Common Web Development Mistakes are Costing Companies Revenue

Posted on February 8, 2016 by Bob Sanderson

Many businesses over the last few years have taken to the web in the hopes of capturing new markets and not getting left behind as society is depending more and more on all things digital.

But simply having a website is no longer enough to secure customers online, as many businesses are finding they their website is falling victim to more efficient and appealing web designs which are better search engine optimised and more user friendly.

The most common mistake people are making is having a far too complicated website design. With more and more people of all ages and technology knowledge levels joining the masses online

And with attention spans more than halved when it comes to online activities, websites need to be simpler and easier to navigate to prevent them losing customer to better prepared competitors.

Another common complaint among internet users is compatibility. With mobile devices such as smartphones and tablets being a part of everyday life for many people in the age of digital.

It begs the question why so many websites are still using non-compatible web designs. Many business owners think the website they created years ago will stand up in today’s changing market

But the reality is websites need to be updated and adapted regularly to the advancement of technology and the evolution of the markets to ensure they continue to be a useful strategy for the company.

Many companies believe that having their website look and function in exactly the same way as their successful competitors is the key to retaining old and attracting new customers.

But the reality is that, although looking into what works well for your competitors is a good way to research your market’s needs, your website needs to be unique in its own right if you want to attract attention of new potential customers.

Ask your web developers to take a look at your competitor’s website and highlight what you like about it, and then allow them to create a design unique to your brand’s own message and personality while incorporating the aspects that worked well.

A fatal mistake make by businesses is assuming that once a website is made then people will come to it without any prompt.

There are billions of websites out there and search engines return results of thousands if not millions of website links for searches, so don’t just assume that people will find yours.

Talk to your web development company about how search engine optimised your website is, and what can be done to make it more SEO friendly. This will help your website to be found, if used in conjunction with other internet marketing tactics.

Responsive web design, your visa to seo and social media marketing buzz

Posted on February 6, 2016 by Bob Sanderson

There is a lot going on when it comes to digital marketing and social media marketing, some people are saying, social media marketing signals are far more useful than the link building, while the others are still stuck in meta keywords and page rank, but you will hardly see those so called seo experts talking about creative and responsive web design that is the heart of everything

A lot has been written on this blog about search engine friendly web design however the statements change each time when there is a Google update or new rules are implemented when it comes to online marketing

Someone in the United States of America was earlier talking about ranking any websites that have been affected by Google’s January 2016 update, while others are talking about next level link building from top ranked blogs, fair enough, but what is wrong with those articles, press releases and directory sites which have always worked in previous years?

The answer is very simple – Those website’s that do not accommodate spam, gambling and casino websites and porn and so on still help in your search engine rankings increase, especially traffic but many seo specialists are now talking about Twitter, Google+, YouTube and even Facebook likes,

It is all good but at the same time there is nothing wrong with the link building when it comes to building backlinks in order to help your website visitors find yourself not the search engine’s friend yourself

Looking at the other side of the digital marketing and even social media optimisation strategy, 80% or more websites still lack search engine’s compatibility and there is hardly no or any focus at all,

there are very few online marketing companies that suggest customers to get their websites modified, all they want is money flowing in their bank accounts and they hardly care with what should have been done before starting the seo, social media and online marketing segments of any websites

What is really your point when you wish to spend thousands and millions of pounds to decorate 300 years old house? It is ridiculous, it definitely is, until unless you are not serious about your money and where it is going, those social media marketing and seo companies end up building stupid backlinks and keep sending you reports every-month and you are more than a happy man as they show traffic increase, why do you need the traffic increase if it’s not converting?

A good search engine optimisation company should always check the website compatibility with current search engine algorithms and online marketing strategy and how responsive your website is with today’s trends in mind, online marketing world is constantly changing after Google’ s serious attention towards kicking those which are still using the black hat seo strategies

Most businesses that are affected by this Google’s January 2016 update, they can simply get their website modified and get a responsive website and then write useful and descriptive title tags and that should be it – One of UK’s leading transportation have been effected by this update,

They were more than worried as the SEO Company hardly knew what to do and they end up saying, they cannot optimise their website anymore, but that’s not the solution, you have to find the problem and fix it

We have gone through their entire website and found no seo computability, they are big enough and have thousands people visiting their website but suddenly their website has lost its rankings, like everyone else and a brand-new, responsive website has helped them get their search engine rankings recovered

I am not saying just having a creative and responsive website will help, you have to get the bad-backlinks removed using Google disavow tool (link removal tool) and perform other checks and balances and its all good

Do not get sold if someone is suggesting you to handover your seo campaign to someone really freshy in search engine optimisation and marketing industry based in America or India, find a local seo company, ask questions like, if your website is good at all?

Do not throw your money on those cheeky and dodgy seo specialists which have entered in internet marketing industry for less than 3 years, chances are you would hardly get your search engine rankings recovered

Do not simply work with someone that tells you they have achieved these rankings or that, until unless you speak to their customers, check their own rankings, and find out, if the keywords that are ranking on Google are actually bringing any ROI at all?

You can easily and freely use Google keyword suggestion tool in order to find the rest or simply get in touch with me and I would be happily helping you find out if the seo company you are looking to hire is any good at all?

If your website is hard for your website visitors that is causing the main trouble to your online search engine rankings and conversions and ROI, get it sorted and you are a happy wo/man!

If you need any information or help with your seo and web design, simply use below contact details to reach our seo specialists and they will be more than glad to help you get to know what is causing trouble and that too for free:

Skype:      seocompany
Email:      support@drawpictures.co.uk
Phone:    +44 07375 320305
Online:    http://www.drawpictures.co.uk/contact-us/

Why an SEO friendly website is a must have for businesses in 2016

Posted on February 3, 2016 by Bob Sanderson

SEO, or search engine optimisation, is a method of analysis and constructing your website page by page so that it can be easily catalogued by the search bots of major search engines such as Google or Bing.

To be able to create a search engine friendly website you must know a lot not only about web design but also about how search engines work, what they look for and how they carefully select the pages that reach the top of their search results.

So why SEO friendly web design is a must this year? Here are just a few of the many reasons why it would greatly benefit your business:

Improved Brand Awareness

This is probably the most obvious benefit of SEO, as the higher up your website ranks on search engines, the more people will see and are likely to click on your company’s website link.

The meta descriptions used to help search bots pick up on what your site’s purpose is are also useful when it comes to the person searching determining if a link or company is going to be useful to them or not, so ensuring you have a brief and clear description of your company’s main purpose in the meta description plays a big part in improving brand awareness.

Increased Traffic and Online Sales

Naturally you want to increase your company’s sales by any means possible. Therefore driving traffic to your website is the first step to increasing sales, and the best way to drive traffic is through higher search engine rankings.

As mentioned in relation brand awareness, the higher your website is ranking on search engines, the more footfall you will have on your website.

Once you have this increased footfall, you then need to ensure you’re website is optimised for the process of converting visitors into customers. Which brings us to the next benefit…

User friendly and SEO friendly Go Hand In Hand

A cluttered, graphic heavy and hard to navigate site will not only put potential customers off, it will also deter search engine bots scouring your site for useful information.

If you have very little quality text, or if its hidden under far too many graphics and too much Flash, the search bots won’t find much of use and will move on to another site.

Your site needs to be well structured, uncluttered and full of quality SEO and user friendly information and content. There is nothing wrong with images and graphics, a site with none would be boring. But there can be too much of a good thing.

If In Doubt, Ask For Help

The best way to ensure you have an SEO friendly website design is to enlist the help of some experts. Web designers who specialise in business web design will look into your brand and your target audiences, and pair this information with what the search engines want to create an SEO friendly web design that shows your brand’s personality and is both search engine and user friendly.