As a web browser, doesn’t it annoy you when you see a web page that is completely filled with advertisement that you’re having difficulty in finding the anticipated content?
On the other hand if you’re on the other side of the coin, someone who uses seo or search engine optimization to increase site traffic, sometimes, unintentionally, you may go beyond what is acceptable when it comes to search optimization. Here’s is quick guide to avoid Google Panda and Penguin Penalties:
1. Avoid Excessive Keyword Repetition – Prior to the new webmaster’s guidelines, ranking is based on the number of keywords mentioned and because of this practice; Google has changed their system in determining which websites deserve to be on top.
2. Avoid Links Spam – Link building is a search optimization tool that can also be misused. The importance of backlinks is certainly undeniable but obtaining a lot of backlinks from websites that are blacklisted can cause penalties.
3. Malware and Virus – Google is definitely always on a look out for websites that are infected with virus or malware. So having spam or bot scripts can alert Google and penalize your website.
4. Copied or Duplicate Content – It is a golden rule in SEO that content is the no. 1 priority. You have to consistently strive to create original, fresh and relevant content. Based on Google’s definition of “duplicate”, there are similar texts on different pages within the same website or on a sister site. You can expect a decrease on your website rank if you choose to duplicate your content.
5. Hidden Text and Doorway Page – Hidden text are those that you cannot see on the website (the words or phrases are the same color as the website page’s background) but it contained in the HTML source attempting to deceive the search engines that the web page is completely filled with keywords. Doorways page is similar to hidden texts. It is a kind of scam wherein there is a page especially for the search engines and is insignificant to human but is utilized to obtain high ranking in search engines and to deceive web browsers to visit their sites. If you are going to hire seo services, make sure that they don’t have any history of “black hat” or any over optimization practices as it may harm your website.
6. Concentrate on User Experience – You have to focus on how to delight your readers or visitors, not the search engines. If you please the users, Google will definitely notice. Because web browsers find keyword spamming annoying. Although keyword is important as an seo tool, you have to find the balance in eliciting interest while making an effort to obtain a higher rank in search engines.
You should always looking for a safe seo service or look for a reliable seo agency, Draw Pictures Ltd are SEO Consultants based in Wimbledon offering quality seo, link building and web design service that puts your business ahead!
Request a call back, give them a call, or send an email or simply visit their SEO Brighton office in Wimbledon for free consulting or for using their service, which is on time and in budget.
