Successful eCommerce store should be user friendly

Posted on December 19, 2015 by Bob Sanderson

In the present age almost all the companies offering their customers, the option of purchasing their products online. Therefore, eCommerce stores are getting popularity very speedily. The customers submit their buying orders via eCommerce store and their requests are forwarded to the payment gateways for payment processing. The shipping cost is determined on the basis of location.

How can you develop an eCommerce store?

Since, developing an eCommerce store has been a technical task, so you need to outsource this task to web developers who will talk to you in detail, in order to know, what do you want exactly for your eCommerce store? They will also identify all the potential obstacles. They choose a platform for your brand, keeping in view your specific budget and needs.

How can market eCommerce store?

It is not enough to set up the eCommerce store just. When you have such store and its operation goes, live, then you also need to market it. Many eCommerce stores do not get noticed by the customers on the Internet. So you need to market it properly. Many online marketing companies are available that offer your potential clients the direct links to follow your eCommerce store where your customers can instantly buy your products.

What is important for a successful eCommerce store?

It is very important for your eCommerce store that it should be user friendly. Now, you have become successful to build a store and it is running. Your store has all types of latest items in your niche. It has all the pricing information, descriptions and pictures for every item. However, there is one slight problem.

Your store is not generating that many sales. The website statistics show that there is no traffic problem at all. Many visitors visit your store daily. What is the problem then? Have you ever considered the real fact that your store web mightn’t be user friendly? This’s a terrible truth that several eCommerce store owners do not realise.

Sometimes they concentrate on web eCommerce design too much and sometimes too little. Actually web usage is the main thing, which makes your website go down very swiftly. If your eCommerce web store has all the whistles and bells in the terms of graphics and products, but others feel difficult to navigate it, then there will be a lot of missed sales.

There are many eCommerce solutions that may be useful in making a user friendly eCommerce store such as: Adequate search functions: Remember potential buyers get irritated when they do not find whatever they are searching for. So you should make the browsing easy else you should lose potential customers. Its loading speed must be fast.

The Help section for buyers: Your store web should cater the questions of buyers such as, shipping policies, contact information, payment information, refund polices etc. If you want that, customers stay on the site longer then this information must be available on the site prominently

Understanding of Creative web development

Posted on November 26, 2015 by Bob Sanderson

Creative web development includes works that make your web attractive and useful. Creativity plays a key role to attract the visitors to the information that are provided on any web.

Applying creativity to your web development as a matter of fact, demands the true understanding of the visitors’ emotional needs, cognitive and perceptual.

Most of the website developers focus on creating attractive design. In this way, they limit creativity to the attractive layout that can only gain attention from the visitors.

They do not understand that actually the visitor duration on the web is more important. It is therefore, you need to have the right comprehension of your target visitors. You in fact need to determine three things:

First: Who the visitors are?

Second: What they’re looking for?

Third: How can you offer relevant information to the related visitors?

Harmonise your ideas with your textual representation

For creative web development, your goal should not be to create custom website only. You should understand your customers’ real business needs.

Creating the online presence, that not only gains attention of your customers but also understanding of the visitors is a big challenge.

The creativity must be the center point of keeping balance between the already known information to the web visitors and the comprehension that you try to lead them.

It is therefore, when you design content for your web; you should take care to harmonies your ideas with your textual representations and try to use the true assistance of supporting graphic element.

Provoking web development, creates online presence

It has been observed that most of the website developers populate the web pages with, graphics, links, and text to fill the space. But you should keep in mind that online communication is a powerful weapon, if you use it properly.

The websites, which are thought provoking, have proven most successful and they create an online presence effectively.

It is the ideas that are the real contributors to your web success and what actually matters is your content quality, copy essence that used and the most of all the methods in which all the information is effectively communicated online.

Conclusion

Since, technology is changing swiftly, the features, which are latest just sometimes ago get overpowered by the new trends. The same situation is in a creative web development industry that is heading toward innovation.

The professionals of this industry customise the services as per your necessities and needs.

Draw Pictures Ltd are a Web Development Company in Brighton that specialises in building user and search engine friendly websites that are visually appealing and provide easy surfing for your readers online, they provide you discount web design and budget web development no matter what sized business you own!

Mobile seo optimised website design increases online sales

Posted on November 16, 2015 by Bob Sanderson

What is a mobile website?

A website that’s accessible on your mobile phone or tablet is called mobile website. Mobile website is becoming a top priority for your businesses around the globe looking at the mobile population worldwide.

There are about 6 billion people using mobile, across the world and approximately 1.2 billion users browse the Internet from mobiles.

Mobile users can read blog posts, check emails, find business location and perform financing from their cell or tablets. This has led the website designers to develop mobile websites. The mobile website is different from common website. This website can be customised in content and appearance that is specially designed for your mobile.

So there is a dire need to make your web mobile compatible for increasing sales.

How to make your website mobile compatible?

For making your website mobile compatible you need to do the following things:

Mobile Sub-Domain: First, you create a Sub-Domain for mobile. It is not right to serve the mobile and desktop users on the same site. So create a separate Sub-Domain and install the detection script and redirection script on the desktop version for making sure that your mobile users are sent automatically to your mobile website.

Smart navigation: You should create the smart navigation. Mean you generate unobtrusive and clean navigation for your mobile web keeping in view all the practical implication for the mobile users. You should offer your visitors clear and distinct methods to get your essential content.

Concise content: You should ensure your content is concise and clear. Try to grab your readers’ attention from your, unique, informative and original content.

Avoid Flash and JavaScript: You should avoid Flash and JavaScript, because all mobiles cannot support these technologies. Use HTML for your mobile site. That will work good with it.

How does mobile website work?

When users visit your websites on the mobiles, the websites run the programs to detect whether the websites are being looked on the mobiles, tablets and computer or not.

If these programs detect that, mobiles are being used, they will redirect the users, to the “mobiles versions” of the website before getting the full version websites, in this way, the users have the advantage of browsing the mobile-friendly versions of your websites.

Most of the mobile websites allow users switching between the mobile versions and the full website versions on their discretion.

Why do you need mobile website?

Mobile website increases sales for your business. As I mentioned earlier, about 1.2 billion Internet users, use mobile for searching. You can check the number of users who search your web by mobile through Google Analytics. You would see the number of users are increasing swiftly who use mobile for looking at your website.

Who can create mobile website?

You may contact your web designers for building a mobile website. With a small price, they can drive more clients to your business by creating a mobile site for you.

Conclusion

Whether you accept or not, the reality is, the majority of the visitors are gaining access to, website by mobile, and as a marketer you need to adapt this technology.

Draw Pictures Ltd are a Search Engine Optimisation Company in Brighton offering mobile free web development at the prices you can afford. Simply stay in contact with their web design experts based in Wimbledon Brighton and let their web developers provide you with seo optimised mobile website.

Web design mistakes that every web developer should avoid

Posted on October 10, 2015 by Bob Sanderson

Web design involves designing, updating and maintaining of websites. The Internet has brought revolution in the online business. Online footprint has become a strong desire of every company nowadays and website is a good platform to show skills and business. It increases the interest of potential customers.

While using the Internet, you might have noticed that some websites are not attractive. Yes, a quality and attractive web design is not difficult. Your website must be user friendly. A poorly designed website drives visitors away very quickly. Therefore, you should always avoid the below mentioned mistakes:

Avoid poor navigation otherwise visitors will leave the website

When you design a website, you should avoid poor navigation. Usually when visitors cannot get around your website easily, they just leave it and try to find another website. If you provide good navigation then visitors will stay on your site longer. So always provide simple and effective navigation in your web design.

Do not make visitors wonder

You should not wonder your website visitors when they land your web. Every page on your website should make feel visitors that they’re really on your website. Especially, it becomes more essential when visitors directly land on pages instead of home page of the web. You also need to make sure that every page of your website links back to home pages also.

Avoid Long Pages

When you design any web site you should avoid long scrolling pages, because the majority of the users does not want to scroll unless they do not sure anything better be there. It is better for you to split the pages. If splitting is not possible then you should provide the option of content and navigation at the top .It will make navigation very easy through the entire page, regardless of long pages.

Avoid slow downloading

As you know users want to have information very quickly. If your site takes a long downloading time it will cost you heavily. Your website visitors just leave it and switch to any other site to meet their requirements. That is why you should focus on high-speed downloading while designing your website. You can get this objective by reducing the sizes of image files and limiting their numbers, on every page of your website.

Avoid too many ads

Keep in mind, the visitors never come to websites for ads. Though ads are great sources of earning money, but they can distract visitors. Sure, you add some ads but the main focus should be on web design not only ads. Always try to keep balance between content and ads on your web pages.

Avoid outdated information

Last but not least, you should avoid outdated information on your websites, because visitors always want the latest information. When you design website try to include latest content on its pages.

Conclusion

There are a lot of web design companies, which have experts who know exactly how an effective and attractive web can be designed. They can really help you to promote business by these well-designed websites.

SEO Friendly CMS Web Design can seriously help

Posted on October 9, 2015 by Bob Sanderson

Time is changing rapidly, so technologies and requirements of daily life are also changing swiftly. People are involved in different money making activities, therefore online business-oriented activities are increasing at a fast pace. The internet has made it possible to earn money sitting at your own home. Many business practices are based on websites so; we see great demand of web design.

Web design involves many optimisation strategies and techniques. CMS (content management system) is also an SEO friendly web design techniques. This technique is provided by web designers which actually know how seo works as well. In this article, you will learn why you should have an SEO friendly CMS.

SEO friendly CMS techniques

There are many content management systems available on the Internet now such as, Type Pad and WordPress which have received massive popularity. These web designing techniques has received popularity due to many themes and plugins, which are developed in the platforms that help business website to turn into a search engine friendly web and reach at the top position of search engines such as, Google, Yahoo, Bing, and many others.

These content management system techniques are being used by many companies for web design. These techniques not only optimise their online business websites but also develop sites that are having higher visibility for many search engines.

Search engine friendly CMS techniques for online business & websites

In these days, many search engine optimisation companies as well as search engine friendly CMS (content management system) providers are present. They make well designed sites for your online business. With these powerful CMS techniques your business stays ahead of all your competitors in the rankings of search engines. In this way, the profit of your online business becomes higher.

Advantages of Search engine friendly CMS techniques for websites

There are many advantages of content management system techniques for your web design, websites and SEO friendly CMS such as:

Your business websites will get visibility in reputed search engines like, Google, yahoo, Bing, and others.
Your websites will reach at the top position of search engine result.
It will always stay ahead.
You will have the best SEO content management system, which supports the newest analytical tools.

Conclusion

Start using these useful search engines friendly CMS techniques for your web design for a successful online business. The task of web design is technical, so professional web developers and web designers are inevitable for its creation and online functioning.

Essentials of internet marketing

Posted on October 2, 2015 by Bob Sanderson

The internet is never limited in what it offers to the people of the world. Since the process of digitization which the internet world is at its helm is very overriding or even encompassing, it is now becoming a lifestyle and therefore taking a greater part of the life of man.

Sequel to this, we now notice that everything we do in life now has a digital better to it. The internet is a complete market or even an economy on its own with a lot of buyers and sellers. The internet marketing buyers and sellers are not quarantined to one aspect of buying and selling.

They offer both the online and live buying and selling. When I say this, I am referring to the fact that both live and solid products are marketed in the internet alongside online and web services and products.

Internet marketing involves three main types of people. They are the set that provides the essential services needed for this market for the owners of the market. This involves the web designers and developers, the content writers and web hosts etc.

The second category involves the set of people that are involved in the selling of the services to people that needs them through the services rendered by the designers, and hosts.

This includes the website owners, business owners and outsourcers etc. The next is the set that buys these services and therefore are the consumers of the end products.

If you fall into any of these, you can make use of these internet marketing tools to get the best, they are Search engine optimization which allows you get your company found and used on the web.

Competitive analysis will research and discover ways you can boost traffic to your site. Keyword strategy will help you map out the best keywords to generate the best of services for you website.

Content development will see the best contents created for you to turn your visitors into regular customers.

Onsite and offsite optimisation will develop very good HTML address and code for your website and eventually bring crawlers to your website through this and they will evaluate your site and enhance your being ranked on your chosen keywords.

Link building especially back links will go a long way to make you visible and ranked on the search engines by directing customers to your website thorough the bigger and highly ranked websites.

Local SEO will also help you with some geographical advantages.

You will get the best from your internet life if you make use of these in your web design.