I have lost my website Google rankings in January 2016, what should I do?

Posted on February 13, 2016 by Bob Sanderson

I have received this email from someone based in Australia

I have lost my rankings and I have not done anything? I have very good quality backlinks which I personally built over the last 5 years, the content on my website and blog publishes useful “how to articles” – Even I am listed in Dmoz, Yahoo, Alexa and other reputed web directories, have a good domain name that is 12 years old, page rank is 8 at the moment, but I can see our keywords “discount toys”, “toys” “buy toys online” and several other keywords variations which were ranking on 1^st page on google.com.au have dropped to 280 and higher what should I do?

Answer: Until you submit your website URL, we are really hard to advice what should be done at this very point of time, but as you are aware of Google update in December 2015, then in January 2016 and now in 12^th February 2016, you might like to wait and watch at the moment and see what happens or whether or not your website returns – as you said you have a good backlinks profile, chances are your website might return but we have to look at the consequences to provide you more information that what needs to be done

We are very popular on twitter, does this count at all, we have over 10,00,000 followers, thousands retweets and so on, massive traffic and good trust over social platforms including Google+, Facebook likes and loads of +1s which are all natural and unique, then why I am hurt?

Answer: Well, these social segments do really count but again, you have to provide us with your usernames for Twitter, Facebook and Google+ and find out the real cause to what happened as you stated above

Should I submit website reconsideration request to Google through webmaster tools? I have not received any messages or critical issues, but do you suggest if I should submit this request? I can also see the rankings for our search queries have fallen to 300 or higher and I am so confused

Answer: No. You should not do it, until unless have personally contacted you or if you have received a message saying, we have found issues with your website, then it makes sense to make a contact with Google or submit a request but what we suggest you is to wait and watch

Should I remove any links, which I have not built but are linking to my website, such as, some people which like our web posts and host them on their blogs?

Answer: We definitely do not suggest that, as your content was news and buzz worthy to earn links, plus it is a vote that your content was useful enough to be found and hosted, so I would not suggest that at all, until unless you email us with all those links and so we can find out, if they are not coming from bad neighbourhood

I have never done directory submission, article or press release submission or any other type of stupid submissions then why Google has dropped the rankings of our good website?

Answer: As I said, we can only assume at the moment as we do not have the URL of your website, there are number of link analyzer tools, SEOMoz, Aherf, and so on, find out what links are more useful and what are not, if you find links which you think are suspicious, and work on them

You may also send us an email with all those links, URL(s), the keywords that lost their rankings and any other concerns and we will be happy to provide you free seo consulting and analyse and let you know why you have lost your website rankings on Google in January/February 2016

Learn how to rank on Google first page for free? Contact us for free and we will be happy to talk to you

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Email: seo@drawpictures.co.uk

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How to achieve top search engine rankings quickly and for free

Posted on January 28, 2016 by Natalie Wilson

Yes, there are ways to beat the system and get fast and free high search rankings, through growing low quality links fast and furiously. Through doing this however you would not be practicing ethical SEO, something Google frowns upon, and is not cracking down hard on.

So although it can be done, there are great risks and it isn’t necessarily worth it, as if you get caught by Google the penalties are severe.

If you want to climb the Google ladder and get high search rankings in a slow and steady but ethical way, a way that wins Google’s trust and has ample benefits in the long run, here is how its done:

Quality Link Building

Whereas the unethical SEO way goes down the route of quantity and sacrifices quality, the ethical SEO way does the complete opposite.

Google rewards link building, but people took that the wrong way and for over a decade decided to build thousands of links, regardless of quality, thinking that was what would help them soar to the top SERP (search engine ranking page) and fast.

However what Google actually meant was link building is good when the links are quality, and actually bring something of use to the site.

A link to a badly written article that is purely there for the links is a low quality link.

A link to a well written article on a reputable site that is relevant to the website its linked to is a high quality link. Just having one of these high quality links will get you further with Google than 100 of these low quality links.

Try to aim to build one new quality link a day, and you will be well on your way to the top page of Google in no time!

Content Marketing

Another thing Google praises is content, but again it needs to be of high quality and purposeful. If content is badly written and over optimised, and quite obviously just there for SEO purposes then it will no longer be considered by Google’s search algorithms.

If however the content is useful and interesting, relevant and weighted properly with the right keywords, it will get you far.

Ensure you are posting this content on quality website(s), but beware that the sites are reputable; as if they have a bad reputation with Google they could damage yours.

Social Media Marketing

Social media now also has a good impact on your SEO. Posting regular links to relevant content on social media channels, as well as engaging with your audience will improve your reputation with Google and help you build more links.

So it may take longer than fast and furious link building, but overall slow and steady will always win the race, so get ahead with ethical SEO and watch your website climb the Google ladder.

What your business should do to get ranked on Google?

Posted on January 25, 2016 by Bob Sanderson

Google is the world’s largest search engine, and it isn’t surprising that businesses find it extremely difficult to get ranked anywhere near the top pages as it searches billions of results in seconds every time. But there are tactics that can be implemented by businesses to help their websites get noticed and ranked by the search giant and its bots.

Be Unique

Google favour unique and high quality content and will always reward you highly for it.

This stems from marketers reproducing low quality and far too keyword heavy content in an attempt to increase rankings by abusing the system. Because the main purpose of the internet and search engines for the general public is to source relevant and useful information, it is important that Google are able to provide high quality results.

Build Good Links

There was a trend in the online marketing world not so long ago where marketers took Google’s ‘link building’ tactic to a new and unethical level. They built thousands of low quality links in the hopes that sheer quantity over quality would gain them a fast climb to the top.

This is however backfiring on them now, as Google are cracking down on this behaviour and penalising those found to be doing it. The moral is, if you want to improve your business SEO, build good quality links.

Numbers aren’t an issue anymore, as one high quality link will get you further than 100 or more low quality links. So keep it slow and steady, say one link a day, and you will climb to the topic in an ethical and rewarded fashion.

Analyse Your Competition

The best way to know what works is to analyse the competition, mainly the ones that are where you want to be, to determine what they are doing right and what you could take from that.

You may not be able to compete with the major conglomerates and corporations as they spend millions of points on SEO and online marketing each year, but it can’t help to take note of what you could copy from them, as well as looking in depth at competitors who are the same sort of league as you but are maybe ranking slightly higher or much nearer to the top than you.

Seek Advice and Help From Professionals

There are online marketing companies who know Google like the back of their hand who can offer you help and advice, from just a friendly nudge in the right direction for your in house marketing department, to taking on your business SEO entirely to help you get to the top rankings of Google.

The Impact of Digital Marketing on Your Business

Posted on January 23, 2016 by Bob Sanderson

In the age of digital it is imperative that businesses, no matter how ‘traditional’ they may be, start to consider their online presence if they don’t want to lose valuable customers in the long run. The internet is fast becoming the go to for our every want and need, and if businesses don’t keep up with that they will get left behind as other businesses draw in their customers online.

But the digital marketing shouldn’t only be seen as a must have to prevent losing customers, it is a new and exciting place to explore and expand your business, reaching entire new markets and using new tools to give your business a depth like never before.

With the help of professionals in the form of digital marketing companies your business could soar to new heights. Here are just some of the many ways digital marketing could impact on your business:

Increased Exposure

Digital marketing is one of the best ways to increase exposure for your business. Using various channels such as social media and blogs, search engines, online directories and many more you can get your company name out there to audiences you never would have reached before, both locally and globally.

For example, if you posted a blog post that was seen by 20 people on a social networking site, and each person enjoys this and decides to share it with their 100 connections, who share it with 100 more, your blog post on your company blog has potentially been seen by 200,000 people.

Better ROI

Digital marketing will bring a far better return on investment for business than many traditional methods, due to the cost effectiveness of the digital methods used.

Social media can be run for very little cost and allows you to connect and potentially impact on millions of internet users every day.

Advertising online is far cheaper than in print. Having a large and commanding advert in a newspaper or phone directory would cost a bomb and potential customers would have to pick up the phone to ask you more about your services and products.

Online however you can place ads and links in online directories for next to nothing, some are even free and direct customers to a wealth of information about your company, much faster and easier than having to call to ask.

Takes the Pressure Off

Because digital marketing is a new and quite specialised area, many companies feel they benefit from bringing in digital marketing companies who can either help with creating and implementing a strategy or taking the workload altogether.

This takes the pressure off you and your team so you can focus on other areas of the business while knowledgeable specialists an agency provide digital marketing services that ensure your company is ahead of the game.

It Sticks Around

Everything your company posts onto the internet whether it be via a blog, social network or directory, it will remain searchable and viewable for years. So on one hand, you much be careful that what you are putting on is well thought out and displays your company in a good light.

And on the other hand, it is advantageous for exposure purposes as the more information you post in relation to your brand, the larger your online presence becomes over time.

There are many more ways in which digital marketing could impact on your company, all of which reinforce why a large proportion of UK companies have already taken to the internet with the help of digital marketing companies in the UK. The question is, will you?