It’s been very crazy new year so far when it comes to Google search and the way Google is responding to most search queries, I am of an opinion that Google’s been broke, I can very clearly see Google’s returning erroneous search results to most queries and weird websites ranking on the entire Google’s first page and even the same URL taking half of the space on next page
As in my previous post I have shared my opinion with all my readers and was the first one in the UK to report Google’s search update in the very beginning of January, I am seeing a very crazy response to my search queries, okay I can be wrong but I am not wrong
“Discount furniture” was returning search results from website directories and hardly showing a website link on google.co.in, on Google UK, Google have been returning weird results for “SEO UK” and that too of websites that are abusing the wiki and whose website backlinks are all “no follow”
The website which have been ranking for most “seo related queries” is a brand new domain, getting all its links from duplicate press release URLs, weird wiki links and abusing several other sites on the internet with weird content published on each resource
The whole world is saying, It is a Google update, I know Google is making number of changes in their Algorithms, I know and I remained the first person on the internet that has reported this Google January 2016 update, and even the February 2016 Search update by Google
I have a very strong opinion that during the Google algorithm changes were being made, they have suffered a worth amount of technical difficulties and were hard to correct things until now, but I can be wrong too, I will like to think Google’s been broke from end December 27th of December 2015 and they are doing everything to make things work “Problems happen everywhere” I will also like to think, Google wanted to push an update by 1st January 2016
There is a lot we can talk about at the moment and make guesses, the situation is not very much clear especially on Google UK, weird activity have been seen on google.com.au and google.co.in, however google.com (Google America) seems to be all fine as well as most other Google domains
In my own opinion, Google is more localising their search which they always planned and give reward to those which have responsive websites, a trustworthy backlinks profile in place, great seo copy written for website visitors as well as great social media marketing profile and buzz there and relevance are the utmost factors of Google search in 2016
If you are seriously looking forward to rank your business on Google and want to establish long lasting search engine rankings, then you need to work on the old theory, good link building profile, local trust (local business establishment), positive reviews, good products and pricing as well as responsive websites and newsworthy content
Google would not penalise you until unless they have a strong reason to believe that you are manipulating their search results by establishing a good link building profile by using the tricks Google do not allow, be straightforward, do good work and you are safe!
Hire a good SEO Company if you are too busy doing other stuff you specialise at and leave your content creation, seo and backlinks profile and social media to the experts that can do better and with ethics and guidelines in mind
I will write again when I have more to share, hopefully soon, let’s all hope, this Google update only hurts which deserve a penalty and not those which have always done a good seo job
