Website speed optimisation is definitely the right solution

Posted on October 6, 2015 by Bob Sanderson

The website is an important aspect of any online business. A well constructed website not only serves as a company introduction platform but also improves their profit and image. There are many factors which need to consider, before taking start with website construction such as, logo, colour scheme, layout, content and of course the most important, website speed .

Viewers are less patient

Web site applications should be user friendly, easy to navigate, low downloading time, and provide clear and reliable information. When the viewers access any website, usually, they have a little patience and attention; therefore, your website should be efficient and provide the information, which the viewers are looking for. Exactly, here, you need website speed optimisation to speed up a website.

Website speed optimisation: Job of Professionals

Website speed is equally important for the success of your site besides traffic drive, page ranking and search engine rankings. So, it must be efficient and fast. Website speed optimisation is a job that you should leave to the professionals. Because these experienced professionals use result-oriented and efficient techniques and tools to test the performance of your website.

Since, a website is an important point of communication with potential customers.The professionals add a user friendly feature to improve the impression of your website on the market. The professional web designers or search engine optimisation companies reduces the site loading time and makes it, the best choice for online visitors.

Google follows speed optimisation

Google, a famous search engine follows a certain process for ranking your website. Speed optimisation is also included in it. Google is focusing on introducing different interactive like firebug and Firefox to improve the website downloading speed more efficiently.

Website speed optimisation charges

The charges of speed optimisation companies vary across the industry. You can get a price estimate from different sources and compare these prices for getting the best deals.

No alteration while speeding up websites

If you do not want to modify the feel and look of your site while optimising its speed of loading. You no need to be concerned at all, because experts of website speed optimisation companies do not make any modification or alteration in the existing web structure, layout, and content.

Hence, your company brand value remains maintained. You can also check the speed score of your website by users’ experiences and testimonials.

Conclusion

Increasing website speed is a way forward, a dream for motivated online marketers as, a lot of website optimisation company can make your dream a possibility. You only need to search a reputed and reliable one.

How can you build traffic to a website?

Posted on October 6, 2015 by Bob Sanderson

Many newbies to Internet think that it is very difficult to get a website and keep it running. Nevertheless, it is not like that. You can have your own website and sell your desired products or services online. However, if no traffic is interested in your product or service, then no sales at all.

For example your product converts at 3% means for each 100 visitors, you make three sales. Now, you know that your product converts; your problem is driving enormous traffic to your web. In this article, I shall guide you how can you build, traffic to a website?

Try different traffic sources: But focus on the best performing

You need to develop your mindset for online business, as a professional. You should try different traffic sources, in order to see, which source converts the high ratio and offers the handsome return on investment.

When you possess sufficient data to decide then focus on the best performing traffic sources and try to get rid of the ones, which are not performing well and giving a considerable return against expenditures of advertising.

Some important traffic sources

Here are some important traffic sources, test them and join the ones, which are performing well for a particular product:

Pay-per-click advertisement: Make your mind to lose money

This source allows to drive traffic, swiftly. You can try it and see how it is working. It is a paid source so spends money quickly. Therefore, you need to set a daily budget for this advertisement and focus on selecting the accurate keywords or search words for your campaign.

Remember one thing initially, you would not be able to make your campaign profitable until unless you have landing pages that actually help you sell online, create respective pages, with feedback and swift buy online options, discount voucher codes, offers, and summer, winter or christmas sales etc. Therefore, during the phase of campaign testing you should make your mind to lose money if you do not know how to get the best out of a ppc campaign.

Article Marketing: Responsive and high quality

It is a responsive and high quality source of traffic driving. It only costs you time, if you do not hire someone and write all the articles yourself. If you hire someone to write the articles the cost is nominal but it may deliver a handsome return. However, you need to be patient and consistent to drive traffic to sites.

Ezine Classified: Trial source

This source allows you to select your own advertising copies, run tests, and measure result from different ezines. This source of traffic is trial and error unless you are able to find the ones, which deliver good results.

Have various page setup: Drive one kind of traffic to every page

Now, it is, time to be smart enough and have various pages set up for every traffic source. By this action, you would be able to identify, which source is converting well and making money for you.

You cannot achieve this purpose, if you keep sending many traffic sources toward the same page. Here, you need to create numerous landing pages. However, you should keep the content same and drive one kind of traffic to every page.

Conclusion

Try to take the service of SEO companies to submit your website to different search engines for a nominal fee, because no traffic on the website no sale at all.

How to choose the right external links for your website?

Posted on September 26, 2015 by Bob Sanderson

Reciprocal linking is a good way to get links on your website. Search engines use the number of links from external sources to judge what your place should be on search engines. With increase in the number of external links on your site, the site will have better chances of making it to the top on search engines.

But you need to understand that it is not just about the link. Rather, it is about the quality of the link. The link you are getting from external sources should be of good quality if it is to positively affect your rating on search engines.

What constitutes quality reciprocal linking?

For an external link to be of good quality, it should come from a reputable site. The site providing the link should already have very high rating on search engine itself. Links from small time and new online business may therefore not have much effect on your search engine rankings.

How do you determine how qualitative the links are?

After you must have acquired some external links on your website, you can judge by yourself how well you will do on search engines even before you are ranked there. You can use the Google toolbar to judge how your site will fair. These tool ranks sites between 0 and 10. If your site is able to rank from 6 to 10 then you stand a good chance of rising up the SEO ladder. But a rank rating from 5 to 0 is not good at all. This gives a great insight into the quality of the reciprocal linking you have done on the site.

As it had been hinted above, it will be better to research the link popularity on the site from where you are getting your external links. If the links are not qualitative, it will have its own negative effect on your site. If your site has all the right kind of content and the right kind of setting for top position on search engines, a low quality external link can rob your site of top position on search engines.

Importance of quality external links

Before you add any external link from any website, make sure the content on that other website is of high quality. It does not sound like a good idea to send your visitors to a site with low quality content. This will tell on the credibility of your site and whatever you have to offer there.

If you do not know how to build backlinks yourself, it is suggested that you hire a SEO Company and let them build high quality backlinks for your website and let it rank higher on search engines result pages.