Draw Pictures Brighton | Pay Per Click Advertising | SEO UK, Blog

Internet, just like the market; needs customers – visitors to increase your revenues. But how do you increase the number of visitors to visit your website? Without having targeted traffic to your website, you will not be able to sell your services and products. There are many ways that you can increase your traffic some of which are listed below;

Google Adwords - Google Adwords are known to be an effective advertising tool that can drive traffic to your website. But it needs financial muscle, which of course you can get returns on investment. By using relevant keywords on advertisement that will appear on websites displaying relative content, you will have traffic driven to your website. Every time a user clicks on the advertisement, you pay for the click which can become relatively expensive to some people.

Web page Optimization - It is a cheaper way of driving traffic to your website by using keywords intelligently placed on Meta tags on your website. You can also have the keywords placed on the first paragraphs of your webpages and the last paragraphs. It is a sure way of increasing traffic to your website. You can also increase traffic to your website by using external links that direct visitors to your website. This can be achieved through directory submission or building one way links to your website.

Low Budget Online Marketing Techniques – This is a tried and tested low cost marketing technique. They include having an opt-in form that visitors can sign in and receive regular newsletters and other promotions or use referrals where your visitors can refer other people to your website. This is done by having the visitors “email a friend”. You can also develop an affiliate program and get your visitors sell your products in exchange for a commission.

Directory submission – Other methods of increasing traffic to your website is through directory submission. There are many directories offering free submissions of articles and contents to their site. One of the popular directories is DMOZ. Though it might take a while before your website get listed on the site, it is worth trying as it is a free and effective way of driving traffic to your site.

These are but just a few of the many ways you can increase traffic to your site and generate revenue. But it needs commitment and patience to be successful, if you have a budget for it, then you can use paid online advertising tools like Google Adwords, AdSense or social media sites like Facebook to advertise your site.

The question that all internet marketers ask is how they can increase traffic to their website. As you are already aware, when you have more traffic to your website, that means your revenue is also going to increase. So whether your business is a small one man show or a corporate entity, the concern is always how to get the larger portion of traffic to your website. If your website does not generate enough interest to make more visitors come to your website, then your business is at risk of failing. But you can avoid this if you follow effective internet marketing guidelines.

Below are six ways that you can ensure you don’t fall in the category of failures.

1. Optimize your site – If you already have a running website and you are not generating enough traffic, you must have been wondering what is happening. One of the reasons might be that your site is not adequately optimized. By optimizing your site, you need to strategically place your keywords in your website in a way that the search engine can easily identity your site. Place your keywords on the Meta tags (title, description and keywords), in the main page of your site, in the first paragraphs of your content, in the anchor text of links on your page and even in file names and directories.

2. Increase site content – Ensure your site has enough content on every page. What people don’t realize is that even the inner pages are identified as mini sites by the search engines. When you add more pages in your site that are adequately optimized, then you can be sure the search engines will easily find your site.

3. Increase incoming links – Have your site links in other popular websites. When people browse those sites, they can be redirected to your site, hence you site will be able to receive a lot of traffic. The Google search results are also widely based on these link vots which in seo term is called backlinks, so ensure you have URLs in other directories as well.

4. Publish your content in other websites – Ensure you submit your articles to other websites with a link directing them to your site. This will drive traffic to your site as those visitors will be seeking to have more information about the content.

5. Offline advertising – If you have some money to spend, then you can use offline advertising to make your site known e.g. Print media, electronic media etc.

6. Per Per Click Advertising – Engage with companies that offer per per click advertising whereby you only pay as per the number of clicks to your advertisement e.g. Google Adwords.

If you implement all these tips, you can be sure you will drive traffic to your site.

Tag Archives: Pay Per Click Advertising

How to Increase traffic to your web

Six sure ways to increase traffic to your website