Effective Search Engine Marketing Promotes Websites and Makes it More Profitable

Posted on October 1, 2015 by Bob Sanderson

Search Engine Marketing term is used for website marketing; it might include SEO (Search engine Optimisation. It is a kind of Internet marketing maneuver, which aims to promote the website by raising its visibility in SERP (search engine result pages) by contextual ad placement and paid user-based inclusion.

When you do, search engine marketing, consistently and correctly, it promotes your business and website, in a result, you get quick and huge, long term traffic to website. However, you also need to create, an efficient marketing strategy and its implementation. How can you do search engine marketing?

You can do SEM by free and paid methods:

Free Method: a Very Popular Method

Search engine optimisation, which includes on & off page optimisation. It also includes many link building methods and social media marketing methods. This is a very popular method. However, it is a very time-consuming method that provides slow results, in a result, your site gets loads of traffic for free if you have optimised the right search terms as I have mentioned in my previous post on how to choose the right search terms for your website optimisation needs.

If you show patience and struggle persistently, you will definitely have some results that will make you able, to create some marketing budget. When you have some money, you can then also spend on paid ads, such as ppc, this method will become a primary marketing method for you.

Paid Advertisements Method: Automates Marketing Efforts

This method includes contextual ad placement, pay per impression, pay per click as well as other kind of media buys. It automates the whole marketing efforts and makes you free from doing manual tasks like, link building and content creation for promoting your site.

You would also get extremely high targeted traffic to your website. As a result, you will have more sales and of course, more money for re-investment to grow your business.

Search engine marketing provides you many benefits such as:

• It is cost-effective, because you will be charged when your ads get clicked and any user go to your website. Here, you do not pay, even a single penny. You have to pay only on a result or click on an ad.

• By SEM technique and method you can target traffic to a website.

• When you get many visitors to your website you have lots of opportunities to transfer your visitors to paying customers. Thus your sales get increased.

• It is used to create PPC advertising, mostly in industrial advertising and marketing communities.

• It is an easy way for looking products and information.

• It is an excellent way for advertisers to find and get potential customers.

Conclusion

You should not always try to get to the top position of search engine, rather than, you should provide readers important information, good advices and good copy. If you provide them these things they will be loyal to you forever, because they will realize that you’re not only trying to sell your service and product but you really want to share services with them.

Things to consider before hiring an SEO Consultant?

Posted on October 1, 2015 by Bob Sanderson

SEO is a necessity for all websites, especially for business sites. Search engine optimization, or SEO is a technical process of providing hiring traffic for your site and making it on top spot in the search engine ranks.

In this way, your website would be more visible to searchers, and will definitely be more likely to be visited. To have this done effectively, you need to study and learn search engine optimization, but only if you are persevere and has enough time for this. You need to learn the whole thing including what is link building in SEO.

Doing SEO alone, you might take more of your time. The good thing is that there are seo companies that are rendering their time and effort to provide you SEO techniques for your site. But be careful in choosing your provider. SEO service is on high demand today; so many companies are making such promises to make you on top. Before you believe them, you should have to consider these things that will prove that they can really give you high rank.

Choose ethical SEO consultant who knows the ins and outs of SEO

Search engine algorithm is always updating, like the Google Panda and Penguin. Your SEO provider must always be the first to know on these changes so that he can provide you better internet marketing solution whenever changes occur. It would also be better if the SEO consultant you will hire uses white hat SEO or techniques that are all Google-friendly so your site would rank high in searches without doing foul plays which might lead a site to get banned.

Choose SEO provider that are experienced rather than those newbie SEO.

Check the background of your potential SEO provider. Ask him what the sites he already provided his services with. Ask him if those sites have achieved high rank that the owners desire, and let them explain to you how they managed to that.

This way, you can visualize the outcome of your own site. This will make you assure that he can give you good rank, just like what he gave on the other sites he has worked with. He must also be open to you and discuss you what the status of your business website is.

Choose SEO Consultant that is not making “false” promises Ask him how long it would take him to achieve high rank. Avoid those SEO consultants that will offer you an overnight success. That would be impossible! Commonly, it takes few months to achieve high rank. SEO is a long process, but an effective one will surely last longer.

Looking for a good SEO provider might be tough, but you need to have patience in selecting the right provider for your site. Don’t rush things, consider the tips mentioned above in selecting the right one.

I have previously written a very useful article that has been admired by thousands of my loyal readers on how to choose a seo company – Look for it in our blog or simply ask me to email it to you.

Good day and power to you and your business!

What are you missing if you do not have a website?

Posted on October 1, 2015 by Bob Sanderson

Businesses are good source of income ever since the civilization begun. Most businesses in this modern world have their own website. If you are a business owner, you must have your website for your business too.

You need to learn what is online marketing so you can appreciate the advantages of website for your business. You might be missing half of your profits if you do not have your own business website yet!

Read on these benefits of internet marketing that you would be missing out if you do not own a website.

Wider world, bigger number of customers, greater profits

Since most people are connected with internet applications and social networks such as Facebook and Twitter, Google+ etc, your business might be left behind by other businesses that have their own site. These people who used to surf over the net around globe might land on the sites of your business competitors, and would definitely buy their products and services.

Can you visualize how unfortunate you are to miss the chance of having involved in the wider world with more people that will make you increase you profit? Cheaper and better promotion for your goods and services. More eco-friendly as well! Marketing on the internet is cheaper and better compared with paid newspaper and advertising companies in your local areas.

Environment is also benefited when fewer papers are consumed by people. Businesses that have their own site can display their catalogue with prices so that people can choose what they are going to purchase. You are losing a big amount of money from these online shoppers if you do not have your own site to make your business promoted!

Faster and easier transaction that will provide comfort for you and your customers

When people see the products and services on the online brochures and decided to purchase them, they can just send a message to the owner or fill up an order form. Payment and shipping is also included in the services of online market. This will be easier for both business owner and consumer.

This provides better and faster time of transaction, rather than going to mall after working hours. Here, the buyer will just sit and choose what to purchase from the online shop. Isn’t that cool to have this kind of service from your business?

Round-the-clock service with no personnel to be paid for

A 24-hour convenient store is good, but probably more costly when you hire someone to look for your business and sell the products to your customers. Business websites enables shoppers to visit the online store anytime of the day, and can just leave a message or order form for the product they want.

Now you know what are the things you missing out when you don’t own a website. Decide now whether to have a website or not.

Normally I suggest all readers to have a website and ensure you do not miss a thing, I am writing a very useful post on why to hire an SEO Company for your web design – and I will ensure this post is written and uploaded by the end of this week – though I am really busy this week designing and developing a website for a North West Brighton based customer!

Stay tuned – Power to you!

Why you must start and end up with a local seo company?

Posted on September 29, 2015 by Bob Sanderson

Having an online business nowadays are on the hotspot hobbies and source of income for most people today. In today’s modern era, internet and online services link the producers and consumers in a faster and easier way. Almost all businesses today are engaged with web internet marketing because this technique makes their website and business more popular to searcher and consumers.

In running your own business website, search engine optimization is necessary to be applied. This will provide you more chances of getting visited by your target people and potential customers as well. You can do SEO all by yourself, but this will eat up most of your time. In doing SEO, it is better to hire a Local SEO Company to provide you what you need for your site because they already master how to do search engine optimization effectively in your local area. Starting and ending up with a local SEO company will surely give you lots of benefits for your website rankings in the search engines.

The best advantage a local SEO provider can give you is physical presence. International and multi-lingual SEO Company cannot give you this advantage. Let us say you are from the United Kingdom, do not expect an American SEO expert to meet you up. This is an optional, but having simple meet-up in casual or formal coffee talk with your local SEO allows both of you to discuss the strategies you can have for your company, and would deepen your relationship that would help you gain more trust with one another. You and your local SEO Expert also speak the same language so there are no ways for both of you to have miscommunication and misunderstanding conversations.

In addition to that meeting up benefit, this company understands every single detail and situation in your local market than those foreign SEO Companies. They already know what internet marketing techniques they would apply for your website and business.

They already know what your target local people and consumers want, and will give you advice on how to comply with their demands. They exactly know what trends in the local market and will give you best strategies on how to cope with them.

These are the benefits a local company can give you. Normally it is suggested that you should not hire an international SEO provider because they do not know what exactly your local target need. You might just have your money wasted on them. They may give you higher rank in the global search rank, but that is useless if you failed to have more local targets and your local target audience.

Pacing your way to a successful internet business

Posted on September 27, 2015 by Bob Sanderson

As the saying goes “Rome was not built in a day”. In the same context, your business however eager you are cannot turn into a beehive of activities overnight. You have to pace yourself in a systematic manner. Give it up-to about a year if you are to see any meaningful change in traffic flow.

For starters, having a professional website made of quality content. The content of your site should be invaluable to your target group and other visitors who may tumble upon it. It should capture their curiosity long enough to make them want to spend more time browsing or look forward to reading more from you regularly. The content should have keywords and phrases that can be readily and easily picked up by search engines.

You can build on traffic flow through various ways amongst them subscribing to alerts, newsletters, regular publications, discussion forums and blogs. From the publications and newsletters you obtain more education on the latest developments in your field which are crucial if you are to remain competitive with the ever changing needs of the customers. They also open the door to a whole new world and may make you want to do some things differently. You also increase visibility by being involved in the blogs and commenting on the topics that are relevant to your business.

Another way of pacing yourself in the internet business is by studying the traffic flow. Get information through tools such as surveys and questionnaires, to gauge the type of visitors to your site, what are their tastes and preferences, their habits and what they would want to find when they visit the site. Analyze the data gathered and use it to your advantage by updating your website with the current first-hand information. This would be a great improvement of your website for not just the visitors but also the search engines.

“Patience is a virtue”- take your time and do not make any hasty decisions if the employed strategy does not work at first. It may take some time but gradually may pick up as more and more people get to hear about the goods and services you are engaged in. If it does not work, go back to the drawing board, evaluate the strategy used and thereafter, plan and redesign your website. You can engage the professionals and spend a little from your pocket. It will be worth millions when the traffic to your site grows exponentially.

Normally you should seek assistance from an online marketing or SEO Company that can help you get the best when it comes to internet marketing goals.

Six sure ways to increase traffic to your website

Posted on September 26, 2015 by Bob Sanderson

The question that all internet marketers ask is how they can increase traffic to their website. As you are already aware, when you have more traffic to your website, that means your revenue is also going to increase. So whether your business is a small one man show or a corporate entity, the concern is always how to get the larger portion of traffic to your website. If your website does not generate enough interest to make more visitors come to your website, then your business is at risk of failing. But you can avoid this if you follow effective internet marketing guidelines.

Below are six ways that you can ensure you don’t fall in the category of failures.

1. Optimize your site – If you already have a running website and you are not generating enough traffic, you must have been wondering what is happening. One of the reasons might be that your site is not adequately optimized. By optimizing your site, you need to strategically place your keywords in your website in a way that the search engine can easily identity your site. Place your keywords on the Meta tags (title, description and keywords), in the main page of your site, in the first paragraphs of your content, in the anchor text of links on your page and even in file names and directories.

2. Increase site content – Ensure your site has enough content on every page. What people don’t realize is that even the inner pages are identified as mini sites by the search engines. When you add more pages in your site that are adequately optimized, then you can be sure the search engines will easily find your site.

3. Increase incoming links – Have your site links in other popular websites. When people browse those sites, they can be redirected to your site, hence you site will be able to receive a lot of traffic. The Google search results are also widely based on these link vots which in seo term is called backlinks, so ensure you have URLs in other directories as well.

4. Publish your content in other websites – Ensure you submit your articles to other websites with a link directing them to your site. This will drive traffic to your site as those visitors will be seeking to have more information about the content.

5. Offline advertising – If you have some money to spend, then you can use offline advertising to make your site known e.g. Print media, electronic media etc.

6. Per Per Click Advertising – Engage with companies that offer per per click advertising whereby you only pay as per the number of clicks to your advertisement e.g. Google Adwords.

If you implement all these tips, you can be sure you will drive traffic to your site.

Professionally Designed Website and Internet Marketing

Posted on September 26, 2015 by Bob Sanderson

A number of things need to be put into consideration if you want to succeed in your online marketing effort. The number one thing among them all has to do with your website. You may never be able to go far in your internet business if the website is not properly designed. Check below to understand how important your website is to your internet success.

If you are an online marketer and you are still using a free website, then you are not ready for serious business. For one, visitors will never take you serious. They will never want to do business on a site hosted for free; they may actually distrust you and the things you have to offer on such a site. A professionally designed paid site is therefore the way to go.

The website needs to be professionally designed to make it yield something tangible in the long run. Practically everyone buying things online prefers to do business on a professionally designed website instead of a site full of color patches. It may be somewhat costly to get a professionally designed website. But it actually pays off in the long run.

Your website is exactly like your offline office. The posh and professional look of your office goes a long way to determine how a prospective client will view your business. Normally, everyone feels easy to do business with a company having a highly attractive office building in comparison with a company having a derelict building. Your clients would want your building to look completely official as this tends to promote reliability in their minds.

The description given above also applies to your online business. The look of your website determines if a client will be willing to do business with you. “First impression lasts longer”. That saying rings true here also. Your website gives the visitor his or her first impression about your business. That first impression can lead to a long lasting business relationship if handled carefully.

No one will do business on a site that cannot be trusted. But the looks of your site can determine if you are the trustworthy type or not. Many web surfers are always in haste when they are searching for information online. On the average, visitors spend only about 30 seconds on any website. If you want them to stay longer on your site and probably patronize what you have to offer on the site, your website needs to be magnetic enough to make them want more.

If you are looking for a seo friendly website design, you should always look for a reliable and full service seo agency that actually designs better websites than just normal web designers and developers.

Important SEO Considerations

Posted on September 26, 2015 by Bob Sanderson

Search engine ranking is never determined by how beautiful site a site is. Lots of things need to be put into consideration if you want to keep your head above waters in the competitive world of internet marketing. This write up will open your eyes to some of the important things you must always keep in mind.

Limit your image usage

Images make your site look very beautiful to behold. But it may not help to push the site up the ladder on search engines. Some webmasters are in the habit of replacing the headlines of their contents with images. This will only add color to the site but it may not help the SEO on the site. It is always better to display the headlines of your site and its content in text rather than in image. Search engines easily pick up the texts but it may not be able to recognize the beautiful images you have placed instead.

More words fewer images

As it had been hinted above, images make the site looks beautiful, but they produce very bad result when it comes to search engine optimization. Images can also be used on the site, but they should not be allowed to take the place of words or texts. The search engines will love it and those coming to your site for good information about what you are presenting will also love the informative stuff.

Use title tags very carefully

Title tags are very important for search engine optimization, but they need to be used very carefully for them to have the needed effect. Separate title tags should be used on different pages on the website. An excessive use of title tags will make the content look unoriginal and somewhat salesy. If you have so many title tags to use in the content, it is better to classify the content into different parts and present each part in different pages. Use the different title tags as they relate to the content of each page. But make sure they are never the same from page to page.

Do not include brand name in title tag

It is always better to put your keywords in front in your header or title. This can affect your search engine rankings. The name of your company can be put elsewhere in the body of the content but never as part of the title. But if you are already well known (like Microsoft), you can shun this warning and place your company’s name ahead.

It is suggest that you speak to an SEO Consultant if you feel there are some parts of your business website which do not look great and are missing the seo aspects or there are too many images on your website which take ages to load and by that time your online audience has travelled to other sites instead. Consulting a SEO Company is normally free if you are just looking a piece of advice and there are number of seo companies out there which also provide affordabe yet reliable seo services.

Is your business using the cheapest form of marketing i.e. Internet Marketing?

Posted on September 26, 2015 by Bob Sanderson

Nowadays, the internet has taken over everything. Many people across the world prefer using the internet in almost every field. Online creates a platform for all businesses in the world. Moreover, the internet has created a market place for both buyers and sellers. However, internet marketing has gained popularity and fame over the years.

This means that online advertising has turned out to be more effective and efficient than any other form of marketing. Internet marketing is also known as online marketing, webvertising, e-marketing and web marketing. All the internet advertising tools fall under this category, and thus internet marketing carries all the necessary methods. These methods comprise of the digital, search marketing, SEO, and other tools.

Internet marketing ties together the technical and creative facets of the internet such as design, development, sales and advertising. Besides, the marketing tools are widely divided into several classes. They include display advertising, which involves the use of web banners or ads placed on the third-party. A business using this tool creates blogs that drive enormous traffic to the respective websites. Additionally, the website is mainly used to make consumers aware of certain product’s existence. Other tools are the search engine marketing (SEM) which seeks to promote individuals and business websites. This may be achieved by increasing the perceptibility in the Search engine result pages. One may be required to pay some fee to the host whereas others offer a free hosting service for all the websites.

Another tool is the social media marketing that involves attaining the required traffic or attention from the clients. One can use social media sites such as the Facebook, Twitter, MySpace, LinkedIn and other possible media and the best one Google+. This is regarded as the cheapest and an excellent way of driving massive traffics to the relevant websites. Email marketing may be referred as one of the best and effective internet marketing.

Here, the sender can directly send messages to groups of people using electronic mails. Through sending messages to the people, one can attract large capacities of clients.

Referral marketing is mainly offered as a method of promoting items or services to all the new and prospect buyers. Here, the marketer can use voice to capture the attention of the consumers. Affiliate marketing is another form of internet marketing that deals with reward people who refer others to the program. Mostly affiliate marketing takes place through the internet. Other forms of internet advertising may comprise of the video and inbound marketing which serves the same purpose.

If you need someone else to do all the tasks described above, then you must hire an SEO Company that is a full service web and internet marketing agency.

Digital Marketing or Dirty Cheap Marketing?

Posted on September 25, 2015 by Bob Sanderson

If you have been associated with the marketing genre for long periods, the cost of running offline marketing campaigns will not be a hidden agenda. But modern age is the age for street smart thinking. With digital marketing on a high it is not surprising to find top notch companies being the first to take on the magic of big time internet marketing even though the platform was thought to be ideal for small time companies that were not able to invest in plush marketing campaigns.

Why most of the marketing has gone digital?

Do not make the mistake of assuming that cost is the number one reason why online marketing is booming. The biggest power has been the sheer number of surfers that have forced business managers to tap this huge potential. So how can someone relatively new into this field take advantage of this immensely powerful marketing sector? If you are someone willing to invest some amount, there are many online marketing companies that will really provide good promotion at a fraction of offline costs. The only thing that needs to be ascertained is the overall modus operandi regarding the marketing that will be followed by the company in question. This is essential as there are several legitimate as well as illegal ways to promote; that are white and grey hat methods as they refer in the online world.

Quick-fix overnight solutions

No marketing company is likely is publicize quick-fix marketing methods such as increasing follower counts in social networks or getting a stunning number of Facebook likes etc. However, these methods do run in the background and run fairly well with a catch. The catch is regarding the policies of the domain in question and there are random checks conducted in this regard so as to ascertain the ones who are tapping a bit more on the promotional powers than necessary. For instance, your marketing campaign may face the wrath of the social network in question if illegitimate ways are detected.

Diversification is the way to have the best marketing with high chances of getting massive attention without any policy issues. This means that simultaneous programs have to be launched in several online platforms so as to garner the maximum possible user attention. Again this is not manual work or something that can be done all alone if things are being planned on a grand scale. Professional online marketing companies will be the best bet.