked with other reputable sites, you stand a very good chance of making it to the top on search engines. Your search engine optimiser and your promotional team can help out on this.

What are the present day workings of search engines?

In order to keep up with the pace of traffic generation, you need to be up to date as regards new improvements and developments on search engines. Things that were acceptable yesterday may be outdated today. The best way to get that highly desired top ranking is to do things according to present day dictates of these search engines.

There are number of SEO Companies which are helping businesses succeed online with the power of digital, internet, social media, internet and search marketing, if you cannot do everything alone, it is best to hire a SEO Company, be it for web design, development and even when it comes to building backlinks, online reputation management and so on.