Boost your web SEO rankings by YouTube

Posted on November 16, 2015 by Bob Sanderson

Most of you wonder what the secrets are to get better SEO rankings. Website optimisation itself involves many strategies and techniques that take lots of your time and efforts. Unfortunately, this system is not easy to beat. To understand the SEO rankings you need to know about search engines and how they work.

Including Google there are some other search engines available. But the best one is, which provides you the relevant results. For instance, you type “SEO” in any search engine and get spam sites, and then defiantly you would not go to these search engines again for searching.

This is not only harmful for SE but also for your, relevant website search, which remain unseen within the results. Today, algorithms determine your site SEO rankings and many modes are being used for SEO rankings in which YouTube popularity is also included.

Boost web SEO rankings by YouTube

There are about twenty billion web pages present on the Internet. So the rankings competition is tough. Search engine optimisation is a tough and special skill and takes some practice and your time. There are many SEO practices that can improve your web rankings on the search engine.

Social networking websites like Facebook, Twitter and YouTube have proven very effective tool for online marketing. However, YouTube is surpassing all the social sites.

Its visitors’ numbers to your website are because of the high rankings of different videos on Google. You may use YouTube for search engine optimisation because it is inexpensive and effective SEO technique.

Here I shall mention some techniques for you to boost SEO rankings by YouTube.

Complete Meta tag data

Complete the Meta tag data of YouTube that is used within an SEO context for getting your site on the Google rankings first page. If you construct your famous videos within YouTube web properly, then they will show your videos in search results of Google.

If you have used the appropriate keyword, description and tag then the target market will find you easily.

Embed videos on your website

The second way of using YouTube for search engine optimisation rankings is to embed your video in your web content. In this way, more people will see your videos and your website popularity will also increase, that will result in higher SE rankings.

Google always prefers the web pages, which have embedded YouTube video content in the websites, and usually these pages have higher rankings than without video content.

Create own YouTube channel

If you have videos, then you can build own keywords-rich YouTube channel. This channel holds the links to your Web Pages and adds backlinks, which point to your website.

Conclusion

In this way, you may use YouTube for search engine optimisation rankings; however, your videos must be well designed and properly constructed.

That will increase web traffic to your web and increased traffic means of course, increased sales. So give your website much needed boost with the help of any reputed search engine optimisation ranking company.

Draw Pictures Ltd are a Brighton based SEO Agency specialising in video internet marketing and video seo services, they specialise in providing their customers all web design and seo services under one roof.

Professionally Designed Website and Internet Marketing

Posted on September 26, 2015 by Bob Sanderson

A number of things need to be put into consideration if you want to succeed in your online marketing effort. The number one thing among them all has to do with your website. You may never be able to go far in your internet business if the website is not properly designed. Check below to understand how important your website is to your internet success.

If you are an online marketer and you are still using a free website, then you are not ready for serious business. For one, visitors will never take you serious. They will never want to do business on a site hosted for free; they may actually distrust you and the things you have to offer on such a site. A professionally designed paid site is therefore the way to go.

The website needs to be professionally designed to make it yield something tangible in the long run. Practically everyone buying things online prefers to do business on a professionally designed website instead of a site full of color patches. It may be somewhat costly to get a professionally designed website. But it actually pays off in the long run.

Your website is exactly like your offline office. The posh and professional look of your office goes a long way to determine how a prospective client will view your business. Normally, everyone feels easy to do business with a company having a highly attractive office building in comparison with a company having a derelict building. Your clients would want your building to look completely official as this tends to promote reliability in their minds.

The description given above also applies to your online business. The look of your website determines if a client will be willing to do business with you. “First impression lasts longer”. That saying rings true here also. Your website gives the visitor his or her first impression about your business. That first impression can lead to a long lasting business relationship if handled carefully.

No one will do business on a site that cannot be trusted. But the looks of your site can determine if you are the trustworthy type or not. Many web surfers are always in haste when they are searching for information online. On the average, visitors spend only about 30 seconds on any website. If you want them to stay longer on your site and probably patronize what you have to offer on the site, your website needs to be magnetic enough to make them want more.

If you are looking for a seo friendly website design, you should always look for a reliable and full service seo agency that actually designs better websites than just normal web designers and developers.

Ethics of an SEO Expert?

Posted on September 21, 2015 by Bob Sanderson

There are lots of websites online now a days in the modern world of business. Competition between websites is getting hotter as they increase in numbers. Most if the time, websites are used to be source of income for the owner, or are used to promote products and services and boost the profit of the business, in online world.

Because of the great competition, SEO Services are needed by any website owner in order to gain higher number of visitors and promotion for the website. Most professional website owners who are smart enough hire an seo expert to help them add traffic for the site to boost number of visiting people.

Numerous SEO service providers are also increasing nowadays as the demand for an SEO arises. You, as a website owner, are responsible to know the background and work ethics of the SEO Experts you will hire and will work with. Different search engine optimization techniques are being offered by these companies.

Probably, most of the services are effective, but not all effective techniques are ethical. Some search engine optimisation consultants are using foul techniques that are so unethical, like the black hat and grey hat search engine optimisation and marketing. This is an effective strategy but sooner you will be penalised and it is not effective anymore, why take risk? This technique used to be legal, but some rules and regulations of most search engines like Google and Yahoo are being violated by this campaign, which are and never will be allowed.

Black hat seo strategy will increase your rank on the search engine pages but not so good enough because you might get a risk of being banned by Google and other search engine because of the unethical strategies and tips given to you site by those so called seo specialists. Is not it better to have a higher rank in an ethical manner? Hire a a reliable and safe seo service provider that works with good ethics to make your site grow in the most effective and most friendly way without having risks of being banned.

A SEO Company that has ethics on their workmanship makes genuine promises to give you the highest rank in Google in an honest and effective way, instead of unethical Service provider that are careless about right manners in business world.

Ethical service providers will also utilize unique, original and high quality content marketing on your website and will provide you proper campaign for your internet marketing to boost your popularity.

Most special ethics a good SEO expert could have is the ability and desire to maintain a good team relationship between you (the owner) and him (the provider). The ethical service provider makes sure that both of you are benefited in the strategy he would create for your site and has the ability to make cooperation and team building works for both of you.

You might like to browse through this blog in order to find the most latest tips available on here on how to find a reliable SEO Agency? This might help you if you are looking for a search optimisation firm that actually delivers, on time and in budget!

Ways to Enrich Your Business Blog in 2015

Posted on September 20, 2015 by Bob Sanderson

When people visit your business blog, either to look for information or contribute to your blog; they expect to find informative information that will compel them to come back for more. When they come back, more and more people will join the blog and that will turn into increased traffic. Isn’t that the objective of every blogger? More traffic means more business and you will be successful. But how do you ensure that in 2015 you will even have more people coming to your business blog? Here are a few tips:

Quality content –People want to read about quality, informative information. The information has to be credible enough and should not create any small amount of doubt about its content; if that happens then you would be doomed to fail. Research the information properly, authenticate the information and quote all the sources that you got the information from. The content you provide should also be useful to the readers; it should be able to let the readers acquire some knowledge out of it and make informed decisions afterwards.

Building the links within the posts – Try as much as possible to link your blog posts to external links so that the readers can access more information that you cannot put all on your posts. For example you can have a Wikipedia link embedded on your post that directs your readers to particular information on Wikipedia pages. But make sure the external link is providing trustworthy information.

Use creative titles, Videos and Images – The titles you use can compel people to stay longer on your blog post. They should be creative enough that will make the reader want to read the content. E.g. titles like “8 ways to…” “How to…” ‘’best of…” etc. you can also embed either your own videos giving more insight into the blog or use video sites like “You tube” to have your readers have a visual understanding of what your content is all about. Images can also play a big role in entertaining your readers.

Your posts should be focused – The content you provide should be focused and relevant to the blog. Do not give outdated information. Make sure whatever information you are giving are relevant and current otherwise your readers would go to look for relevant information elsewhere.

Think like a prospective reader or visitor to your website – For you to understand how your reader will react to the blog post, you need to think like them first before posting the information.

With these tips in blogging, you will have a successful 2015 in business.

Draw Pictures Ltd are an SEO Agency based in Brighton helping businesses succeed online, they specialise in digital, internet, search engine and online marketing and optimisation and are helping businesses of all sizes get the best out of their seo and link building expertise, online blogging as well as next level online marketing

A Beginners Guide to Link Building

Posted on September 20, 2015 by Bob Sanderson

Before we go into the basic steps of link building, we must first understand the meaning of link building. In simple terms, it is the process of linking your pages with others in order to improve its rankings against search engines results. The more links you have from quality sites, the higher your rankings in search results. To get more insights into what link building is, you need to understand how it works.

It takes time to build a link. It does not happen overnight because search engines take a while before they can crawl the web and identify new links or indexes. It might be several days to weeks before you can start seeing the results. During the first weeks, you may also experience inconsistencies in ranking due to stiff competition, types of links, keywords difficulties, and aggressiveness of the link building process among many other factors.

When the search engines are identifying the value of the links, they consider a lot of factors; these include and are not limited to:

Domain Authority: – This refers to the measure of links importance in the domain. To define domain authority the following factors are used:

- Google page rankings

- Social popularity

- Domain age

- Traffic

- Back links

- Number of ranking keywords

Relevance: – Refers to the degree of relationship over the target site and the originating linking site.

Another aspect to understand about link building is page ranking and link popularity. PageRank is a measure of the value of a particular page based on the quantity and quality of the pages linking to it. PageRank is a numeric value that ranges from 1 to 10 while link popularity is a measure of both the number and quality of links pointing a webpage.

We also have anchor text optimization as another important metric in link building. It refers to strategically placing keywords on the links that point to your website. It is a highly effective way of enhancing your web page rankings. Link baiting is another commonly used metric. This one refers to content posted to a website to encourage more people to visit the website and to deepen the brand of the website.

NoFollow links and DoFollow links are also used in link building. “NoFollow” links refer to links that contain the rel=”nofollow” attribute inside the html link code. Links that do not contain the rel=”nofollow” attribute are often referred to as do follow, DoFollow, or Followed links. These links pass PageRank.

These are just but a few link building basics, there are more metrics associated with link building that enhance this process.

If you are wishing to get your website page rank improve or search engine rankings, or you simply wish to hire link building service, then Draw Pictures Ltd, They are a SEO Agency based in Wimbledon, Brighton.

Using PPC To Maximize Your Search Engine Positioning and ROI

Posted on September 18, 2015 by Bob Sanderson

There are many businesses operating on the internet today. Each of these businesses is looking for some form of publicity. That is why most of them are looking for various strategies that they can use in order to boost their rankings on natural search engine operations. Search engine rankings are however not very significant. The visitors that they draw and the resultant growth in business are the most notable benefits. This is why PPC engines and especially secondary ones are considered as great tools for developing useful online campaign strategies. This is intended to boost the over return on investment for your business.

Keywords and search terms

The use of proper keywords is one of the most important ingredients of a productive site. Users would use these terms so as to search for the content that is available on your site. Online tools such as WordTracker might not offer you the best keywords which can elevate your rankings or boost your business ROI. You need to understand the fact that search positioning is not about generating adequate traffic but rather money. In as much as increased traffic can mean higher income for your business, it is important to understand the kind of keywords that can help you to generate high rates. This should be the baseline for your SEO campaigns.

Draw Pictures Ltd are a PPC and SEO Agency that provides complete online marketing, pay per click, web design, development and seo service!

Consider the content that you are offering your audience

Pay Per Click (PPC) also marries with the kind of content that is posted on your site. Internet surfers would not be interested in clicking through your site if the content that is posted there is not useful to them. In that case therefore, you need to carry out thorough audience analysis. You need to also take time and understand what kind of people you are communicating to. This will help you to incline and adjust yourself best to offer only information that is useful and makes sense to the readers.

Conclusion

In as much as generation of site traffic is tied to site hits, sites that get more visitors are more likely to generate more ROI. However, the use of PPC should not just be restricted to generation of income. After getting the right number of people to click through your site and products, you need to also convince them to buy your products or services. PPC is a good place to start from if you are testing your online presence. You can also use these as an ideal platform for the generation of revenue and leads.

How to Write Engaging Blogs That People would Want to Read

Posted on September 18, 2015 by Bob Sanderson

Blogging is one of the many ways through which businesses and individuals market their products and services through the internet today. If you want to be a blogger, you need to be into it. Basically, you need to be committed to carry out the task. There are many bloggers that you would find on the internet today. Some of them might have a large following all over the world while others just manage to win the hearts of a smaller audience. This does not mean that the former is the smartest of them all. Rather is he the best or funniest writer or blogger. Following does not in any case define the best bloggers available online.

What defines the best blogger?

A good blogger needs to understand the audience they are communicating to. When creating a blog, the material posted there is definitely intended for a particular category of people. This aspect needs to come out clear during the initial creation of the blog. If you want to create blog, you have to analyze your audience carefully and understand the kind of information they are looking for. You need to also speak directly to your audience and engage them with the material you are using. Blogs are all about relationships. These relationships give forth to discussions which later transform into informed dialogue. Therefore, if your blog is not communicating and interactive, it might not appeal best to the audience. If you connect with your audience, your blog will definitely succeed.

Make your blog a resource that people can relate to

If you are creating your blog, you need to make sure that readers can relate to it as a useful informational resource. After knowing your audience, you can now start communicating with them. You have to make sure that you write clearly in a natural manner but don’t push the reader to the limits. Offer them the right information which they can digest with much ease. Basically, provide them with brief, supportive and useful pieces of information that they can relate to closely whenever they are in need of inspiration.

Try and draw your audience and move with them

In order to engage your audience, you would have to come up with some interesting headlines. The use of sub-headings makes reading lengthy textual matter easier and therefore this is a strategy that you need to use in your blogs. In this case, you have to break down your information into chunks that the reader can digest with ease. The flow of the content is also enhanced if you use the active voice rather than passive. Again, try and use shorter sentences rather than long ones which are filled with fluff.

Draw Pictures Ltd are an seo agency based in Wimbledon Brighton, that writes useful tips on seo, internet marketing, blogging, social media, internet, digital and search engine marketing and optimisation, they often also write about useful website designing, development, link building and about internet marketing, bookmark their blog in order to learn more about online world!

Why you should have an online shopping store?

Posted on September 18, 2015 by Bob Sanderson

Over the years, we have seen the dramatic increase of online business and online shoppers. And in order to keep up or even exceed the ecommerce competitiveness, an online business owner should not only have a website but also means to make the online shopping experience for their customers convenient and enjoyable

Besides numerous SEO tools that a website owner utilize to improve on their revenue, an online shopping cart is a basic necessity for online shops. An online shopping cart is a kind of software that the website owner can install. Basically it allows the internet shopper to conveniently select and collect the products that he or she wants prior to purchasing and displays the item in the online shopping cart list.

Before purchasing, the shopper can review the products that were selected easily, it will also indicate the total amount of all of the products and directs you on the payment process. Finally, after a successful purchase, a receipt of confirmation will be presented and the shopper will receive delivery confirmation.

There are a couple of ways to obtain an online shopping cart. First, you can purchase the software and install it on your own. Regular maintenance of the software is required if you choose this option. The benefit of having your own online shopping cart is that you have total control of all the marketing processes involved in your website.

Then the next way to get this is to hire an online shopping cart service. You can rent the shopping cart serve from a web design company and they will be responsible for the sales trackers and maintenance and the update of the software. The benefit of hiring a shopping cart service is that you will have more time to focus on the other aspects of your business.

Before getting the online shopping cart software, you need to consider these:

• Invest on good and reasonably priced shopping cart software, a lot of the cheap ones lack shopping options.

• You also have to remember that the kind of shopping cart that purchase should accommodate the number of products that you are selling.

• You have to be careful in checking all the features that are included in the software, because you might be missing an important component of an online shopping cart.

• Finally, you have to be certain that bank account that you use for sales is affiliated with or supported by the shopping cart software that you will purchase.

If you do not have an online shopping cart or if you have one but you need modifications, then Draw Pictures Ltd, they specialist in designing and developing online shopping carts and has been doing for ages, they provide user and seo friendly online shopping cart design service at affordable price.

Tips for Creating SEO Friendly Web Design

Posted on September 18, 2015 by Bob Sanderson

Promoting your online business can be challenging, but prior to a lot of seo techniques that you have to focus on, you need to prioritize creating an SEO friendly website. It is the primary tool in showing the details of your products and services.

Having a seo friendly web design on your site will allow you to boost all the other Search engine optimization techniques. So what are the things that you need to consider in creating a seo friendly web design?

1. Primarily, you have to establish what you are aiming for. A lot of online businesses have a clear objective on what their goals are in regards to targeting. The question to ask yourself is, are you targeting a local area, national or international locations? So when designing the layouts and sitemaps, you can begin to create, more over, web pages for content that target these particular keywords based on your research or at least think about where the pages should be placed prior to the launch of the website.

2. You should aim to create a SEO friendly navigation, which means that the search engines should be able to easily follow and read the website through its navigational system. You have to be organized in the internal linking structure which depends on the navigational structure of the site. Another thing about navigational structure is labeling the link clearly; the link should always reflect the content.

3. While images make the website interesting, it could affect the website load time. Make sure that you reduce the file size of the images because users can be very impatient with navigating websites that have sluggish load time, which is never good for search optimisation.

4. Another SEO tool is making sure that Google knows that the website/web page is all about. So the content should consistently be relevant and useful to the user or the web browser. Within the site content, the keyword placement is crucial and here are some of the most effective places to indicate these keywords: Website slogans, title tag, navigation, breadcrumb tails, Meta description and keywords, bullet points, title attribute on links, main website copy, H1 H2 and H3 tags, URLS, internal links, footer links, and folder names.

5. For SEO purposes, sitemaps are created so that the search engines know all about the site’s content. If you increase the site’s exposure to search engines, the greater the possibility that your search engine rank will elevate.

These are just some of the elements that you have to consider when creating a SEO friendly web design. Draw Pictures Ltd – Brighton based SEO Agency in Wimbledon offers are experts when it comes to web design and web development and these experts in creating SEO friendly web designs that guarantee to maximize your online business’ potential.

Pay Per Click and its Benefits

Posted on September 18, 2015 by Bob Sanderson

PPC or Pay per Click is also knows as cost per click is a kind of online advertising that functions to increase traffic on websites. Basically, the advertisers pay the website owner each time the advertisement is clicked by users or visitors.

Advertisers bid on keywords applicable and relevant to their target audience. Website owners usually price a fixed amount per click and the pay per click ads are presented on the websites or search engine seo results with content that is connected or related that have permitted to show the advertisements.

What are the benefits of PPC or Pay per Click advertising?

You can obtain faster results. PPC can cause instantaneous traffic to your web page or website. After setting up your account, you may immediately observe the results. With pay per click advertisement, you can also obtain high ranking instantly as paid rankings.

• PPC is easy to track and it is flexible. You just have to make sure that keywords are tracked consistently and you can easily modify, add or delete to get these pay per click ads function at a maximum level and bring constant traffic on your website.

• PPC is more affordable than other Advertising Media. You can set your own budget, there is an initial charge for setting up an account but following that, you only have to pay each time a user clicks on your advertisement.

• Your ad will reach massive number of users. Search engines like Google or Yahoo claims to cater to 80% of the online users all over the world. Placing a pay per click advertisement on a good ranking content on these engines will certainly improve your popularity to a larger number of audience.

• PPC is perfect for Short Term Marketing Campaigns as it lets the advertiser to alter the copy of the advertisements with the change of keyword.

Pay per click and the usual SEO techniques do not cancel each other out. In fact, a combination of these methods will surely take you to a higher rank in search engines.

You have to keep in mind that on internet marketing, being highly visible on search engine results is the most crucial element in attracting web browsers that can be converted to paying customers.

Obtaining a high rank on Search Engine Results Page (SERP) along with keywords that are related to your business is the most effective way to gain popularity and maintaining visibility online.

Draw Pictures Ltd are experts when it comes to online services like PPC, SEO, web designing, web development, web content, etc. They are a one stop SEO Company for all your online marketing needs.