Tag Archives: marketing

Home » marketing

Social Media Buzz – Future of smart seo, internet marketing and Google Rankings!

Posted on by

Enough with the backlinks abuse, swapping, reciprocal, blog commenting, poorly written articles and press releases, forums and blog media links, documents sharing, fake Google reviews and so on.

If you are next time searching something and you do not see a website that was ranking a few hours ago on #1 and cannot be seen on the first page, then it is definitely not a Google update

Google has introduced backlinks in order to count a page authority a long time ago, the more quality websites link to you are the number of votes your website gets, which help your website raise its rank, website traffic and possibly more sales, ROI and profits increase

However years after years we have seen websites ranking which were doing the good work and publishing useful content in order to earn backlinks:

What is a good link?

A good link has several aspects, a high page rank website with quality content, domain with age history, good link building profile, good traffic as well as dmoz presence – However a .edu and .gov link carry more value or a link from a high traffic blog or a review which was written by another blogger because they have just liked your website and/or blog

How do you earn backlinks?

If you are looking forward to earn good backlinks and win Google and other search engine’s trust in your backlinks profile, then you need to work on your website graphics, its development and especially on your website content and what it has to offer, ever wondered why Wikipedia ranks for every search term (well most search terms), because they answer the questions you ask from search engines, authentic information within you research via a single click – If you want to earn quality backlinks then you have to provide your website visitors with quality and reliable information and if you do so, you may attract loads of quality backlinks via blogging, social media etcetera – It is worth more to spend your money by hiring a professional and intelligent seo copywriter than asking someone else to build backlinks – A good blogger that has a high traffic blog can do the good job too or someone with passion for writing – A short note on how you can win backlinks is to engage your customers and provide them with all the information they are after

Do backlinks still count?

Yes, they do and will for a long time

How I can build backlinks on my own?

If you wish to build backlinks on your own, the best thing to do is to have to have a blog on your website and write useful information about your products or services, provide customers with more information with why your product or service differ or write how to articles, think like a customer and think about what searchers are finding (doing keyword research prior to writing your blog post can be very useful), go for long tail search terms for a start and write your blog in order to help your visitors not to rank – There are several other ways to build quality backlinks as we discussed earlier, however a good social media strategy can always help you win much more backlinks and it is so easy that anyone can do it with basic knowledge

Do backlinks have impact on search engine rankings?

Yes, they do! If you get quality backlinks(s), it is counted as a vote and it has a direct impact on your search engine rankings, however you cannot rank on a competitive keyword with just a single link (in some cases you can), when Google or other search engines print search against your search term, their automated system crawls the entire data in their range and then short-list websites with good votes, content and number of backlinks (you are exactly in competition with those which are ranking higher than yours, so you have to exactly know how many votes or backlinks they have for that “search term” and then you have to increase the number of votes/backlinks in order to raise your rank higher than your competitors

How I can find if my backlinks are of quality?

Very good question – You can always analyze your backlinks, SEOMoz, Aherf and there are several other link analysis tools including Google webmaster tools where you can check a website, blog, directory or the site you want to get the link from prior to linking – You can also analyse your website backlinks and get any suspicious backlinks removed using (Google disavow backlinks removal tool) – This helps you remove any bad websites that are linking to your website and are giving your backlinks profile a suspicious profile

After Google’s January 2016 and February update – I can clearly see what the future holds for seo.

I have short-listed 20 top ranked websites for a specific search term – and then have written down the values for good backlinks, quality content, web page graphics, development and all other seo and backlinks and voting aspects and what I have found was just “amazing” and I want to pass this on to you guys so you know what you need to do in order to do it earlier than your competitors

I have seen websites rankings being increased and decreased in real time and that too on daily basis, then I have short listed those websites which moved from page 2 to page one and then from page one to top of the page, which was just amazing to see, I was so curious to know about the votes and backlinks that I have gone a mile ahead to find out what was going on – and what I have found was simple yet attractive, want to know what was helping websites ranking on Google, Yahoo, Bing, Miva and even Baidu and Yandex search engines?

Social Signals, votes and reviews:

Social signals, votes and reviews are the future, which give your brand a boost.

Do not just go for my words?

I am not just saying it or just assuming like everyone else, I did below to find how it affects one of our customer’s website which is brand new, been built some months ago, we customized a wordpress blog and started with 4 blog posts a month, I have told my writer to completely forget about search engines and come up with amazing posts which are written for people, humans which are finding the products which our customer is selling – We have published 4 blog posts in that first month i.e. January 2016 – These articles included below

1. Unique description of the product, why buy, features, how their products differ

2. The price and the warrantees and guarantees

3. After sale service

4. Reviews (from the existing customers which were using their products)

A month after this brandnew website have been ranking on page first, we have seen this website appearing on page 9 on google.co.uk and then the next post has made it appear on page 6, we have attract over 1000 +1s, over 4000 likes and over 500 retweets and over 93 Pins

That was it, we only had 30 backlinks and it was really hard to rank for that search term in matter of just few weeks, tell you honestly, we have targeted long tail keywords and ranked this “competitive keyword” or in other words I am saying, we have used few variants for that keyword to rank the main keyword :)

In my personal opinion, social signals have started to help rank website in a different way and that too in a real time, now you can see websites rank in a day, if social buzz is there for a specific product or service or if there are loads of +1s, hundreds and thousands of retweets or thousands of likes and pins

So what you should do?

Do you have a social media strategy in place at all?

If not, build your social media platforms, such as Twitter, Facebook and Google+ and so on. Having these branding pages is just not enough; you have to ensure you have a beautiful page where people would like to link too, follow, like, retweets and then you have to work on your social media marketing strategy in order to publish useful information, news, rumors even, product features, comparisons, how to tutorials, audios, videos, images, in order to attract world’s attention towards you

I cannot do it because I am so busy?

Well, if you cannot do it, then there are thousands of social media marketing experts which can do a good job, most social media agencies charge you on hourly basis and the wage for a social media marketing expert start from £10 onward – depending on their experience, expertise, and knowledge of social media and how to build buzz online

What is the impact of social media on my business?

Social media platform gives you the same opportunity as the display adverts, banner ads, plus more than what you can get from banner or text ads as your words, buzz or your comments and posts can be seen by millions and that too for free – So you are actually targeting zillions people around the world for free

Why I think .edu and .gov links carry less value than a loud good social buzz?

We built .edu link for the same brand I was talking about above and have seen its performance and the impact on search engine rankings, traffic, number of sales made out of it and the ROI, honestly speaking it has increased the rank of that “keyword from #49 to #41 which is great for a new .edu do follow website (link from .edu blog), then I linked our website from a “do follow .gov website” and there was nearly the same kind of impact, but the post which has been submitted to Google+ and twitter and Facebook has had much loud buzz and it has moved the rank from #49 to #7

In my own opinion, Google has started to measure the buzz and author’s buzz which is impacting your search engine rankings and that too really quick, say your post has picked a buzz an hour before, an hour later your website was seen ranking on a completely great positions

In order to prove this, we picked 20 websites and measured their success was being backed by social media presence and the buzz there

If your website is still not ranking on Google’s first page, then you need to build a good social media strategy being backed by good content and good valued backlinks, that is your way to smart seo and digital marketing

If your website has been hurt by any Google update, bad seo practices and suspicious backlinks profile, stay in touch with us and we will be happy to provide you free search engine optimisation and social media marketing strategy consultancy in order to help you find your way to website rankings on Google

Learn how to rank No. 1 on Google for free

Phone:          

Fax:              

Email:            seo@drawpictures.co.uk

Twitter:          

If you wish to stay in contact and require a service, support or just advice or opinion, simply get in touch with us!

Home » marketing

How you can use internet marketing to help grow your business

Posted on by

The internet has become the driving force of marketing for many companies, and although traditional marketing methods will never and should never be replaced, they have somewhat taken a backseat to the phenomenon of digital marketing.

The following are just some of the main ways in which you can utilise the powerful tool that is internet marketing to help grow your business:

The Website

The heart and soul of your company’s online presence should be the website. It is the place where everything will centre back to and it will be the hub of information regarding your brand, products and services.

You don’t have to accept sales transactions online; the need for this will depend on your industry and the services or products you sell. Ensure you have prominent contact details somewhere on the homepage of your site, as people like to know they can contact a real person at some point when dealing with companies online.

Email marketing

Gaining prospective customer emails and current/past customer emails is a great way to keep the sales relationship fresh. There are many ways to gather this, be it from them contacting you with a query, them signing up to an email database to receive a newsletter or offers, gathering business cards at networking events, any way in which they surrender their contact information.

You can send emails regarding current offers, news and updates, etc.

Press releases and Content Marketing

Online press releases work in the same way as print press release would, its emailed to news publications and contains interesting information about your brand that could be considered newsworthy.

However with online press releases you have the freedom to include multimedia attachments in addition to the traditional images. This could include video, audio, and more, and you then send this to online publications.

Content marketing involves writing about your industry rather than your company itself. Popular topics include ‘how to’ articles and informative articles relevant to your products or services.

It is advisable to enlist the services of an internet marketing company regarding the writing of this articles as they will know what is required to create an article made for the internet, and will be able to improve your search engine rankings through SEO in the process.

Market Research

You can also use internet marketing as a means of researching your target markets. Conducting online surveys, making use of your email marketing database to ask for feedback, encourage comments on your website and blog, etc.

Doing market research on the internet can be cost effective and reach a wider audience than traditional market research.

There are many other ways in which internet marketing can help you to grow your business, and for it to be effective it is advisable to enlist professional internet marketing services from companies who have experience and proven track records.

Home » marketing

Internet Marketing Trends 2016 is set to be the year of the tablet

Posted on by

2015 was deemed ‘the year of the mobile’ as the huge growth in the popularity and use of smartphones rocketed and left no question as the value and importance of businesses ‘going mobile’.

And now 2016 is well and truly upon us it would seem tablets are the new smart way to browse on the go, leaving internet marketers speculating that 2016 is set to be the year of the tablet.

Over the past year sales of PCs and laptops have increasingly declined whilst tablet sales have been on the up. It is estimated that tablet sales will continue to shoot to a staggering 375 million by 2016, replacing PCs and laptops in the majority of homes across the UK.

As it stands at the moment tablets cannot do everything a computer can, but are not lagging far behind in that respect as development and release of new and increasingly durable tablets has been happening throughout 2015 and continues into 2016.

Once considered to just be a novelty gadget in the same way smartphones were, tablets are increasingly becoming an everyday computing device and necessity to some, with their convenience and desirability far outweighing their home computing technology predecessors.

Internet marketing companies are already gearing up for the coming year, as they prepare to make online marketing a whole lot more tablet friendly.

Web based apps are the new most cost effective strategy aimed at tablet and smartphone users, while traditional methods such as search engine optimisation still play a vital role in marketing plans.

And with many more people accessing the internet more frequently thanks to the convenience of mobile devices, blog and online news website traffic is on the increase, making content marketing an essential technique to add to the list for internet marketing services.

Businesses are also encouraged to ensure their own website is fully prepared for users to browse using tablets and smartphones, as many companies have still not considered making the shift to more flexible mobile-compatible web design.

Those who do not make the change soon are likely to get left behind as this year will see the biggest growth yet in tablet users and owners, and keeping up with the wants and needs of the target markets is a vital part of being successful in the fast paced digital dependant society we live in today.

Home » marketing

SEO Is On The Rise Again As Stats Reveal It’s Responsible for 40% Revenue Increase For Companies

Posted on by

Statistics released by Marking Sherpa have revealed that the search engine optimisation and its counterparts are responsible for increasing revenue for companies by a staggering 40%, while pay per click (PPC) advertising is falling fast, with stats indicating 70% of internet search engine users will only click on organic search results, avoiding paid ads altogether.

The results also indicate that content marketing is the way forward for SEO, as distribution led to a 2,000% increase in blog traffic for companies.

It also indicates that companies with blogs have 434% more indexed pages than companies with just a website.

This in conjunction with Google’s latest Penguin update, which favours high quality content as a priority when ranking, are just some of the reasons why content marketing is becoming a vital aspect of SEO services, and by the end of 2016 is thought to be the number one way to increase search engine page rankings.

SEO is not only effective in gaining traffic to a website and increasing revenue, its cost effective. Stats now show that inbound leads including clicks from a search engine results cost a company 61% less than outbound leads such as telesales.

And the leads gained from search engine optimisation have a close rate of 14.6% in comparison with outbound leads which have a mere 1.7% close rate.

According to a study by Search Engine Journal, the amount of online experiences beginning with a search using a search engine is 93%.

The first place a person will go when they want or need to purchase something, find out about something or locate something is the internet, and a search engine.

Search engines facilitate solutions to everyone’s needs and have become a part of everyday life because of this.

So if a company is not found on a search engine’s first few pages it is likely they will be overlooked entirely, no matter how strong their offline marketing campaigns are.

SEO is the future of marketing, and there is a growing need to either keep up with the changing and evolving world of digital or suffer the consequences of a society that is fast moving on and taking no prisoners.

Home » marketing

Get your Brand identified by website seo and smo service

Posted on by

Branding is an important key for the success of your businesses, without a recognisable and strong brand, it is difficult to make your mark in the most competitive consumer market.

Your brand must be powerful enough, to resound with the viewers when they see your logo or hear your name.

It is only possible with the proper help of the professional branding agencies. Therefore, most of the business owners seek the help of the professional branding agencies.

These agencies provide many services for their marketing and branding success. In which SMO (social media optimisation) service is also included that is very important.

Why social media optimisation service important?

SMO have ability to increase traffic to your brand website. It also leads to improve, search engine optimisation (SEO).

SMO service doesn’t boost your social site presence for your branding only, it is capable to leverage others’ social networks. So, it is essential for you to integrate the SMO service in your brand web and marketing plans.

What does SMO service include?

The social media optimisation service includes the following things:

Forums: Social media optimisation helps you to be a dynamic member of the highly used forums that are relevant to your target market and business.

Blog marketing: It is a very effective method to increase traffic to your brand web. It not only builds your identity online but also gives you a name for the brand.

Article Marketing:  well-written article submission to different social media sites is a very good tool, which increase the value of your brand and drive more visitors to your brand web.

Press release: The creative press releases are powerful method to boost your brand online. You may distribute press releases to different news portals.

Create accounts on social media networking: SMO uses the different social networking platforms such as, Facebook, Twitter, YouTube etc. These social platforms bring excellent business leads.

Videos optimisation: This is the part of SEO and a great method to increase your online presence as well as all visitors who do not know anything about your services and brand.

What you should do for SMO

For social media optimisation you should try to get a Twitter feed. This keeps your readers attached to your brand web.

You also become the part of Facebook and set up your brand web with Facebook contacts and try to increase visitor count. You also need to make your brand web a centralised hub and put comments, feeds, and reviews by your fans on it.

Finally, you should keep track of your brand web by analytics tool.

Conclusion

SMO service has become the most important for promoting your brand and products.

So seek the right SMO service provider to make your brand web social and highly visited one.

Draw Pictures Ltd is a Brighton, UK based Internet Marketing Company specialising in digital, internet, search and social media marketing and optimisation services, They are a full service web and social media marketing and seo agency, helping your business succeed.

Unlike other seo agencies they start from A and move forward, build a buzz and give your business charm to carry on!

Home » marketing

Common & uncommon features of affiliate & PPC marketing

Posted on by

Affiliate marketing

Affiliate marketing is becoming popular as an effective term of eCommerce strategy. More and more people are enjoying better financial freedom through this scheme. If you take this term of marketing seriously, then it can become a way of getting regular income online.

As an online business person almost all of you have your own websites where you market your products. You usually promote your products and services that you desire to sell online through information-rich content to your potential clients that are related to your services and products.

The problem starts when you have no products or services to sell, but there is a good opportunity for you, in the form of affiliate program. By joining this affiliate marketing program you may begin your own business online.

The affiliate marketing program allows you to sell the services or products of other people and in a result you get the commission.

PPC marketing

PPC ( pay-per-click) is an advertising method, which is used to attract traffic by using related keywords to the ads, which are shown on the websites. Your advertiser pays only when his or her ads are clicked.

Common & uncommon features of both

Affiliate marketing, sometimes gets confused with a PPC scheme. As a term of online advertisement, the commission you can get from showing the PPC ads to your web is based on the clicks by rate scheme. You make money when your visitor clicks on the ads on PPC that are displayed on your site.

Common things

Website to display

Both PPC marketing and affiliate marketing are common in the sense somehow that you need to have your own website for displaying and promoting your advertisements for both marketing campaigns.

For becoming an affiliate and PPC marketer, intensive research is required for the proper target keywords to attract traffic to your website. You also need to learn the configuration and creation of ads,

Uncommon things

However, there are some difference between them. The firms own the affiliate marketing that contract different affiliates to help create leads on services and products. You may use email marketing strategy, PPC and SEO (search engine optimisation) strategies to increase sales. PPC keyword research needs to attract better targeted marketing results as per search terms relevant to your ads.

PPC marketing concept incorporated to affiliate marketing

As PPC marketing concept has incorporated into an affiliate marketing scheme, which increases the affiliate marketers’ uniqueness and creativity for writing or creating quality PPC ads. Here are some suggestions that you should consider while writing quality ads for your website:

• Your ads must directly focus on your target audience and market. • Your ads should promote the advantageous features of the products. • There should not be spelling and grammar mistakes in your ads. • Your ad text must be easy and straightforward.

Conclusion

You can contact internet marketing companies and webmaster who can provide various affiliate products and design for your web.

Draw Pictures Ltd are a UK based most renowned Internet Marketing Company specialising in affiliate, ppc and seo marketing, giving your business an edge to stay ahead online!

Home » marketing

Promote affiliate marketing with your own website

Posted on by

If you intend to begin an Internet business and you have no products or services to sell, then you consider affiliate marketing. The big advantage of affiliate marketing, you may make extra income even from your own home.

In the affiliate marketing there are three parties involved, first advertiser, second publisher and third buyer. The advertiser is a company or person that owns the product, such as videos, eBook, equipment, membership, coaching, and service to sell online. The publisher, who promotes the products and services of the advertiser. And the buyer, who uses search engines such as Google, Yahoo, Bing etc., to buy products and services online.

Affiliate marketing with own website

You can select affiliate marketing as a method of earning extra money. It allows you to start a business without having your own product. The affiliate advertisers provide you the publicity material that you need to promote their products.

Some advertisers also give you, affiliate website for promoting the products or services, but it is highly recommended you to have your own website to generate traffic. If you have your own website it will make you able to offer your products and services in your own way and words, that will make the pre-selling more effective. For successful affiliate marketing your own website gives you remarkable results.

How does affiliate marketing work on your own website?

When you build your affiliate marketing website and have products or services from your adviser the process of affiliate marketing gets started.

When any buyer, who is finding a product like “weight loss pills, for example,” comes to your website, there will be a place on your website where you would use “click here” officiate code (links) to divert the puncher to the main website of the advertiser.

When this buyer will purchase, then your affiliate code tells the adviser, where this lead is coming from, thus, this sale would be credited towards you and you will have handsome commission to lead the purchaser to an adviser.

Affiliate marketing webs that convert well

The following affiliate marketing websites can convert well:

Product specific: This type of website concentrates on only single product. Its content will be all about that particular product. This kind of web converts well, because it targets the visitors who are willing to purchase this specific product.

Problem specific: Such website solves the problems and helps visitors for making the right choice, the sales increase if purchaser benefits from the reviews and content.

Group specific: This website is for the group of specific people who have common problems and they require solutions to their problems. By this website you can make sales from various products or services instead of one.

Conclusion

The process of affiliate marketing with your own website is very simple. You just bring the purchasers and get money for your work. So making cold calls, or knocking on different kind of peoples’ doors, you just take the services of any web design company for building your affiliate marketing web and attract traffic to your site, invite visitors for “clicking here” and you take them where their desired products or services are available on the advertiser’ main site.

Draw Pictures Ltd is a Brighton based Internet Marketing Company specialising in digital and internet marketing with over 11 years experience in building user and search engine friendly websites, helping your business succeed with affiliate and search engine marketing.

Home » marketing

Why is brand marketing important?

Posted on by

Brand marketing has become an important need for your business. The number of Internet users is increasing rapidly who visit search engines such as, Google, Yahoo, Bing etc., regularly for all kind of needs and for gaining knowledge on different subjects.

Therefore, it is necessary for your business to keep a considerable presence in the website world. Thus the trend of brand marketing comes into the picture and it is very necessary.

How necessary brand marketing is actually for your business?

Brand marketing is such a method by which your company or brand can build  the presence and reputation among potential customers. A brand, which defines your company, generally consists of a logo, symbol, and name.

Building a brand reputation

The name and logo may be a major part of building any brand, but it is the reputation of your company that is actually important for your brand.

It is necessary for you to provide a place for your clients to find out, each and every information, about your brand and ask questions and place comments.

It is your brand website that tells about your company and products. It also provides your customers a platform for communication. For good company reputation you should offer efficient customer service that is very important.

Importance of good customer service

Today, the internet has provided many places for net surfers, to talk about unpleasant experiences with different companies.

For keeping your brand reputation positive, you always need to respond these bad reviews. You may use Google alerts that inform you very quickly when your brand will be mentioned, online.

You can reach out to your clients online and solve your customers’ complaints and win their loyalty.

Building customers’ loyalty

Besides positive reputation of your company, brand marketing should encourage customers’ loyalty. By providing the customers a brand representing like a logo and symbol that reminds the positive emotional reactions, the customers will probably select that company or brand again at the time of buying.

Marketing the brand is a method, for keeping your brand in the peoples’ mind. Your brand logo must be on marketing blogs and websites. A website design is a key part of your brand marketing; it should always reflect the taste of targeted visitors.

Brand marketing managers

Brand marketing is a very competitive field and brand marketing managers do a lot for pulling traffic to your brand name and promoting your business. They use different techniques such as, search engine optimisation.

They also do research that involves, build a strategy, look into your websites and business competitors, find highly searched keywords, post links to other websites, submit blogs, gather the feedback etc.

Draw Pictures Ltd, A Brighton based Brand Reputation Management and Search Engine Optimisation Company helps your brand stand ahead than other businesses competing with you, their digital and brand marketing service has helped tens of thousands of businesses from the UK and Abroad.

Conclusion

When you market your brand online, actually you sell yourself and mention your business simultaneously. So, it is necessary to become a trustworthy person in your customers’ eyes. When they will trust you then buy your brand. Remember it is necessary for sales, a good relationship and respect within your social circles.

Home » marketing

Complete knowledge of search marketing

Posted on by

The search marketing alludes to build a website, which is visible to targeted visitors or traffic to sites that could become good prospects.

Therefore, it is important for your website to be advanced of its competitions in terms of how it feels and looks and what it offers in the world where different people are continuously searching the information online.

It’s a broad term, which covers, search engine marketing, search engine optimisation, pay-per-click, search engine advertisement and direct navigation.

Its basic objective is to obtain the highest search engine results and it targets sites of huge volume traffic and online communities. Search marketing consists of two broad categories paid, search marketing and organic search marketing.

Organic search marketing

With the help of organic search marketing, you can build a business website, which is relevant to what different search engines need to get top rankings, whenever the prospective customers searching for the services or goods you sell. The methods that are used to reach higher score sites are recognised as SEO (Search engine optimisation).

Paid search marketing

It’s also known as pay-per-click. Clients or advertisers place ads, which appear on search engine results pages. This type of search marketing works on different principles that you place.

When anyone clicks the ads, he/she is taken to your services or sales page. This is cost-effective for small and large business.

You need to know some useful tips for search marketing.

Useful tips for successful search marketing

In the competitive website marketing business, getting listed in directories and promoting services and products on portals are thought as the more practical methods of promoting your sites therefore, they are proven useful sources of getting a solid return on investment (ROI).

The following tips raise you up for search results through the big search engines like Google, Yahoo, Bing, and MSN:

• Anyone interested in SE marketing knows that website popularity lies in intensive keywords research & analysis. So, while performing keywords research & analysis you should select the relevant keywords.

• For giving you website content more power, you may create link anchored to them.

• You use only quality content for your website. That will affect your website popularity positively.

• Submit your sites to different directories; you will see huge targeted traffic visiting to your website.

• You may select any  search marketing agency for better results.

Search marketing agency

Since, search marketing agency knows well, how to rank well your website, on any search engine. It builds strategies for optimising your business site for the search engine.

It not only prepares strategies for high ranking on different search engines, but it also helps to generate valuable traffic to your website. You should always try to select the search marketing agency that has a good reputation.

Conclusion

The traditional marketing, swiftly being replaced by search marketing. That refers to online marketing, digital marketing or Internet marketing. It promotes your website by increasing its visibility in different search engine result pages.

Home » marketing

Internet marketing strategies boost business visibility

Posted on by

When you want to grow your business, the first important thing that you need to consider is, Internet marketing strategies. Whether you are running company or home based business, internet marketing strategies are important for your clientele base. Unfortunately, the majority of business people have no understanding of it.

There are many things to consider such as, well-mannered back end presentation, means you should have respectable and trusted website, which can keep clients engaged and provide them the desired information.

There are many amazing websites but no traffic to them. Therefore, you need to develop internet marketing strategies. Here are some tips, how can you achieve the goal?

Website internet marketing strategy

Your business always benefits from a well performed internet marketing strategy. An effective and efficient online marketing strategy boosts your business visibility; attract more traffic, and sales. However, you need good knowledge and experience.

A good start is, you look for advice and help from professionals. In case, you are newbie to internet marketing, they will facilitate setting you on a right track. You cannot successfully market online without a website.

So, it must represent the true picture of your business. It should be easy to navigate, well-organised, and attractive. The content should be useful and clear to potential clients.

SEO and PPC internet marketing strategy

Search engine optimisation and PPC internet marketing strategies are a typical synergy in an online traffic generation. An effective SEO may be a cheap method to generate massive traffic, but you need time to implement.

On the other hand, PPC is a source of swift traffic.

However, the most distinctive combined internet strategy is to start with a strong pay-per-click ad campaign and slowly level it back when you achieve SEO grip with target phrases and keywords.

Remember, SEO and PPC internet marketing could  only be beneficial and successful when you use correct phrases and keywords.

Direct traffic internet marketing strategy

Direct traffic is considered high quality traffic. The direct traffic means people who visited a site and came back again just because, they remembered its name and they put it in favorites.

Sometime customers revisit the site because search engine displays the name of site that trigger a positive response. When direct traffic increases then your brand becomes more valuable.

Email internet marketing strategy

Email Marketing is an important marketing strategy, because of text messaging and spammers. People still like to read emails, especially the decision makers in businesses.

Conclusion

Internet marketing strategies require a lot of effort and planning. You should keep in mind the profit, revenue, and the audience, while developing these strategies.

On the other hand, You should either hire an Internet marketing expert to join your business team or if it sounds too much work to train and pay higher wages, then it is highly suggested that you hire an Internet Marketing Company