Things to consider before hiring an SEO Consultant?

Posted on October 1, 2015 by Bob Sanderson

SEO is a necessity for all websites, especially for business sites. Search engine optimization, or SEO is a technical process of providing hiring traffic for your site and making it on top spot in the search engine ranks.

In this way, your website would be more visible to searchers, and will definitely be more likely to be visited. To have this done effectively, you need to study and learn search engine optimization, but only if you are persevere and has enough time for this. You need to learn the whole thing including what is link building in SEO.

Doing SEO alone, you might take more of your time. The good thing is that there are seo companies that are rendering their time and effort to provide you SEO techniques for your site. But be careful in choosing your provider. SEO service is on high demand today; so many companies are making such promises to make you on top. Before you believe them, you should have to consider these things that will prove that they can really give you high rank.

Choose ethical SEO consultant who knows the ins and outs of SEO

Search engine algorithm is always updating, like the Google Panda and Penguin. Your SEO provider must always be the first to know on these changes so that he can provide you better internet marketing solution whenever changes occur. It would also be better if the SEO consultant you will hire uses white hat SEO or techniques that are all Google-friendly so your site would rank high in searches without doing foul plays which might lead a site to get banned.

Choose SEO provider that are experienced rather than those newbie SEO.

Check the background of your potential SEO provider. Ask him what the sites he already provided his services with. Ask him if those sites have achieved high rank that the owners desire, and let them explain to you how they managed to that.

This way, you can visualize the outcome of your own site. This will make you assure that he can give you good rank, just like what he gave on the other sites he has worked with. He must also be open to you and discuss you what the status of your business website is.

Choose SEO Consultant that is not making “false” promises Ask him how long it would take him to achieve high rank. Avoid those SEO consultants that will offer you an overnight success. That would be impossible! Commonly, it takes few months to achieve high rank. SEO is a long process, but an effective one will surely last longer.

Looking for a good SEO provider might be tough, but you need to have patience in selecting the right provider for your site. Don’t rush things, consider the tips mentioned above in selecting the right one.

I have previously written a very useful article that has been admired by thousands of my loyal readers on how to choose a seo company – Look for it in our blog or simply ask me to email it to you.

Good day and power to you and your business!

Tips for improving your website search engine positions on Google

Posted on September 26, 2015 by Bob Sanderson

Search engine positioning can be simply put as thriving for better results on your website. Web owners always look forward to their sites standing out from the rest especially in this day and age where cut throat competition exists.

There are thousands of similar websites co-existing and for one to be a cut above the rest, you have to employ tools that will improve on your site and attract as many visitors as is possible. First and foremost, your website has to be user friendly. No one wants to struggle to find out what you are trying to sell them, try to read through a lot of mumble jumble or squint in a bid to scramble through it all.

The site has to be catchy and be able to be picked up easily by search engines. Not only that but you should be at the top of the search engine results. If your page appears at the bottom of the list then the work is cut out for you. Go through it all and remove any extra spaces in the html code, have long strings of java script in external files. Your presentation should be simple and easy to understand.

If you have tables in it they should not be too complex or detailed that it takes readers time trying to figure it out. Alternatively, leave it to the professionals to do this for you. That’s why they are there anyway. This is why I personally suggest their readers get a professionally designed seo friendly website, they were and are the future when it comes to business success online.

Site search engine positioning can also be achieved through use of backlinks, opt-in-lists and use of sitemaps. Your pages should be properly referenced and ensure that they are actually included in the search engines. You can also engage other writers and have them either write for you or you write for them good quality materials that are valuable to your visitors.

Also spend time on blogs and comment regularly to attract traffic. Request to have your site linked to other web owners to increase visibility and note to include reference sources at the bottom of the articles as a way of directing the readers in search of more information to your site. You should also endeavor to update information as times are ever changing so are the tastes and preferences of consumers.

To be on top of all others, you have to be abreast with what is new and have this captured in your website.

Other than just that, you need to choose the right keywords for search rankings as well as publish useful content that engages audience, speak loud on social sites as well as an seo strategy in place, link building when it comes to offsite seo, and it is always a great idea to hire a search engine optimisation company that actually offers budget yet powerful seo service.

Some Misconceptions about Search Engine Optimisation

Posted on September 26, 2015 by Bob Sanderson

Do you want to get involved in search engine optimization? There are lots of things you need to put into consideration. Lots of misconceptions are going round about how search engine optimization works. This simple write up is put together to warn you against those misconceptions so that you do not put unnecessary pressure on your search engine optimizers.

Rome was never built in a day

Some online marketers want their optimized sites to be on top of search engines the same day the optimizer works on it. You need to know that this is completely impracticable. Your site will never be on top the same way it is SEOed. It may actually take several months before it makes top list. Google for example has put some delays in place that ensure new sites do not get to the top of search engines. Aside the SEO work you have done on your site, you are expected to also gain some credibility before you are given the top position.

Content alone will not do

If you think all that is needed to get on top is just quality content, you may be out for a rude shock. Getting on top is not just about content. It is also about credibility. Before you are ‘promoted’ by the search engines, other reliable and credible sites need to ‘certify’ you. How is this done? Links to those other sites need to appear on your website for Google and several other search engines to consider you for a place at the top.

Putting things together the right way

For your site’s content to win you a place on top of search engines, the content needs to be put together in a specific way. Keywords, key phrases, meta-tags and other things need to be strategically placed in the content so that it will make meaning to search engines. The keyword should appear in the title and the first paragraph. It should also appear in the last paragraph and sprinkled in other parts of the content. No paying through the nose

Many webmasters are of the opinion that search engine optimizers charge them too high for the SEO work on their sites. But in comparison with other methods of traffic generation SEO happens to be the least expensive. The amount you have to pay is far below what you will pay for pay per click or pay per impression campaign.

Reciprocal Link Building

Posted on September 26, 2015 by Bob Sanderson

Reciprocal linking can be said to be networking within the World Wide Web. The web owners link their sites to other web owners’ sites thus creating a mesh. How can reciprocal linking be ranked in terms of success? Unfortunately, the answer is not highly. This form of linking has created lots of hues and cries from users who feel they are not adding a lot of value.

Not only are we receiving unsolicited mails (spams) but lots of pop-ups posted as links on the websites which does not ease the problem. The worst are links that can hardly be closed or moved. They appear in the middle of the text yet they direct you to a site that has no relation to what you are reading or searching for whatsoever. They are time wasters and actually reduce the effectiveness of the site you are interested in.

If you are like me, you close the site and move on to another hoping that you will find a site addressing what you are looking for and is also clear of the unnecessary links or pop-ups. And that is how not to lose a visitor or potential client especially if your main purpose was to increase traffic to your website!

All is not lost though, because on the flip side the reciprocal link building gives visitors an opportunity to navigate through other sites that they would normally not have known about or taken time to peruse. If properly used, this kind of linkage can be a source of traffic to the various sites.

They only have to be done in a more efficient and effective manner that does not arm twist visitors to use them but have them as an offer to a treat which can in turn entice visitors to your site. You should have links of highly rated or requested articles, which give the visitors answers to their questions, information on how to do things and general information that sit well with your target group, on your site or other web owner’s sites.

You can also engage in discussion forums that relate to your niche and comment on alerts leaving your links in search sites and not forgetting to make use of the resource links. This is helpful as a source of reciprocal linking but with a purpose and actually the users will appreciate this as opposed to being bombarded with spams.

I personally do not suggest link exchange, never did since my 11 years career. And I always suggest going for organic fresh useful links, they may come from trusted and respected web directories, articles and press release sites, social bookmarking and social sites that include, Twitter, Facebook and Google+, I personally also use, web 2.0 and 3.0 links, links from forum discussions by opening a thread and asking your question or simply replying to a question and leaving good hints and foot prints and then leaving a link in signatures, commenting on trusted and high traffic blogs, classifieds, and so on and so on

I have been running a successful SEO Company for around 11 years in total and have been doing link building for the same time, If you require an honest advice, you may always reach me on +44 790 700 4090 or always email at sales@drawpictures.co.uk – If you require SEO and Link Building service, I do it at affordable prices.

How to improve website traffic, search rankings and win backlinks?

Posted on September 26, 2015 by Bob Sanderson

Building backlinks is one method of creating traffic to a site. This is made possible when visitors to a site are directed to your site vide website URL while they are on a different website. With time a web owner can develop a number of worldwide web connected by hyperlinks. This in turn multiplies the number of visitors several times fold.

To improve website traffic by use of backlinks, one can start by interacting more on the site either through writing your own articles on your website or elsewhere on other respected websites online. Not to be left out are the source of reference as links at the end of the articles or say in Author Bio area. This would direct the readers of the articles back to your websites. Another sure way of increasing the traffic flow to your website is through blogging. Through this channel, one can introduce backlinks effectively ensuring the bloggers are redirected to your website when they need more information or out of curiosity.

Similarly, subscribe to discussion forums and take advantage of the space to promote your website by directing other users to it through use of backlinks. You would be surprised at the number of people who after accessing your website would recommend it to their friends, their social circles and even family and colleagues.

Incidentally, one overlooked method is writing for other bloggers who require injecting fresh material on their website, also known as guest blogging. Also spend time on relevant blogs noting to include links on the comments you append therein. Your comments should also be relevant and should make the readers want to know more about you hence driving them to your site.

The comments and blogs have to be of integrity thus creating trust and confidence in your followers. Note also subscribe to alerts and where requested take the opportunity to leave comments that would attract potential visitors to your website. When doing this, as much as possible stick to your website niche because these blogs, discussion forums and comments act as virtual public relations for your site thus has to be relevant and intelligent to keep your target group interested.

Consequently, it is human nature that when impressed by something we want to share the word through word of mouth or in this case forwarding the links to our friends, family or colleagues. It is quite an effective tool to use as free advertisement resulting in increased traffic to your site.

If you cannot do this alone or your business needs a mix of internet marketing in order to perform well over the web, attract business and traffic and increase ROI, It is always a great decision to hire a respected SEO Company - and let the experts do the job they do on daily basis!

How to create great backlinks to your website?

Posted on September 26, 2015 by Bob Sanderson

The process of generating traffic for a website starts and ends with content and link building. If these are not done as they are supposed to be done, your site will be lagging behind in search engines. The number of those finding their ways to your site will dwindle and sales will be affected negatively.

How it works

Back linking is one sure way to generate traffic for your site. It involves placing a link to your website on another person’s website. The site on which you are placing your link should be a very popular site that generates lots of traffic itself. The huge number of visitors paying visit to the site will see the great content you have placed there and then click their ways to your site if they find the information wonderful and they want to have more.

Where to place links

Backlink can be built using different methods. You can put up a highly qualitative article and include hypertext links within the body of the content you have created. Post such content on article, social, press releases, directories and other resources online to be viewed by those who visit such a site for related information.

Discussion forums

Further more, you can register as a member of a forum. The forum you register on should be related to what you have on your website. Read through any of the postings on the forum and provide helpful hints. While doing this, include a backlink to your website. If any of the readers find your content very interesting, he or she will want to click on the link you provide.

Backlink can also be placed in your signature instead of the main content you have posted on the forum. But some of the forums out there have regulations as regards inclusion of signature. You are expected to have been a member for a given period of time before you can be given the benefit of including signature.

Blogging your way to traffic

Backlink can also be placed on blogs. You can decide to set up a blog and put SEO Optimised Content on the blog. The backlink placed in the content can be redirected to your site. You can also post comments on other popular blogs for the same purpose. Search for blogs that discuss things related to what you have on your site and post comments on such blogs. Make sure you include backlinks to your site within the comment.

If this is something you think time taking, then it is suggested that you hire a good SEO Company and let them build effective backlinks to your website which will increase the traffic to your website, as well as top search engine rankings – you and your business deserves!

How to choose the right external links for your website?

Posted on September 26, 2015 by Bob Sanderson

Reciprocal linking is a good way to get links on your website. Search engines use the number of links from external sources to judge what your place should be on search engines. With increase in the number of external links on your site, the site will have better chances of making it to the top on search engines.

But you need to understand that it is not just about the link. Rather, it is about the quality of the link. The link you are getting from external sources should be of good quality if it is to positively affect your rating on search engines.

What constitutes quality reciprocal linking?

For an external link to be of good quality, it should come from a reputable site. The site providing the link should already have very high rating on search engine itself. Links from small time and new online business may therefore not have much effect on your search engine rankings.

How do you determine how qualitative the links are?

After you must have acquired some external links on your website, you can judge by yourself how well you will do on search engines even before you are ranked there. You can use the Google toolbar to judge how your site will fair. These tool ranks sites between 0 and 10. If your site is able to rank from 6 to 10 then you stand a good chance of rising up the SEO ladder. But a rank rating from 5 to 0 is not good at all. This gives a great insight into the quality of the reciprocal linking you have done on the site.

As it had been hinted above, it will be better to research the link popularity on the site from where you are getting your external links. If the links are not qualitative, it will have its own negative effect on your site. If your site has all the right kind of content and the right kind of setting for top position on search engines, a low quality external link can rob your site of top position on search engines.

Importance of quality external links

Before you add any external link from any website, make sure the content on that other website is of high quality. It does not sound like a good idea to send your visitors to a site with low quality content. This will tell on the credibility of your site and whatever you have to offer there.

If you do not know how to build backlinks yourself, it is suggested that you hire a SEO Company and let them build high quality backlinks for your website and let it rank higher on search engines result pages.

What exactly is link building and how it helps?

Posted on September 26, 2015 by Bob Sanderson

Link building is a practice commonly done to allow other sites to implement hyperlinks back to a particular website. When a person enters a keyword into the search engine, a search engine needs to determine on how to return the best results. According these facts, the search engine figures and evaluates all the pages necessary pages related to the query. One gargantuan function is the ability of the search engine to determine the best links profiles of every page. In most cases, there are two pages that are always related during the search.

Therefore, one should build a website that a high inbound link profile and thus will always rank higher than any other. There are truly many strategies that are employed to execute the task much easier. They include asking for a link, providing content or tools, widget progress, social media campaigns, PR, winning links and many more strategies. If these strategies are implemented in an effective and efficient manner, the business website link will always rank higher.

Moreover, if such links are employed successively, one can enjoy all the top benefits of link building. These benefits include the fact that link building increases the search engine rankings. This is enhanced through when a gradual campaign is taken for a specific site. This in return increases the website search engine ranking results which significantly increases the traffic to that given site.

Another benefit is the fact that all the links build credibility with the search engines easily. This means that when a website contains links from reputable sources, the search engine will automatically rank that particular website at a higher place. Therefore, through these the credibility of the website increases.

When a person website has high links, it means that the traffic is being referred to that particular website. This helps to increase the amount of traffic in all the sites that have a high link. Additionally, the process enables the person website to be a head of the competition. This enables refers people into that particular website than any other.

Therefore, the person can be sure of having one of the best traffics over his or her competitor. In many areas, there is usually a tie in the ranks among several websites.

In order for a person to break the tie, he or she needs some effective link building. This way one can be sure of beating the competitors. Usually link building increases the page rank of that given website. This drives immense masses of traffic in to the website.

There are lot of SEO Companies on the internet today, however a Local SEO Company can always help, when it comes to understanding your business, getting to know your target audience, products and services and implementing the right Link building strategy.

Why do only Slow and steady link building?

Posted on September 25, 2015 by Bob Sanderson

In any areas in life, rushing things out might lead to low quality outcome or even disastrous ones. Just like in constructing a building in a rush might be the cause of stumbling and collapsing of the structure too soon if not planned slowly and steadily. In business as well, when you do not plan things well and do them all in a rush might cause your business to fail. Most business owners today use internet marketing to boost popularity of their business, regardless what type it may be. Of course, in doing SEO for your business, you must avoid rushing too. But first, let us recall what SEO is and avoid rushing too.

Search engine optimization, or SEO, is probably the skeleton of any website. Link building must be the most important part of the SEO campaign for your site. This campaign would provide your site more traffic to get higher rank in search engines such as Google and Yahoo.

There may be so many search engine optimization tips that are being posted over the web nowadays, but the best and safest SEO campaign would be doing that in slow and steady, but in sure manner.

Paid search marketing may also be helpful and faster to create than with SEO, but this may be more costly and less effective. Most people do not trust paid search marketing because the contents here are often irrelevant to what they are trying to search. This strategy only wants more visitors for their site just for their own good, without considering their contents if they are useful to their visitors. This must be the benefits of relevant and quality link building – takes longer time to create, but provide longer time of benefits to both site owner and user.

Link building really takes longer time, but its effect to your site is really significant. One way of doing link building is by participating on some forums that have topics that are relevant to the topics of your site. Exchanging thoughts with other members can help your site get promotion. Of course, this will be done in slowly manner because it is unprofessional to promote immediately your site. Other members might think that you are spamming them! You need to establish good relationship with them, and when they start to trust you, they may be visiting your site often.

You can also maximize the use of social media like Facebook and Twitter to host your blogs. Again, this needs to be done in slow and steady, yet professional way.

It is very important to build links carefully. Don’t rush things. If you think you cannot do it or it takes loads of time to get quality backlinks, you can always hire a SEO Company do the job and let the professionals handle your internet marketing campaign instead.

How content marketing helps your link building campaign?

Posted on September 24, 2015 by Bob Sanderson

We are now living in the world of new technology where papers are not that well-used because of the presence of the internet. We need to face the good fact that internet is now the main source of all the information we need such as news updates, messages from a friend from far places, brochures of products and services we need, payment transactions and many more. Internet is a great source of everything we need and want to know about.

In this growing world of technology, websites are rapidly increasing in numbers. The competition is also increasing in intensity because of too many websites exist online and each share useful information to their specific business or personal category.

Website is a good source of income and is so helpful for any business because of its cheaper investment than just doing the business in a typical market place. Online marketing provides better and faster promotion and transactions for any business rather than paying for the newspaper ads in promoting your products and services.

But because of the high competition in the internet market, you need to do some good strategies in order to market or sell on your site and even to gain visibility. Your site needs to be seen by people who will be your visitors or potential buyers. Search engine optimisation is a famous and effective way of promoting your site. This will help you increase your site’s ranking in the search engine pages. Link building is a good SEO strategy. But in doing link building, you better keep in mind that you must do that in the right and better way.

Content marketing is a very effective and desirable way of proper and effective link building campaign. Content marketing, which is also known as link bait, is the strategy of creating a quality content for your website to attract other websites and internet marketing blogs to link into your site, thus creating more traffic for your site. The focus of this strategy is on the quality of the contents that must be appealing, accurate, attractive, informative and helpful for your online readers, rather than just making so many SEO blog contents that are low in quality. When you do the content marketing for your link building campaign, your site would become friendly with the Google Panda and Penguin.

Aside from that, you also have the chance of having more “loyal” visitors that will keep on visiting and staying in your website because of your quality contents that are helpful to them.

It is suggested that you should hire a SEO Company that provides both useful and well researched content writing and link building service, and that properly markets your content over the web, be it on Facebook, Twitter and even Google plus and tens of thousands of other sites online.