Reciprocal linking can be said to be networking within the World Wide Web.  The web owners link their sites to other web owners’ sites thus creating a mesh.  How can reciprocal linking be ranked in terms of success? Unfortunately, the answer is not highly.  This form of linking has created lots of hues and cries from users who feel they are not adding a lot of value.

Not only are we receiving unsolicited mails (spams) but lots of pop-ups posted as links on the websites which does not ease the problem.  The worst are links that can hardly be closed or moved.  They appear in the middle of the text yet they direct you to a site that has no relation to what you are reading or searching for whatsoever.  They are time wasters and actually reduce the effectiveness of the site you are interested in.

If you are like me, you close the site and move on to another hoping that you will find a site addressing what you are looking for and is also clear of the unnecessary links or pop-ups.  And that is how not to lose a visitor or potential client especially if your main purpose was to increase traffic to your website!

All is not lost though, because on the flip side the reciprocal link building gives visitors an opportunity to navigate through other sites that they would normally not have known about or taken time to peruse.  If properly used, this kind of linkage can be a source of traffic to the various sites.

They only have to be done in a more efficient and effective manner that does not arm twist visitors to use them but have them as an offer to a treat which can in turn entice visitors to your site.  You should have links of highly rated or requested articles, which give the visitors answers to their questions, information on how to do things and general information that sit well with your target group, on your site or other web owner’s sites.

You can also engage in discussion forums that relate to your niche and comment on alerts leaving your links in search sites and not forgetting to make use of the resource links.  This is helpful as a source of reciprocal linking but with a purpose and actually the users will appreciate this as opposed to being bombarded with spams.

I personally do not suggest link exchange, never did since my 11 years career. And I always suggest going for organic fresh useful links, they may come from trusted and respected web directories, articles and press release sites, social bookmarking and social sites that include, Twitter, Facebook and Google+, I personally also use, web 2.0 and 3.0 links, links from forum discussions by opening a thread and asking your question or simply replying to a question and leaving good hints and foot prints and then leaving a link in signatures, commenting on trusted and high traffic blogs, classifieds, and so on and so on

I have been running a successful SEO Company for around 11 years in total and have been doing link building for the same time, If you require an honest advice, you may always reach me on +44 790 700 4090 or always email at sales@drawpictures.co.uk – If you require SEO and Link Building service, I do it at affordable prices.