Social Media Buzz – Future of smart seo, internet marketing and Google Rankings!

Posted on February 14, 2016 by Bob Sanderson

Enough with the backlinks abuse, swapping, reciprocal, blog commenting, poorly written articles and press releases, forums and blog media links, documents sharing, fake Google reviews and so on.

If you are next time searching something and you do not see a website that was ranking a few hours ago on #1 and cannot be seen on the first page, then it is definitely not a Google update

Google has introduced backlinks in order to count a page authority a long time ago, the more quality websites link to you are the number of votes your website gets, which help your website raise its rank, website traffic and possibly more sales, ROI and profits increase

However years after years we have seen websites ranking which were doing the good work and publishing useful content in order to earn backlinks:

What is a good link?

A good link has several aspects, a high page rank website with quality content, domain with age history, good link building profile, good traffic as well as dmoz presence – However a .edu and .gov link carry more value or a link from a high traffic blog or a review which was written by another blogger because they have just liked your website and/or blog

How do you earn backlinks?

If you are looking forward to earn good backlinks and win Google and other search engine’s trust in your backlinks profile, then you need to work on your website graphics, its development and especially on your website content and what it has to offer, ever wondered why Wikipedia ranks for every search term (well most search terms), because they answer the questions you ask from search engines, authentic information within you research via a single click – If you want to earn quality backlinks then you have to provide your website visitors with quality and reliable information and if you do so, you may attract loads of quality backlinks via blogging, social media etcetera – It is worth more to spend your money by hiring a professional and intelligent seo copywriter than asking someone else to build backlinks – A good blogger that has a high traffic blog can do the good job too or someone with passion for writing – A short note on how you can win backlinks is to engage your customers and provide them with all the information they are after

Do backlinks still count?

Yes, they do and will for a long time

How I can build backlinks on my own?

If you wish to build backlinks on your own, the best thing to do is to have to have a blog on your website and write useful information about your products or services, provide customers with more information with why your product or service differ or write how to articles, think like a customer and think about what searchers are finding (doing keyword research prior to writing your blog post can be very useful), go for long tail search terms for a start and write your blog in order to help your visitors not to rank – There are several other ways to build quality backlinks as we discussed earlier, however a good social media strategy can always help you win much more backlinks and it is so easy that anyone can do it with basic knowledge

Do backlinks have impact on search engine rankings?

Yes, they do! If you get quality backlinks(s), it is counted as a vote and it has a direct impact on your search engine rankings, however you cannot rank on a competitive keyword with just a single link (in some cases you can), when Google or other search engines print search against your search term, their automated system crawls the entire data in their range and then short-list websites with good votes, content and number of backlinks (you are exactly in competition with those which are ranking higher than yours, so you have to exactly know how many votes or backlinks they have for that “search term” and then you have to increase the number of votes/backlinks in order to raise your rank higher than your competitors

How I can find if my backlinks are of quality?

Very good question – You can always analyze your backlinks, SEOMoz, Aherf and there are several other link analysis tools including Google webmaster tools where you can check a website, blog, directory or the site you want to get the link from prior to linking – You can also analyse your website backlinks and get any suspicious backlinks removed using (Google disavow backlinks removal tool) – This helps you remove any bad websites that are linking to your website and are giving your backlinks profile a suspicious profile

After Google’s January 2016 and February update – I can clearly see what the future holds for seo.

I have short-listed 20 top ranked websites for a specific search term – and then have written down the values for good backlinks, quality content, web page graphics, development and all other seo and backlinks and voting aspects and what I have found was just “amazing” and I want to pass this on to you guys so you know what you need to do in order to do it earlier than your competitors

I have seen websites rankings being increased and decreased in real time and that too on daily basis, then I have short listed those websites which moved from page 2 to page one and then from page one to top of the page, which was just amazing to see, I was so curious to know about the votes and backlinks that I have gone a mile ahead to find out what was going on – and what I have found was simple yet attractive, want to know what was helping websites ranking on Google, Yahoo, Bing, Miva and even Baidu and Yandex search engines?

Social Signals, votes and reviews:

Social signals, votes and reviews are the future, which give your brand a boost.

Do not just go for my words?

I am not just saying it or just assuming like everyone else, I did below to find how it affects one of our customer’s website which is brand new, been built some months ago, we customized a wordpress blog and started with 4 blog posts a month, I have told my writer to completely forget about search engines and come up with amazing posts which are written for people, humans which are finding the products which our customer is selling – We have published 4 blog posts in that first month i.e. January 2016 – These articles included below

1. Unique description of the product, why buy, features, how their products differ

2. The price and the warrantees and guarantees

3. After sale service

4. Reviews (from the existing customers which were using their products)

A month after this brandnew website have been ranking on page first, we have seen this website appearing on page 9 on google.co.uk and then the next post has made it appear on page 6, we have attract over 1000 +1s, over 4000 likes and over 500 retweets and over 93 Pins

That was it, we only had 30 backlinks and it was really hard to rank for that search term in matter of just few weeks, tell you honestly, we have targeted long tail keywords and ranked this “competitive keyword” or in other words I am saying, we have used few variants for that keyword to rank the main keyword

In my personal opinion, social signals have started to help rank website in a different way and that too in a real time, now you can see websites rank in a day, if social buzz is there for a specific product or service or if there are loads of +1s, hundreds and thousands of retweets or thousands of likes and pins

So what you should do?

Do you have a social media strategy in place at all?

If not, build your social media platforms, such as Twitter, Facebook and Google+ and so on. Having these branding pages is just not enough; you have to ensure you have a beautiful page where people would like to link too, follow, like, retweets and then you have to work on your social media marketing strategy in order to publish useful information, news, rumors even, product features, comparisons, how to tutorials, audios, videos, images, in order to attract world’s attention towards you

I cannot do it because I am so busy?

Well, if you cannot do it, then there are thousands of social media marketing experts which can do a good job, most social media agencies charge you on hourly basis and the wage for a social media marketing expert start from £10 onward – depending on their experience, expertise, and knowledge of social media and how to build buzz online

What is the impact of social media on my business?

Social media platform gives you the same opportunity as the display adverts, banner ads, plus more than what you can get from banner or text ads as your words, buzz or your comments and posts can be seen by millions and that too for free – So you are actually targeting zillions people around the world for free

Why I think .edu and .gov links carry less value than a loud good social buzz?

We built .edu link for the same brand I was talking about above and have seen its performance and the impact on search engine rankings, traffic, number of sales made out of it and the ROI, honestly speaking it has increased the rank of that “keyword from #49 to #41 which is great for a new .edu do follow website (link from .edu blog), then I linked our website from a “do follow .gov website” and there was nearly the same kind of impact, but the post which has been submitted to Google+ and twitter and Facebook has had much loud buzz and it has moved the rank from #49 to #7

In my own opinion, Google has started to measure the buzz and author’s buzz which is impacting your search engine rankings and that too really quick, say your post has picked a buzz an hour before, an hour later your website was seen ranking on a completely great positions

In order to prove this, we picked 20 websites and measured their success was being backed by social media presence and the buzz there

If your website is still not ranking on Google’s first page, then you need to build a good social media strategy being backed by good content and good valued backlinks, that is your way to smart seo and digital marketing

If your website has been hurt by any Google update, bad seo practices and suspicious backlinks profile, stay in touch with us and we will be happy to provide you free search engine optimisation and social media marketing strategy consultancy in order to help you find your way to website rankings on Google

Learn how to rank No. 1 on Google for free

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If you wish to stay in contact and require a service, support or just advice or opinion, simply get in touch with us!

Get your Brand identified by website seo and smo service

Posted on November 18, 2015 by Bob Sanderson

Branding is an important key for the success of your businesses, without a recognisable and strong brand, it is difficult to make your mark in the most competitive consumer market.

Your brand must be powerful enough, to resound with the viewers when they see your logo or hear your name.

It is only possible with the proper help of the professional branding agencies. Therefore, most of the business owners seek the help of the professional branding agencies.

These agencies provide many services for their marketing and branding success. In which SMO (social media optimisation) service is also included that is very important.

Why social media optimisation service important?

SMO have ability to increase traffic to your brand website. It also leads to improve, search engine optimisation (SEO).

SMO service doesn’t boost your social site presence for your branding only, it is capable to leverage others’ social networks. So, it is essential for you to integrate the SMO service in your brand web and marketing plans.

What does SMO service include?

The social media optimisation service includes the following things:

Forums: Social media optimisation helps you to be a dynamic member of the highly used forums that are relevant to your target market and business.

Blog marketing: It is a very effective method to increase traffic to your brand web. It not only builds your identity online but also gives you a name for the brand.

Article Marketing: well-written article submission to different social media sites is a very good tool, which increase the value of your brand and drive more visitors to your brand web.

Press release: The creative press releases are powerful method to boost your brand online. You may distribute press releases to different news portals.

Create accounts on social media networking: SMO uses the different social networking platforms such as, Facebook, Twitter, YouTube etc. These social platforms bring excellent business leads.

Videos optimisation: This is the part of SEO and a great method to increase your online presence as well as all visitors who do not know anything about your services and brand.

What you should do for SMO

For social media optimisation you should try to get a Twitter feed. This keeps your readers attached to your brand web.

You also become the part of Facebook and set up your brand web with Facebook contacts and try to increase visitor count. You also need to make your brand web a centralised hub and put comments, feeds, and reviews by your fans on it.

Finally, you should keep track of your brand web by analytics tool.

Conclusion

SMO service has become the most important for promoting your brand and products.

So seek the right SMO service provider to make your brand web social and highly visited one.

Draw Pictures Ltd is a London, UK based Internet Marketing Company specialising in digital, internet, search and social media marketing and optimisation services, They are a full service web and social media marketing and seo agency, helping your business succeed.

Unlike other seo agencies they start from A and move forward, build a buzz and give your business charm to carry on!

PPC outshines SEO in testing

Posted on November 11, 2015 by Bob Sanderson

Regardless of digital marketing team size, pay per click and search engine optimisation campaigns working together can result in the best project. When these two terms work together they provide more opportunities to get more insightful and informative data rather than working separately. They have one common thing that is:

Common keyword researches

Key phrase research is the common key between both PPC and SEO terms. Both PPC and SEO teams perform keyphrase research as an initial step of any new marketing campaign that is the foundation of search marketing strategy. These keyword researches let you match the related key phrases, which users search for finding desired content on your website.

PPC keyphrase research may consist of thousands of keyphrases while search engine optimisation research may include two hundred or more keyphrases depending on any project size. PPC keywords are usually used to create the best ad copy and SEO keywords are employed in Meta data, on page content and link building.

Increase traffic without increasing PPC budget

You can analyse pay-per-click search query data for discovering the terms, which are driving lots of paid traffic. Search engine optimisation team can concentrate on these keywords for integrating them in the optimised content. In this way, your traffic will increase definitely, and you do not need to increase your PPC budget. In some areas PPC outshines SEO – really well and it has always worked out for the customers I personally work with.

PPC outshines SEO in testing

You can get the best result with both PPC and SEO; both are important but in one area PPC outshines SEO that is testing. All the tests that are performed, whether they are in terms of preferred keyphrase, design, and achieved results are highly beneficial for both teams.

Why SEO & PPC campaigns should run together?

Most of the people have questions whether SEO & PPC campaigns should run side-by-side. The answer is yes, because Google has said on record that running a pay-per-click ad with an organic listing may be very useful. Google also revealed in a study that how the organic clicks number change whenever PPC ads are there and when they’re paused or turned off.

It was also found that about 89 percent ads were incremental; it means that all the visits to a site of advertiser would not have happened without the advertising campaigns. You can check impact of running PPC & SEO campaigns together on your site by value-per-click calculation for defining the investment level.

Conclusion

Many people do not realise that PPC and SEO are essential to each other but, the reality is SEO is not considered complete without PPC. If, as a marketer you insist on only doing SEO then you are missing a lot (This is my personal opinion though).

Both teams can work together in an agency or house but, one thing is very important while working together is, share insights. If you always share insights you would never miss any opportunity and you can also avoid duplicate work

Website speed optimisation is definitely the right solution

Posted on October 6, 2015 by Bob Sanderson

The website is an important aspect of any online business. A well constructed website not only serves as a company introduction platform but also improves their profit and image. There are many factors which need to consider, before taking start with website construction such as, logo, colour scheme, layout, content and of course the most important, website speed .

Viewers are less patient

Web site applications should be user friendly, easy to navigate, low downloading time, and provide clear and reliable information. When the viewers access any website, usually, they have a little patience and attention; therefore, your website should be efficient and provide the information, which the viewers are looking for. Exactly, here, you need website speed optimisation to speed up a website.

Website speed optimisation: Job of Professionals

Website speed is equally important for the success of your site besides traffic drive, page ranking and search engine rankings. So, it must be efficient and fast. Website speed optimisation is a job that you should leave to the professionals. Because these experienced professionals use result-oriented and efficient techniques and tools to test the performance of your website.

Since, a website is an important point of communication with potential customers.The professionals add a user friendly feature to improve the impression of your website on the market. The professional web designers or search engine optimisation companies reduces the site loading time and makes it, the best choice for online visitors.

Google follows speed optimisation

Google, a famous search engine follows a certain process for ranking your website. Speed optimisation is also included in it. Google is focusing on introducing different interactive like firebug and Firefox to improve the website downloading speed more efficiently.

Website speed optimisation charges

The charges of speed optimisation companies vary across the industry. You can get a price estimate from different sources and compare these prices for getting the best deals.

No alteration while speeding up websites

If you do not want to modify the feel and look of your site while optimising its speed of loading. You no need to be concerned at all, because experts of website speed optimisation companies do not make any modification or alteration in the existing web structure, layout, and content.

Hence, your company brand value remains maintained. You can also check the speed score of your website by users’ experiences and testimonials.

Conclusion

Increasing website speed is a way forward, a dream for motivated online marketers as, a lot of website optimisation company can make your dream a possibility. You only need to search a reputed and reliable one.

The best link building companies in the UK

Posted on June 16, 2015 by Bob Sanderson

The best link building companies in the UK

If you reside in the United Kingdom and own a website, making it popular can be a daunting task when you think about the variety of different other websites that are operating within this area. The UK is one of the largest regions in the world that is active on the internet, and each day, hundreds of different websites are opened and hosted online. Making your way to the top in any niche is a difficult task, and if you wish to accomplish it, you will need to employ a variety of different techniques which can help you in separating yourself from the pack. One of them is link building.

Link building services are provided by various SEO and link building companies. A link building Service Company usually offers various different packages that can be availed by customers with varying budgets. Everyone generally wants to hire the best link building company for their services, but due to the lack of budgets, most people are unable to hire top notch services just at the beginning. For starters, the idea of finding the best link building companies is a pretty farfetched one, because these are elements that you will learn with time and experience. However, here are a few companies within the UK that provide top notch link building services for their customers:

- Draw Pictures Ltd is UK’s one of the most recommended link building company that covers the customers from the rest of the UK, Europe and worldwide and has been implementing link building strategies that has always work, other than just that, their team of link building experts are always few steps ahead than other link building companies and offer on time and in budget link building service, they are based in Wimbledon, London, and cover the whole England, Scotland, Ireland and Wales and even the Europe and International markets!

- Bronco Limited is one of the top search engine optimization firms within the UK, and has been providing a range of different optimization services (including link building) to customers for over several years, making them one of the oldest businesses in the field.

- SEO MicroSitez is a very popular company that provides a range of different search engine optimization services, one of which is link building. The company has received rave reviews for their thorough work and their professional dealership, making it highly popular amongst starters. However, being a popular company means that the rates you will find here aren’t always going to be to your liking, so new starters might have to look elsewhere.

- Link Building London is a region specific link building website, which, as the name suggests, provides link building services within the city of London and adjoining areas. If you have started an online business in this city, hiring their services is a great idea, because most of the packages are well set out for starters and are generally affordable.

Link building how it can help your website

Posted on June 16, 2015 by Bob Sanderson

Link building how it can help your website

Marketing your website on the internet can be done by a variety of different methods. If you have just created a website, you need to make use of a variety of different methods so as to get a better ranking for your page, and in order to accomplish this task, one of the most important steps that you need to take is link building. Building links for your page will help you generate more traffic and increase the popularity and viability of your page, and because the integrity of a website can be judged from the fact that it has a larger number of links leading towards it. The importance of link building cannot be stressed upon enough, because when it comes to search engine optimisation, link building forms the basis of any marketing campaign.

Understanding how links work is critical for a person, and it helps them in generating a much better resource text while embedding links. If you have just created a website, you must start an extensive marketing campaign in order to get more links, and for that to happen, the best way to start off is to get articles written for your website. Generating links with the help of articles is a great idea, and helps people in easily getting more and more links. All you have to do is write articles regarding the purpose of your website, the services that it offers, etc. and how you can be of help to the people. These engaging articles can be a lot of help for people, and when finishing up the article, you can use the resource box in order to give a link to your website.

The anchor text that you choose for your page plays a very important part, because search engines has Google SEO play a lot of attention to anchor text. If there are a number of different sources that leading to your website through various different links and all of them have a similar keyword, you can be sure that your website will get a higher ranking from search engines.

Earning the trust of search engines can only be done if you have a number of different links leading to your page. Gaining global popularity is by no means an easy task, and the popularity of a website can only be determined by the number of links it has. If your website is being linked to from various different sources and websites, as well as forums, you will see a sharp increase in search engine rankings. You can even hire a SEO UK website for the optimization work on your page. A good seo agency will provide you with affordable and cheap SEO services to get the job done.